Tourism Master Plan

Location:	Virginia
Posted:	Feb 4, 2026
Agency:	Town of Culpeper
Type of Contract:	Awards
Type of Government:	State & Local
Category:	B - Special Studies and Analyses - Not R&D C - Architect and Engineering Services - Construction R - Professional, Administrative and Management Support Services
Publication URL:	To access bid details, please log in.

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TABLE OF CONTENTS

I) SUBMISSION OF PROPOSAL .......................................................................................... 3

A) Scope and Specifications of Procurement................................................................... 3

B) Insurance Checklist .................................................................................................... 11

C) Type of Contract ......................................................................................................... 13

D) Questions and Comments Regarding Terms of the Request for Proposal and

Modification of Terms ................................................................................................ 13

E) Method for Submitting Proposal ............................................................................... 14

F) Offeror Information Form and Certifications ......................................................... 14

G) Compliance with Directions ....................................................................................... 15

II) EVALUATION OF PROPOSAL ...................................................................................... 15

A) Net Prices and Delivery Terms; Tax Exemption and Responsibility..................... 15

B) Required Elements of Proposal Package .................................................................. 16

C) Proposal Evaluation Framework............................................................................... 17

D) Determining if Offeror is Responsible ...................................................................... 18

E) Exceptions to Terms of the Request for Proposal.................................................... 18

F) Proposal Acceptance Period....................................................................................... 18

III) METHOD OF AWARD OF CONTRACT....................................................................... 19

A) Negotiation and Award............................................................................................... 19

B) Award in Whole or in Part......................................................................................... 19

C) Multiple Awards.......................................................................................................... 19

IV) FORM OF CONTRACT AND RELATED DOCUMENTS ........................................... 19

A) Use of Town Standard Form Contract ..................................................................... 19

B) Use of AIA and Similar Forms .................................................................................. 19

C) Differing Terms in Contractor-Supplied Forms ...................................................... 20

V) MISCELLANEOUS ........................................................................................................... 20

A) Authority of Agents..................................................................................................... 20

B) Cooperative Procurement .......................................................................................... 21

C) Examination of Documents ........................................................................................ 21

D) Definitions .................................................................................................................... 21

E) Nondiscrimination; Participation of Small, Women-Owned and Minority-Owned

Business ........................................................................................................................ 23

PROPOSAL EVALUATION FRAMEWORK ........................................................................ 24

OFFEROR INFORMATION FORM ....................................................................................... 25

ACKNOWLEDGMENT OF RECEIPT OF ADDENDA ....................................................... 27

I) SUBMISSION OF PROPOSAL

A) Scope and Specifications of Procurement

The Town is soliciting Procurement of Comprehensive Tourism Master Plan. The

specifications for this Request for Proposal are as follows:

___ Goods

x Services ______ Insurance _____ Construction

General description of the subject of Procurement:

The Town of Culpeper is seeking proposals from qualified firms or individuals to develop a

comprehensive Tourism Master Plan to guide future tourism development, investment,

marketing, and community alignment over the next decade.

The selected offeror will work closely with the Culpeper Tourism & Town Economic

Development Department to evaluate existing tourism assets, identify opportunities for product

development, engage community stakeholders, benchmark peer destinations, and create an

actionable, data-driven roadmap that strengthens Culpeper’s competitiveness and enhances

resident and visitor experiences.

This RFP outlines the background, objectives, scope of work, submission requirements,

evaluation criteria, and anticipated selection process.

DESCRIPTION OF THE ORGANIZATION

Culpeper, Virginia, located in the foothills of the Blue Ridge Mountains, serves as a gateway to

some of the Commonwealth’s most iconic historic, cultural, and natural assets. Culpeper is

positioned within convenient access of Charlottesville, Fredericksburg, Richmond, and

Washington, D.C., making it an increasingly attractive destination for day-trippers and overnight

visitors.

Culpeper offers a unique blend of historic architecture, award-winning culinary experiences,

outdoor recreation, vibrant events, arts and culture, agricultural tourism, and a thriving downtown

district. As the destination continues to evolve, the Tourism Master Plan will serve as a strategic

guide to ensure sustainable growth, competitive positioning, and alignment with broader

community and economic development goals.

