UConn Athletics Marketing

Location: Connecticut
Posted: Jul 13, 2026
Agency: DEPT OF DEFENSE
Type of Contract: Awards
Type of Government: Federal
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: W50SC2-26-P-A003
Publication URL: To access bid details, please log in.
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UConn Athletics Marketing
Active
Contract Opportunity
Notice ID
W50SC2-26-P-A003
Related Notice
Contract Line Item Number
Department/Ind. Agency
DEPT OF DEFENSE
Sub-tier
DEPT OF THE ARMY
Major Command
NATIONAL GUARD BUREAU
Sub Command
JFHQ USPFO CT
Sub Command 2
USPFO CT PROCUREMENT
Office
W7MZ USPFO ACTIVITY CTANG 103
Award Details
  • Contract Award Date: Jul 10, 2026
  • Contract Award Number: W50SC2-26-P-A003
  • Task/Delivery Order Number:
  • Contractor Awarded Unique Entity ID: JDMABEJDK8Y6
  • Contractor Awarded Name: LEARFIELD COMMUNICATIONS, LLC
  • Contractor Awarded Address: Plano , TX 75093 USA
  • Base and All Options Value (Total Contract Value): $50,000.00
General Information
  • Contract Opportunity Type: Award Notice (Original)
  • Original Published Date: Jul 13, 2026 11:03 am EDT
  • Inactive Policy: 15 days after contract award date
  • Original Inactive Date: Jul 25, 2026
  • Initiative:
    • None
Classification
  • Original Set Aside: No Set aside used
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 541890 - Other Services Related to Advertising
  • Place of Performance:
    East Granby , CT 06026
    USA
Description

USPFO CT Purchasing and Contracting awarded a sole-source, Firm-Fixed-Price (FFP) contract using Simplified Acquisition Procedures (SAP) in accordance with FAR 13.106-1(b)(1)(i).



The requirement was for UConn Athletics Marketing to support the CT Air National Guard Recruiting and Retention program.



Learfield Communications LLC is the only known source capable of satisfying this requirement because they have the sole right to advertise for UConn sporting events and through their digital platform.


Attachments/Links
Contact Information
Contracting Office Address
  • KO FOR CTANG DO NOT DELETE 100 NICHOLSON RD BRADLEY ANGB
  • EAST GRANBY , CT 06026-9309
  • USA
Primary Point of Contact
Secondary Point of Contact


History
  • Jul 13, 2026 11:03 am EDTAward Notice (Original)
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