Mobile Advertisements for Speed Safety Cameras in Work Zones

Location:	Minnesota
Posted:	May 28, 2026
Due:	Jun 10, 2026
Agency:	State Government of Minnesota
Type of Government:	State & Local
Category:	67 - Photographic Equipment
Publication URL:	To access bid details, please log in.

Brief Description: The Minnesota Department of Transportation (MnDOT) is conducting a pilot project to research the effectiveness and viability of using geofence advertisements to inform road users of speed safety cameras operating in Trunk Highway work zones. Digital ads are expected to be placed on “family safe” websites. As part of this pilot project, MnDOT will look to air a media schedule of short duration in support of the associated road construction projects in the summer of 2026. The geofence schedule will support and complement the speed safety camera pilot project communications plan provided by the State.

Date posted: 05/28/2026
Due date: 06/10/2026

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MnDOT Contract No. 1063413

Exhibit A: Scope of Work

SCOPE OF SERVICES

MnDOT Geofence for Work Zone Speed Safety Camera Pilot Program

Project Overview

The Minnesota Department of Transportation (MnDOT) is conducting a pilot project to research the

eﬀectiveness and viability of using geofence advertisements to inform road users of speed safety

cameras operating in Trunk Highway work zones. Digital ads are expected to be placed on “family safe”

websites. As part of this pilot project, MnDOT will look to air a media schedule of short duration in

support of the associated road construction projects in the summer of 2026. The geofence schedule

will support and complement the speed safety camera pilot project communications plan provided by

the State.

The goals of the project are:

1. Test the viability and eﬀectiveness of geofence advertisements to inform road users of speed

safety cameras within work zones.

2. Understand any eﬀects on traﬃc patterns and operations from receiving these alerts.

3. Understand and document how to successfully deploy this technology in active work zones.

Locations and Traﬃc Volumes

A. The roadway project locations are:

1. on I-35W from approximately Crystal Lake Road to Black Dog Road in Burnsville, MN

2. on MN 65 from Isanti County Road 30 (Main St NE) to Kanabec County Road 11

(Mahogany St) near Braham, MN

B. The Annual Average Daily Traﬃc of expected roads users within these locations is estimated to

be:

1. 63,000 on I-35W near Crystal Lake Road to 84,000 near Black Dog Road in Burnsville, MN

2. 9,600 on MN 65 near Isanti County Road 30 to 5,000 near Kanabec County Road 11

Contract Requirements

1) Device ID collection will begin at contract execution. Individual device IDs are NOT to be shared

with the State. The State acknowledges device location systems have limited accuracy and

devices near the geofence may be inadvertently collected in addition to devices within the

geofenced area.

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MnDOT Contract No. 1063413

Exhibit A: Scope of Work

2) Conduct an advertising campaign schedule of a duration of 14 days ending on a date to be

established after contract execution. This date may be adjusted by the State in writing no less

than 14 days prior to the start of the campaign schedule based on actual construction start. If

lower than expected device IDs are collected, the State may extend this duration by up to 1

week, with no change to contracted impression count.

3) Provide 450,000 impressions, 80 percent of which are mobile impressions, along with the

appropriate ad banner sizes needed. The State will develop the messages and provide a digital

ad banner for the campaign. The banner will be provided in an industry-standard ﬁle type

format, agreeable to both parties.

4) Ads are to be placed on third-party websites or in third-party apps. Ads are only to be placed

with content providers to be approved by the MnDOT team that will not reﬂect negatively on

the State. Provide a list of all potential third-party websites that ads may be placed with.

5) Provide reporting of the status of the advertising campaign, impressions delivered, click thru

rate, etc. Provide reports weekly. If possible, provide a dashboard accessible to the State and

the States representatives. At the end of the schedule, provide ﬁnal report with summary of the

ﬁnal campaign statistics in a PDF format or other format agreeable to the State.

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Mobile Advertisements for Speed Safety Cameras in Work Zones

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