RFP 784-26-2586- Graduate Program Marketing Campaign

Location:	Texas
Posted:	Oct 7, 2025
Due:	Oct 22, 2025
Agency:	State Government of Texas
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services U - Education and Training Services
Solicitation No:	784-26-2586
Publication URL:	To access bid details, please log in.

Solicitation ID:

784-26-2586

Status:

Posted

Contact Name:

Trenton Hernandez

Contact Number:

(713) 223-7995

Contact Email:

HernandezTr@uhd.edu

Response Due Date:

10/22/2025

Response Due Time:

3:00 PM

Agency/Texas SmartBuy Member Number:

784

Posting Requirement:

14+ Days for Entire Solicitation Package

Solicitation Posting Date:

10/7/2025

Last Modified:

10/7/2025 2:03 pm

Class/Item Code:

91522-Communications Marketing Services;
91876-Marketing Consulting;
96153-*Marketing Service, Including Distribution, Public Opinion Surveys, Research, Sales Promotions, etc.;

Solicitation Description:

The University of Houston-Downtown (UHD), Marilyn DaviesCollege of Business, plans to conduct a Graduate Program Marketing Campaignduring Fall 2025, with the initial focus on recruitment for the Master ofBusiness Administration (MBA) program. The campaign will run for approximately12 weeks and is intended to increase awareness, generate prospective studentleads, and improve enrollment outcomes.

UHD is seeking proposals from qualified marketing serviceproviders with demonstrated experience in higher education outreach. Selectedvendors will be responsible for planning, developing, and executing amulti-channel digital campaign that includes creative content, social mediaoutreach, and targeted advertising. Vendors must also provide access tocampaign tracking tools and deliver detailed reporting and analytics

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RFP 784-26-2586- Graduate Program Marketing Campaign

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