Strategic Plan and Implementation Framework
| Location: | Georgia |
|---|---|
| Posted: | Dec 2, 2025 |
| Due: | Jan 6, 2026 |
| Agency: | City of Lawrenceville |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | RP003-26 |
| Publication URL: | To access bid details, please log in. |
| Bid Number: |
RP003-26
|
| Bid Title: |
Strategic Plan and Implementation Framework
|
| Category: | Professional Services Bid Opportunities |
| Status: | Open |
|
Attachment Preview
December 2, 2026
REQUEST FOR PROPOSAL
RP003-26
The City of Lawrenceville is soliciting competitive proposals from qualified firms for Strategic Plan
Development and Implementation Framework for the City.
Proposals can be returned in a sealed envelope marked on the outside with the Request for Proposal
number and Company Name or submitted by email to chris.duncan@lawrencevillega.org . Proposals
will be received until 2:00 P.M. local time on Tuesday, January 6, 2025 at 70 S. Clayton Street, Main
Level, Room M46A Lawrenceville, Georgia 30046. Any proposal received after this date and time
will not be accepted. Proposals will be publicly opened and only names of submitting firms will be
read at 3:00 P.M. Proposals are legal and binding upon the bidder when submitted.
Questions regarding proposals should be directed to Chris Duncan, Buyer, at chris.duncan
@lawrencevillega.org or by calling 678-407-6421, no later than 3:00 P.M. on December 18, 2025.
Successful firm will be required to meet insurance requirements. The Insurance Company should be
authorized to do business in Georgia by the Georgia Insurance Department, and must have an A.M.
Best rating of A-5 or higher.
The written proposal documents supersede any verbal or written prior communications between the
parties.
Selection criteria is outlined in the request for proposal documents. The City of Lawrenceville reserves
the right to reject any or all proposals to waive technicalities, and to make an award deemed in its best
interest.
We look forward to your proposal and appreciate your interest in the City of Lawrenceville.
Chris Duncan
Buyer
RP003-26
Page 2
SECTION 1 – PROJECT OVERVIEW
The City of Lawrenceville invites consultants, firms, or individuals with previous experience in
municipal strategic planning to submit proposals for designing and delivering a comprehensive,
organization-wide Strategic Plan and Implementation Framework.
Purpose
The selected proposer will partner with the City to create a concise, actionable Strategic Plan that
defines clear priorities, measurable objectives, and implementation steps to guide decision-
making and accountability. The plan will:
• Align elected officials, executive leadership, and staff around shared priorities and
measurable objectives.
• Serve as a decision-making tool for budget development, resource allocation, and
performance management.
• Reflect Lawrenceville’s values, identity, and long-term direction.
The plan will include the following key components:
• Mission – Defines why the City exists and the purpose it serves.
• Vision – Describes the future the City is working to achieve.
• Values / Core Beliefs – Articulate the principles that guide how the City operates and
makes decisions.
• Strategic Priority Pillars – Simplified, theme-based focus areas that confirm and
organize Council’s existing Strategic Priorities (SP-I through SP-VII) into a clear,
enduring framework for decision-making and communication.
(SP-I) Encourage and Support Local Business
(SP-II) Encourage High-Quality Housing
(SP-III) Enhance Mobility
(SP-IV) Enhance Public Safety
(SP-V) Ensure Responsive, Efficient, and Transparent Operations
(SP-VI) Foster Development (including Community Development)
(SP-VII) Infuse and Embrace the Arts
The plan should integrate and refine the City’s seven existing Strategic Priorities (SP-I through
SP-VII – see above), organizing them into a clear framework of theme-based Strategic Pillars
that can be embedded into City governance, operations, and communications.
Objectives
• Facilitate engagement across elected leadership, management, and key stakeholders.
• Refresh or affirm the City’s Mission, Vision, and Values.
• Establish 3–6 Strategic Priority Pillars that provide durable anchors for decision-making and
serve as the organizing framework for measurable objectives, performance indicators, and
communication of results, reflecting and uniting the intent of the City’s existing Council Strategic
Priorities (SP-I through SP-VII).
• Define measurable objectives and performance indicators for each pillar.
• Connect strategic priorities to budgeting, resource allocation, and performance management
systems to ensure alignment between planning, operations, and outcomes.
• Deliver both a public-facing Strategic Plan and an internal framework for alignment and
accountability.
Expected Timeframe
The City anticipates the project will be completed within four to six months of kickoff, depending on
scheduling and engagement needs.
RP003-26
Page 3
Core Requirement
The Strategic Plan must directly inform budgeting, resource allocation, and performance management,
ensuring that strategic priorities are converted into real work, measurable results, and visible community
impact.
SECTION 2 – SCOPE OF WORK
PHASE 1 – Background, Stakeholder & Community Input
Objective: Build a shared understanding of the City’s current conditions, challenges, opportunities, and
community perspectives through analysis and engagement.
Tasks:
• Review existing City documents, including the Comprehensive Plan, LCI Update, budgets,
capital programs, brand guidelines, and other key policies or performance materials.
• Conduct a needs assessment that includes at least 10–12 interviews with key internal and
external stakeholders, including the Mayor, Council, City Manager, Executive Management
Team (EMT), and community partners and an environmental scan of key demographic,
economic, and community trends.
• Design and facilitate a community engagement process (e.g., listening sessions, surveys, or focus
groups) to gather input from residents, business owners, and community partners that will inform
the Mission, Vision, and Strategic Priority Pillars. The process should include at least two (2)
public engagement sessions (in-person or virtual), one (1) internal staff and leadership
session, and one (1) community-wide survey. Proposers should describe how input will be
summarized, analyzed, and incorporated into the Background, Stakeholder, & Community Input
Summary Report.
