April 17, 2026
To Whom It May Concern:
The Town of New Castle is soliciting quotes for the creation of new branding and a new
website for the Chappaqua Performing Arts Center. Proposals must include prevailing
wage.
Proposals on the above will be received by:
Christina Papes, Town Clerk
Town Hall, 200 South Greeley Avenue
Chappaqua, NY 10514
Proposals must be received by 3:00PM on Monday, May 4, 2026. Start date for the
project will be determined once the contractor is selected.
This cover letter is to be considered part of the Proposed Specifications. If you have any
questions regarding the proposal or would like to schedule a site visit, please contact
Rachel Szymanski, (914) 598-7648 or rszymanski@mynewcastleny.gov.
Sincerely,
Robert Deary
Town Administrator
Town of New Castle
Chappaqua Performing Arts Center Branding and Website Scope of Work
Branding Scope of Work
$
Design Process
3 unique concepts including brand identity, application demonstrations/examples, color
palettes
3 rounds of revisions on final concept choice
ADA-compliant design
Primary Logo Deliverables
Full color
One color
Black and white
Horizontal and vertical variations as applicable
File Types: PDF, AI, ESP, JPG, PNG, SVG
Brand Guidelines Deck/Style Guide
Voice: personality, tone, and guiding principles
Typography: all selected fonts for headlines, body text, etc.
Color Palette: defined brand colors with HEX, RGB and CMYK codes
Patterns/Textures: repeating elements or motifs used in the design
Imagery: style guide for photography, illustration and graphic elements
Applications: show the brand in action across toughpoints
Brand Do's and Don'ts
Website Scope of Work
$
Website Design and Development
2-3 sitemap design options with 3 rounds of edits
2 Wireframe options with 1-2 rounds of edits
2 Home Page options with 2-3 rounds of edits
2 Internal Page options with 2-3 rounds of edits
2-3 Mobile layouts with 1-2 rounds of edits
Website Content
Minimal original/custom content for the homepage hero and other website headers
Carefully selected stock photography
All text refined to ensure clarity, cohesion and alignment with brand's voice
Integrated and user friendly Event calendar with Upcoming Events, Month View and
Event Details
Integrated Rental Calendar
Integrated Ticketing Platform
ADA-compliant
Testing
Testing across all devices, platforms, situations
Training
ADA compliance testing
1 initial training session for staff
1 hour long follow-up training session
1 month of support after launch
Support Scope of Work
$
Post Launch Support
1 hour of monthly support
Regular Updates
Troubleshooting of error
Continous monitoring and protection
Automatic Backups
Properly maintainted server and hosting environment
Performance optimization
Priority support response
Hosting on Server
Please provide three branding and website examples of similar clients (arts organizations, performing
arts center, and municipalities)
INSURANCE:
The Contractor who is awarded the contract is required to carry during the continuance of
this contract the following minimum insurance:
MINIMUM INSURANCE REQUIRED BY THE TOWN OF
NEW CASTLE FROM CONTRACTORS
Prior to commencement of any work under this Contract and under this Contract and final
acceptance of the work, the Contractor/Provider shall, at its sole expense, maintain the
following insurance on its own behalf, and furnish to the Owner certificate of insurance
evidencing same and reflecting the effective date of such coverage as follows:
The term “Contractor/Provider” as used in this agreement shall mean and include
Subcontractors of every tier.
1)
Worker's Compensation and Employers Liability Policy, covering operations in
New York State policy limits must equal New York State requirements.
A. To the extent permitted by New York law, the Contractor/Provider waives
all rights of subrogation or similar rights against Town of New Castle, assigns,
officers, employees, volunteers, representatives and agents
2) Commercial General Liability Policy, with limits of no less than $1,000,000 Each
Occurrance/$2,000,000 Aggregate limits for Bodily Injury and Property Damage, and
shall include coverage for:
A. Products/Completed Operations;
B. Independent Contractors;
C. Town of New Castle and their assigns, officers, employees, volunteers,
representatives and agents should be name as an “Additional Insured” on the
policy and the Certificate of Insurance should show this applies to the General
Liability coverage of the certificate;
D. Each insurance policy shall be written on a primary and non-contributing
coverage basis, including any self-insured retentions.
E. To the extent permitted by New York law, the Contractor/Provider waives
all rights of subrogation or similar rights against Town of New Castle, assigns,
officers, employees, volunteers, representatives and agents.
F. Coverage must be on an occurrence form basis.
G. Cross Liability coverage (Commercial General Liability)
H. A labor law exclusion [a/k/a Third Party Action Over exclusion “) shall not
be part of this policy
3) Comprehensive Automobile Policy, with limits no less than $1,000,000 Bodily
Injury and Property Damage liability including coverage for owned, non-owned, and
hired private passenger and commercial vehicles.
4) Umbrella Liability, with limits no less than $5,000,000, including coverage for
General and Automobile Liability.
5) Errors & Omissions, with limits no less than $3,000,000 Per Occurrence and
$3,000,000 Policy Aggregate.
A. If coverage is on a claims made basis coverage must included full prior acts
coverage.
B. To the extent permitted by New York law, the Contractor/Provider waives all
rights of subrogation or similar rights against Town of New Castle, assigns,
officers, employees, volunteers, representatives and agents.
6) Cyber Insurance with limits no less than $2,000,000 Per Occurrence and $2,000,000
Policy Aggregate.
A. If coverage is on a claims made basis coverage must included full prior acts
coverage.
B. To the extent permitted by New York law, the Contractor/Provider waives all
rights of subrogation or similar rights against Town of New Castle, assigns,
officers, employees, volunteers, representatives and agents.
Certificates shall provide that thirty (30) days written notice, by registered mail with
return receipt requested, prior to cancellation or expiration be given to the Town of New
Castle. Policies that lapse and/or expire during term of work shall be recertified and
received by the Town of New Castle no less than thirty (30) days prior to expiration or
cancellation.
The Contractor/Provider shall furnish to Town of New Castle Certificates of Insurance as
evidence of coverage prior to commencement of work and naming Town of New Castle
as an Additional Insured by endorsement without limiting language and acceptable to the
Town.
The cost of furnishing the above insurance shall be borne by the Contractor/Provider,
there will be no direct payment for this work. Cost will be deemed to have been included
in the price bid for all scheduled items.
All policies must not have a per claim deductible that exceeds $25,000.
All carriers listed in the certificates of insurance shall be A.M. Best Rated A VII or better
and be admitted in the State of New York.
This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.