Milwaukee Mitchell International Airport (“MKE”)
Request for Proposal Number RFP-2026-002
Air Service Development Consulting
and Related Market Research
Issued: March 18, 2026
Response Due Date: April 17, 2026, 4:00 PM Central Time
https://county.milwaukee.gov/EN/Admin-Services/Bids-and-RFPs
37T
37T
RFP-2026-002
Air Service Development Consulting and Related Market Research
CONTENTS
# Section
Page
1 RFP Summary Sheet
3
2 Introduction
4
3 Scope of Work
8
4 Evaluation Criteria
9
5 Technical Proposal Content
10
6 Price Proposal Content
12
7 RFP Process
13
8 Attachments
32
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RFP-2026-002
Air Service Development Consulting and Related Market Research
1 RFP SUMMARY SHEET
Request for Proposal Title:
Request for Proposal Number:
RFP Issuing Office:
RFP Issue Date:
Deadline for Receipt of Questions:
RFP Proposal Receipt Deadline:
Service Starting Date (Projected):
Euna Portal:
Euna Technical Support:
RFP Administrator:
Air Service Development Consulting and Related Market Research
RFP-2026-002
Procurement Division
on behalf of
Milwaukee Mitchell International Airport (“MKE”)
March 18, 2026
April 10, 2026, 4:00 PM Central Time
April 17, 2026, 4:00 PM Central Time
January 1, 2027
https://countymilwaukee.bonfirehub.com/opportunities/224509
https://bonfirehub.zendesk.com/hc
or
support@gobonfire.com
Sara Torres
Sara.Torres@MilwaukeeCountyWI.gov
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RFP-2026-002
Air Service Development Consulting and Related Market Research
2 INTRODUCTION
Milwaukee County (“County”) invites responses to this Request for Proposal (“RFP”) from qualified, experienced firms
to provide air service development consulting and related market research for Milwaukee Mitchell International
Airport. Milwaukee County intends to award a three (3) year contract with up to three (3) one-year optional renewal
terms to the winning Respondent under this solicitation.
Respondents should use this written document, its attachments, and any addenda as the sole basis for their Proposal
response. Respondents must meet the qualifications described in Section 2.1 Minimum Qualifications and must be
fully capable of providing the services described in Section 3: Scope of Work. The County will evaluate Proposals
based on the criteria stated in Section 4: Evaluation Criteria.
2.1 MINIMUM QUALIFICATIONS
To qualify for this opportunity, Respondents must:
a. Demonstrate at least 5 years of continuous experience providing Air Service Development consulting,
preferably at medium to large hub airport clients. The Account Executive assigned to the account must
also have at least 5 years of related experience.
b. Agree, if awarded, to enter a Contract with the County and comply with all terms and conditions
required by state or local law, regulation, or ordinance; and agree that any subcontractors used to
provide services will be contracted directly with the Respondent and that Respondent will be wholly
responsible for the subcontracted vendor in performance of responsibilities under any awarded
Contract.
The County considers any of the following to constitute non-Responsibility or non-Responsiveness:
a. Submission of incomplete or Alternative Proposals.
b. Submission of any Proposal that requires the County to contract directly with a third party other than the
Respondent.
c. Disqualification or disbarment from participating in competitive solicitation by any other state, local, or
federal government entity.
d. Failure to demonstrate the required experience.
e. Failure to provide any requested evidence of financial solvency.
2.2 PROCESS
Section 7: RFP Process contains a detailed overview of the RFP process and important guidelines that all
Respondents should review.
Activities related to this RFP will be managed via a portal on the Euna platform (“Bonfire”) at the link provided on the
RFP Summary Sheet. The County will post all documents and communications about the RFP on Bonfire. As further
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RFP-2026-002
Air Service Development Consulting and Related Market Research
described in Section 7, Respondents should use Bonfire to monitor communication about the RFP and to submit any
clarifying questions to the County. Respondents are required to submit all Proposal materials via Bonfire.
2.3 PROPOSAL DOCUMENTS
Respondent’s overall Proposal will consist of a Technical Proposal that addresses the questions in Section 5:
Technical Proposal Content and a Price Proposal that addresses the questions in Section 6: Price Proposal Content.
In addition to above, the following forms are required to be submitted as part of the Proposal response and are
available on the Bonfire Portal:
• Preliminary Evaluation Questionnaire (Bonfire Template Q-67IZ)
• Proprietary Information Disclosure Form
o Redacted Proposal is required if proprietary information is identified on the Proprietary Information
Disclosure Form
• EEOC Compliance Form
• Targeted Business Enterprise Forms
• Sworn Statement of Respondent
• Respondent Information Sheet
• Conflict of Interest Stipulation
• Certification regarding Debarment and Suspension
More detail about required documents can be found in Section 7.7: Submitting a Proposal.
2.4 INTRODUCTION TO MILWAUKEE COUNTY
The County is governed by an elected County Executive and an 18-member elected County Board of Supervisors.
Other County elected officials include a Register of Deeds, Treasurer, Comptroller, County Clerk, Clerk of Courts,
District Attorney and Sheriff, who, in conjunction with administration, provide a full range of associated
governmental services, including but not limited to: law enforcement, in-patient mental health, transit services,
highways, courts, corrections, official record keeping, parks and recreation, international airport operations, jail and
juvenile detention, public assistance programs, and a world-famous zoo.
The County is a Midwestern hub for business, travel, industry, recreation, and culture. A strong sense of community
makes Milwaukee County a great place to live, work, and raise a family.
Advancing Racial Equity in Milwaukee County
The County’s vision is “By achieving racial equity, Milwaukee will be the healthiest County in Wisconsin.” In
May of 2019, the County became the first jurisdiction in the Country to declare racism a public health crisis.
As a governmental body, the County recognizes its power to make change at a systemic level, Milwaukee
County passed an ordinance, Milwaukee County Code of Ordinances (MCCO)- Chapter 108, Achieving Racial
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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.