Deliverable: Background, Stakeholder, & Community Input Summary Report, including a summary of
community engagement activities, key themes, and participation metrics.
PHASE 2 – Strategic Planning Workshops
Objective: Build alignment among the Mayor, City Council, and Executive Leadership.
Tasks:
• Facilitate one or more strategic planning workshops (in person).
• Lead facilitated discussions to confirm or refine Mission, Vision, and Values.
• Facilitate prioritization discussions to reassess and refine the City’s seven existing Strategic
Priorities (SP-I through SP-VII) into 3–6 concise, theme-based Pillars that capture their intent and
provide durable anchors for decision-making and communication.
• Deliverable: Draft Mission, Vision, Values, and Draft Strategic Priority Pillars.
PHASE 3 – Strategy Development & Performance Measures
Objective: Translate strategic pillars into measurable objectives.
Tasks:
• Conduct structured workshops with cross-departmental staff.
• Define measurable objectives under each pillar.
• Identify performance indicators and target ranges.
• Deliverable: Draft Strategic Plan Framework (Pillars + Objectives + Indicators).
PHASE 4 – Strategic Plan Development & Adoption
Objective: Consolidate content into final plan documents.
Tasks:
• Develop the full written Strategic Plan (narrative, charts, graphics).
• Prepare a One-Page Executive Summary suitable for public and digital use.
• Present the final Strategic Plan for Council adoption.
• Deliverables: Final Strategic Plan and One-Page Executive Summary.
RP003-26
Page 4
PHASE 5 – Transition to Implementation
Objective: Support the City in preparing to operationalize the Strategic Plan.
Tasks:
• Develop an Implementation Roadmap outlining next steps, timelines, and responsible parties.
• Provide recommendations for connecting the plan to budget development, departmental goals,
and performance tracking.
• Deliverables: Implementation Roadmap and Integration Recommendations.
SECTION 3 – DELIVERABLES
All deliverables must be provided in editable digital formats (Word, Excel, PowerPoint) and final PDFs.
All final deliverables should reflect the City’s brand identity and be suitable for both digital and print use.
Required Deliverables
1. Background & Stakeholder Input Summary Report
2. Draft Mission, Vision, and Values
3. Draft Strategic Priority Pillars
4. Draft Strategic Plan Framework (Pillars + Objectives + Indicators)
5. Final Strategic Plan – Full Report
6. One-Page Executive Summary
7. Implementation Roadmap with timelines and key actions
Conditions
• All drafts will be reviewed with City staff prior to finalization.
• The City may request revisions to ensure alignment with Council direction and organizational
goals.
• All materials and data generated during the project become property of the City of Lawrenceville.
SECTION 4 – PROJECT LEADERSHIP
This project will be led by the Chief Communications & Marketing Officer (Project Manager) under the
direction of the City Manager (Executive Sponsor), with oversight by the Executive Management Team
and final approval by the Mayor and City Council. The proposer will serve as facilitator and advisor,
guiding engagement, synthesizing input, and drafting the final plan.
SECTION 5 – PROPOSAL SUBMISSION REQUIREMENTS
Proposals must include the following:
1. Cover Letter – Overview of proposer and proposed approach.
2. Qualifications & Expertise – Experience with municipal strategic planning.
3. Relevant Project Experience – Comparable cities or agencies.
4. Proposed Approach & Methodology – Process design, engagement plan, deliverable outline.
5. Proposed Project Team – Names, titles, qualifications, and roles.
6. Proposed Timeline and Cost – Itemized fee structure and milestone payments.
7. References – Minimum of three recent municipal clients.
Sample Work Products (Required) – Provide at least one example of a previous municipal or
organizational strategic plan
RP003-26
Criteria
EVALUATION CRITERIA
Experience and Qualifications
Understanding of Scope and Methodology
Project Team and Capacity
Community and Stakeholder Engagement Approach
Project Fit and Understanding of Lawrenceville
Cost Proposal
Page 5
Weight Description
25 %
25%
15 %
15%
10%
10 %
Relevant experience
with municipal
strategic planning,
stakeholder
engagement, and
implementation
support.
Demonstrated
comprehension of the
City’s needs, project
objectives, and
methodology.
Experience and
availability of key
personnel.
Strength of strategies
for public, stakeholder,
and leadership
engagement.
Familiarity with the
City’s context, culture,
and long-term vision.
Cost-effectiveness and
value-added
components.
The City of Lawrenceville reserves the right to seek clarification on missing or ambiguous materials.
Proposals will initially be scored based on the technical criteria. Pricing points will be assigned by a
mathematical formula. The evaluation team may shortlist the highest-scoring firms. The number of
respondents short-listed will be at the discretion of the evaluation team. The evaluation team may invite
any number of the highest-rated firms to participate in onsite interviews. All expenses related to the
participation in the onsite interviews are the responsibility of the firm with no obligation to the City. The
decision to interview and the number of firms to interview are at the sole discretion of the evaluation
team. The interview (if required) will be evaluated and scored, and this score will be added to the overall
score. The City reserves the right to negotiate price and scope of work with the firm scoring highest in an
attempt to reach an agreement. If negotiations with the highest-scoring firm are unsuccessful, the City
may then negotiate with the second-highest scoring firm and so on until a satisfactory agreement has
been reached.
This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.
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