REQUEST FOR PROPOSALS
WEBSITE REDESIGN AND RELATED SERVICES
City of Dublin
Proposals must be received no later than 4 p.m. on: Friday, December 5, 2025
Ryan Moran, Senior Digital Engagement Specialist
100 Civic Plaza
City of Dublin, CA 94568
Ryan.Moran@dublin.ca.gov
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Table of Contents
I. General Description of the Project
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II. Contact Person and Project Manager
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III. Goals
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IV. Scope of Work
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V. Deadline and Delivery
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VI. RFP Proposal Submittal Requirements
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VII. Schedule for RFP Process
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VIII. Review and Selection Process
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IX. Standard Consulting Services Agreement
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X. Insurance Requirements
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XI. Conflict of Interest
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XII. Equal Employment Opportunity
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XIII. Governing Law
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XIV. Attachments
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Attachment A: Scope of Work
Attachment B: Consulting Services Agreement
Attachment C: The Web Content Accessibility Guidelines Version 2.1, Level AA
Attachment D: Forced Ranking Rating Sheet
Request for Proposals
For
Website Redesign and Related Services
I. General Description of the Project
The goal of this project is to replace and modernize the current website through a redesigned,
accessible, and user-friendly website that reflects Dublin’s brand identity. The new website will
be easier for users to navigate, more efficient for City staff to manage, and provide a wide variety
of services.
II. Contact Person and Project Manager
Questions regarding this RFP may be directed to the Project Manager:
Ryan Moran
Senior Community Engagement Specialist
City of Dublin
100 Civic Plaza
Dublin, CA 94568
Telephone: (925) 833-6650
Email: Ryan.Moran@dublin.ca.gov
Email is the preferred method of communication for this RFP.
III. Goals
The goal of this project is to modernize the City’s digital presence through a redesigned,
accessible, and user-friendly website that reflects Dublin’s brand identity and serves the needs of
residents, businesses, and visitors.
The selected Vendor will be responsible for achieving the following objectives:
1. Design and Implement a Modern Web Platform – Deliver a scalable, secure, and
accessible content management system (CMS) that meets the City’s long-term
operational and technical needs.
2. Ensure Accessibility Compliance – Design and build the website to meet or exceed WCAG
2.1 AA standards and implement tools and processes that support ongoing accessibility
compliance.
3. Enhance User Experience – Develop a clear, intuitive site architecture, navigation, and
interface that improve usability and ensure efficient access to City information and
services for all audiences.
4. Adopt a Mobile-First, Responsive Design – Create a fully responsive design that provides
seamless functionality and visual consistency across mobile, tablet, and desktop devices.
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5. Implement Website Governance Frameworks – Collaborate with the City to establish
contributor roles, permissions, and approval workflows in the new CMS that promote
effective site management and accountability.
6. Maintain Brand and Design Consistency – Incorporate the City’s visual identity and
communication standards into all aspects of the website’s design to ensure a cohesive
and recognizable digital presence.
7. Integrate Performance Monitoring Tools – Configure analytics, reporting, and quality
assurance systems to enable ongoing measurement of website performance,
accessibility, and user engagement.
8. Support Staff Training and Knowledge Transfer – Provide training, documentation, and
resources to equip City staff with the knowledge and tools necessary to maintain and
manage website content, accessibility practices, and routine updates independently.
IV. Scope of Work
Please see Scope of Work (Attachment A) and related documents for information on the services
and deliverables desired and other required information.
V. Deadline and Delivery
Vendor shall submit an electronic link or shareable folder of their proposal and all supporting
documents to the Project Manager via email no later than 4:00 p.m. on December 5, 2025. No
information submitted via hardcopy will be accepted unless otherwise requested by the City
during the proposal review process. Proposals received after the deadline may not be accepted.
The City will not reimburse any costs associated with the preparation or submission of proposals.
The proposal format is at the discretion of the proposer but should clearly address all requested
information.
VI. RFP Proposal Submittal Requirements
Vendors interested in providing these services must prepare and submit a Proposal, consistent
with this Request and the Scope of Work (Attachment A), with a cover letter signed by an officer of
the firm authorized to confirm the firm’s ability to meet the City’s Standard Consultant Agreement
and insurance requirements. Exceptions to the Agreement and insurance requirements shall be
specifically noted in the Proposal.
1. Vendor Qualifications
Vendor will provide an overview of their firm’s qualifications and relevant experience in
designing, developing, and implementing modern municipal websites. Highlight
demonstrated success in delivering accessible, user-centered websites for cities,
counties, or comparable public agencies.
Include specific expertise in:
• Website design and development using modern, scalable CMS platforms
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• Implementation of Web Content Accessibility Guidelines (WCAG) Version 2.1, Level
AA accessibility standards
• Responsive, mobile-first user experience (UX) and interface design
• Integration of content governance, workflow, and analytics tools
• Migration of content from legacy systems to new platforms
Vendors should demonstrate a comprehensive understanding of local government digital
environments, including strategies for improving usability, transparency, and service
delivery to diverse community audiences.
2. Project Team and Key Personnel
Identify the Project Manager, technical leads, designers, developers, and any
subcontractors who will be assigned to this project.
For each key team member, describe:
• Role and area of responsibility on this project
• Relevant experience and years of expertise
• Prior experience working together on comparable municipal or government website
projects
3. Comparable Projects
Provide descriptions of at least three comparable website design and development
projects completed within the past five years. For each project, include:
• Client name and location
• Project scope and key deliverables (including platform used, accessibility features,
and governance solutions)
• Project schedule showing duration and completion date and whether there were
any delays (include approach to completing the project, showing the flow of various
tasks and the timeline)
• Project outcomes, such as improved site performance, accessibility compliance, or
user engagement metrics
• Project budget
Where possible, include links to live sites or case studies.
4. References
Provide three client references who can speak to your firm’s performance on similar
website implementation projects. Each reference should include:
• Name and title
• Organization and project name
• Phone number and email address
• Role or relationship to the project
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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.
