RFP-Tourism Public Relations, Advertising & Media Buying Firm(s)-Addendum 1-Q&A
| Location: | Rhode Island |
|---|---|
| Posted: | Apr 18, 2025 |
| Due: | Apr 25, 2025 |
| Agency: | State Government of Rhode Island |
| Type of Government: | State & Local |
| Category: |
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| Solicitation No: | RFP-2510ADD1 |
| Publication URL: | To access bid details, please log in. |
Bid Description
RI Commerce Corporation
Bid Number: RFP-2510ADD1
| Description |
| RI Commerce Corporation (“Corporation”) seeks proposals from qualified firms to provide further development and implementation of the State of Rhode Island’s brand to, among other things, (1) promote tourism and (2) provide general advertising services through public relations efforts, advertising campaigns, social media development and digital services media buying. The firm(s) will also (3) provide strategic media buying, planning and measurement services, to include digital services media buying, evaluate media opportunities; plan media buys; cultivate promotional and strategic partnerships; and provide research and analytics on all marketing efforts. In addition, the firm(s) will provide services including content management; copywriting; management of production and development of creative content that inspires, informs and drives action. The chosen firm(s) will work collaboratively with website, research and analytics partners, among others. The results of these efforts will benefit businesses, as well as in-state Destination Marketing Organizations by increasing tourism revenue and, on a larger scale, increasing the employment base for the State. |
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