Retail Recruitment Consulting Services

Retail Recruitment Consulting Services

The City of Lake Forest is seeking a qualified commercial real estate brokerage firm or retail recruitment consultant to provide retail recruitment services that build upon the City’s 2025 Shopping Center Analysis. The selected broker or consultant will assist the City in revitalizing and strengthening its commercial centers by identifying, attracting, and securing high-quality retail tenants. Services include developing recruitment strategies, marketing the City to prospective tenants, conducting outreach to property owners and business stakeholders, and participating in industry events such as the Las Vegas ICSC conference. The goal is to improve occupancy, diversify the retail and restaurant mix, and enhance the overall competitiveness of the City’s commercial centers.

About the City

The City of Lake Forest is located in southern Orange County, California, in the area commonly referred to as the Saddleback Valley, with a population of approximately 85,000. It is the County's thirty-first city and the second largest city within the Saddleback Valley, encompassing 16.6 square miles. The City of Lake Forest's fiscal year begins on July 1 and ends on June 30.

The City was incorporated in 1991, operates under the Council/Manager form of government and is considered a contract city. The five members of the City Council are elected by district. They serve staggered four-year terms, with the Mayor being selected annually from among the Council Members. The Council meets on the first and third Tuesdays of each month.

City Hall is located at 100 Civic Center Drive, Lake Forest, California 92630. The telephone number is (949) 461-3400, and the fax is (949) 461-3511. The City website address is http://www.lakeforestca.gov .

Project Description

The City is seeking Retail Recruitment Consulting Services .

The services are expected to be completed within three years from contract award. The City anticipates awarding a contract with an initial term of February 4, 2026 to February 3, 2027 . The City will have the option, at its sole discretion, to extend the agreement for up to two (2) additional one year terms. If the parties are unable to reach an agreement, the City, at its sole discretion, will not move forward with the renewal option and shall re-procure the work.