ORGANIZATIONS GOALS

The Culpeper Tourism & Economic Development Department, is responsible for promoting

Culpeper, both Town and County, as a vibrant, appealing, and competitive travel destination. The

overarching goals of Visit Culpeper are to:

• Maintain and strengthen awareness and consideration of Culpeper as a top travel

destination among regional, state, national, and international audiences.

• Increase visitor bookings and arrivals, including overnight stays, day trips, group travel,

meetings, events, and leisure visitation.

• Support sustainable growth of the visitor economy in ways that enhance quality of life for

residents and align with community and economic development priorities.

• Elevate Culpeper’s brand identity and destination appeal through strategic marketing,

product development, and collaborative partnerships with local businesses, attractions,

and organizations.

• Ensure long-term destination competitiveness by identifying opportunities, addressing

gaps, and adapting to visitor trends, market conditions, and evolving traveler

expectations.

These goals provide the foundational framework for the Tourism Master Plan, guiding the

strategic recommendations, development priorities, and implementation strategies that will ensure

Culpeper remains an exceptional destination for both visitors and residents.

PROJECT OVERVIEW AND SCOPE OF WORK

The Culpeper Tourism and Town Economic Development Department seeks a offeror to lead a

structured, inclusive, and data-driven planning process. At minimum, the scope of work shall

include the following components:

Step 1 – Project Initiation and Review of Existing Materials

• Meet with Tourism & Economic Development staff to set expectations, define

deliverables, refine project schedule, and finalize engagement approach.

• Review existing research, visitor data, planning documents, and related materials.

• Establish frameworks, tools, and processes for project management.

• Coordinate key dates for focus groups, interviews, workshops, and check-ins.

Step 2 – Asset Inventory, Data Analysis, and Competitiveness Review

• Analyze relevant economic, infrastructure, land use, transportation, and visitor-facing

data.

• Compile a detailed tourism asset inventory to identify gaps, strengths, and market

alignment.

• Review real estate, lodging, event, recreation, and public space data (e.g., CoStar, public

sources, Town assets).

• Assess how the built environment supports or limits visitor experiences and destination

competitiveness.

Step 3 – Identify and Assess Culpeper’s Tourism Product

The offeror shall conduct a comprehensive, multi-layered assessment of Culpeper’s existing

tourism product to determine its strengths, gaps, competitiveness, and alignment with visitor

expectations and emerging market trends. This analysis will form the foundation for destination

development recommendations and long-term strategic priorities. At minimum, this step shall

include:

3.1 Tourism Asset Audit & Inventory Development

The offeror will complete a full audit of Culpeper’s visitor-facing assets, including but not limited

to:

Primary Assets:

Attractions & Experiences

• Museums, historic sites, cultural venues, and heritage assets

• Outdoor recreation offerings (trails, natural areas, parks, water access, agritourism, etc.)

• Arts and entertainment facilities (galleries, studios, performance venues, public art)

• Culinary and beverage experiences (restaurants, breweries, wineries, distilleries, food

trails)

• Signature events, festivals, recurring programs, and seasonal activations

• Tours, guided experiences, classes, workshops, and hands-on visitor experiences

Sports, Recreation, and Event Facilities

• Sports fields, courts, complexes, and indoor recreation centers

• Event venues (public and private), including meeting spaces and large-scale event sites

• Fairgrounds, amphitheaters, and community gathering spaces

Hospitality, Retail, and Visitor Services

• Lodging inventory (hotels/motels, short-term rentals, B&Bs, boutique lodging,

campgrounds)

• Restaurants, cafes, tasting rooms, pubs, food halls

• Visitor centers and ambassador programs

• Retail offerings with visitor appeal (local shops, specialty retail, artisan goods)

Secondary Assets:

Infrastructure & Supporting Elements

• Signage, wayfinding, and transportation access

• Parking availability for both visitors and events

• Walkability, bikeability, and connectivity between assets

• Public restrooms and essential visitor amenities

• Digital infrastructure supporting visitation (Wi-Fi, mobile coverage)

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

BID PROPOSAL	DESCRIPTION	DUE DATE
RFP: TOU-26-81041 Addendum 1 dated 12/16/25 Addendum 2 dated 12/29/25 Addendum 3 dated 12/31/25 Addendum 4 dated 1/8/26 Standard Town Contract Tabulation of Proposals Received Notice of Intent to Award	Tourism Master Plan	Thursday, January 15, 2026 @ 12:00 p.m.

Tourism Master Plan

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