Invitation for Bid for Media Services for Texas Historical Commission Historic Sites to Support Tourism Promotion and Audience Targeting

808-26-253152

Posted

CHRISTI DUVE

(512) 475-3909

Christi.Duve@thc.texas.gov

10/6/2025

2:00 PM

808

21+ Days for Solicitation Notice

9/12/2025

9/12/2025 12:52 pm

91522-Communications Marketing Services;

Texas HistoricalCommission (THC) is seeking bids for digital media and visitor intelligenceplatform service(s) listed in the Exhibit II Price Schedule for the historicsites marketing campaign. THC seeks vendors with at least 25years of experience similar to the type and scope of goods required and/orservices rendered by this IFB (as judged by THC) to be eligible for theContract award. Vendors that do not meet this eligibility requirement will bedeemed nonresponsive. Preference will be given to bidders who have completed similar projects of similar scope and size.

THC seeks anindividual or firm with the required expertise in digital advertising and exclusive access to first-party data and targeted audiences integral to yourcampaign success. We are the sole Texas-based company focused on travel andtourism that leverages proprietary data gathered over more than 28years—predating even Google. Our methods incorporate unique audience insights,making us the exclusive provider capable of executing highly specializeddigital campaigns to boost Texas visitation.

Furnish all items specified in the Exhibit II PriceSchedule. Vendor must integrate real-time, comprehensive datasets including GPStracking, spend transactions, and in-depth demographic and psychographicprofiling, with audience targeting and advertising attribution. Our daily dataand reporting services provide actionable insights through visually accessiblereports designed for nontechnical stakeholders, with reporting informing growthareas, potential opportunities, and operational refinement for current or futureendeavors. Services are estimated to occur between October 7, 2025, andAugust 31, 2026. Any face-to-face meetings regarding the project deemednecessary by Awarded Bidder(s) and/or THC will occur at the THC PCS office,311 E 14th St, Austin, TX, 78701.

ThisIFB is not more than $100K, so it has not been identified as requiring a historically underutilized business (HUB) subcontracting plan. THC reservesthe right to issue an addenda at any time prior to the proposal's due date. Alladdenda will be posted on the ESBD. It is the responsibility of interestedparties to periodically check the ESBD for procurement updates before submitting a Bid.

Email one complete electronic PDF of the Bidder’s IFBResponse to responses@thc.texas.gov .Include all the listed requirements, including signatures on all required forms.The format shall be Adobe Acrobat version 9.0 or higher. Include the company’s name and the IFB’s reference number 808-26-253152 in the email subject line.Responses emailed and received by the Response deadline will be accepted andregarded as received on the date and time recorded by THC.

THC will award aContract to a Bidder(s) whose Bid is considered to provide the best value to the State of Texas, as defined by Texas Government Code § 2155.074. THC reserves the right to award contract(s) to one or more Bidders. THC awards are based on what best serves the project's needs. The award will be posted onthe ESBD website. Late bids will not be accepted.

THC Contact. Contact the following THC personnel for questions: ChristiDuve at (512) 475-3909 or christi.duve@thc.texas.gov

Respondent Inquiries. All inquiries will result in writtenresponses posted as an addendum on the ESBD, available at https://www.txsmartbuy.gov/esbd.