On-Call Wayfinding & Signage Consultant Services

The Greater Orlando Aviation Authority (the "Aviation Authority') is seeking qualified Wayfinding and Signage Consultants to support its Wayfinding & Signage Program through a multi‑year, on‑call professional services contract covering both Orlando International Airport (MCO) and Orlando Executive Airport (ORL). This engagement offers a unique opportunity to partner with the Aviation Authority in shaping passenger navigation, experiential design and brand experience across both campuses.

The selected consultants will provide expertise in planning, concept design, documentation, and implementation support — delivering cohesive, intuitive signage solutions in support of the Aviation Authority's Wayfinding and Signage program, that enhance passenger satisfaction, align with evolving brand and technology standards, and adapt to future expansions.

The Aviation Authority's high‑visibility Wayfinding and Signage program directly impacts millions of travelers annually and showcases design excellence in one of the nation’s busiest airports.

GOAA's Wayfinding and Signage program is a critical component of the overall passenger experience and a defining element of airport identity. Clear, consistent, and intuitive signage directly impacts passenger satisfaction, operational efficiency, and the airport’s reputation as a world-class gateway.

Currently, the signage environment reflects multiple eras of design, technology, and philosophy. With increasing passenger volumes, diverse traveler demographics, and the growing role of digital technologies, the need for a cohesive, future‑ready signage program has never been greater.

The Wayfinding & Signage program requires professional support to:

• Sustain ongoing work and address day‑to‑day signage needs.
• Respond quickly to emerging requirements, such as new facilities, regulatory changes, or branding initiatives.
• Ensure alignment with the airport’s evolving identity and long‑term development plans.