Website Redesign and Update

Location:	Wisconsin
Posted:	Dec 16, 2025
Due:	Jan 21, 2026
Agency:	Oconomowoc city
Type of Government:	State & Local
Category:	D - Automatic Data Processing and Telecommunication Services
Publication URL:	To access bid details, please log in.

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City of Oconomowoc, Wisconsin

REQUEST FOR PROPOSAL

Website Design, Software Integration & Updating

The City of Oconomowoc, WI (hereinafter "City") is seeking proposals from an experienced

website design firm to re-design, develop, and implement a new design for the City's website.

One electronic submission, one (1) original and three (3) copies of each proposal shall be placed

in a sealed envelope and identified as "Website Design, Software Integration & Updating".

Proposals shall be delivered to:

City of Oconomowoc

Attn: Gina Kozlik,

City Clerk

174 E. Wisconsin Avenue

Oconomowoc, WI 53066

The deadline for submission of proposals is January 21st, 2026, by 3:00 pm.

Proposals received after the specified time and date shall not be considered.

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Table of Contents

1. RFP SCHEDULE................................................................................................................ 3

2. INTRODUCTION & SCOPE OF PROJECT..................................................................... 3

3. WEBSITE OBJECTIVES................................................................................................... 4

4. GENERAL AND DESIRED ENHANCEMENTS............................................................. 4

5. REQUESTED INFORMATION & PROPOSAL FORMAT ............................................. 5

6. PROPOSAL EVALUATION/SELECTION PROCESS.............................................. 6

7. CONTRACT COMMENCEMENT AND COMPLETION ............................................... 8

8. MISCELLANEOUS RELEVANT INSTRUCTIONS ....................................................... 8

9. CERTIFICATION ............................................................................................................... 10

10. TEMPLATE CONTRACT ..................................................................................................11

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1. RFP SCHEDULE

Request for Proposal: Website Design, Software Integration & Updating

EVENT

TIME AND DATE

RFP Issue Date:

December 15, 2025

Response Due Date

Janauary 21st , 2026 3:00 PM.

Proposal Evaluation Completed/Selected Short List & Janaury 21' - Jnauary 30, 2026

Recommendation

Short List Vendors Notified

Proposed Interviews With Short List Vendors

Jnauary 30th, 2026

February 2nd, - Feb. 6, 2026

Identify Apparent Successful Vendor

Anticipated Award Date

February 6th 2026.

February 17th, 2026

Work Target Completion Date

Q4 2026

2. INTRODUCTION & SCOPE OF PROJECT

The City of Oconomowoc ("City") is seeking the services of an experienced website design firm

to re- design, develop, and implement a new design for the City's website. This project will

involve utilizing posted information on the existing website as well as the implementation

of new information, products, and features as suggested by the organization and the firm

selected. The City recently implemented Process/Work Flow Management software which

will need to be fully integrated with the new website. The City also seeks a company that

has the capability of integrating additional features and functionality that may be identified in

the future.

The City of Oconomowoc was incorporated on January 16, 1775 and operates under the laws of

the State of Wisconsin applicable statutes and the municipal code under a Council-Administrator

form of government. The city is a general-purpose local government and provides public safety,

development services, land use and planning, street maintenance and improvements, parks and

recreation, and general administrative services.

The City's existing internet website is https://www.oconomowoc-wi.gov, which contains general

information for the public including minutes, meeting information, video, audio, and

downloadable documents. The City is committed to building a website that is designed for ease

of use from the visitor's viewpoint and is interactive where helpful. The organization is interested

in an innovative design that aids citizens, businesses and visitors in navigating the municipality

easily and with simplicity.

Respondents are encouraged to contact the City Clerk Gina Kozlik, 262-569-2175;

gkozlik@oconomowoc-wi.gov or Communications & Marketing Specialist Paige Brunclik,

262-569-3230; pbrunclik@oconomowoc-wi.gov with any questions or concerns.

Please submit Final proposals no later than Janauary 21st, 2026 by 3:00pm.

3. WEBSITE OBJECTIVES

The goal of the City is to provide simple electronic access to our services, and to streamline and

facilitate our website. The current site structure and design was developed years ago and requires

significant redesign to take advantage of new design elements and the growing demand for easy

and accessible information. Specifically, the City would like the redesigned site to support ease of

access to city information, online forms and applications, City process and procedures, Council

and board/commission meeting minutes, audio, and agendas, public meetings, photo hosting,

license/permit services, recreation and educational programs, and a variety of other activities.

The redesigned site should have a brand theme promoting the City as a friendly place to live, a

professional place to do business, and a City that demonstrates a community feel and is

accessible for City services.

The City's website should provide easy access to organization services, be adaptable to current

and changing technology, provide content management capability for departments to easily

update their own information, and be a successful communications tool. The website shall meet

the following criteria:

1. Visually appealing - The site must have an attractive mix of text, photos, video and

graphics.

2. Provide easy electronic access to public information for use by the target audience.

3. Easily updated, with a content management system (CMS). Respondent should list the

softwar e that would be used to create the site including all graphics softwar e and

recommend softwar e and licenses that the City of Oconomowoc will need to purchase

for the continued maintenance of the website.

4. Common Theme/Consistent Design. Each section of the site should have a common

look/theme (brand). The Home page needs to be simple and graphically appealing. The

appropriate logo should be on every page as well as a common header. All font types and

basic layout should be used throughout the site.

5. Meet ADA Priority 1 requirements and monitoring of compliance.

6. Be easily upgradeable and user friendly.

The information on the website should be directed towards the public, citizens, businesses,

visitors, other government agencies, civic groups, associations, and community groups.

4. GENERAL AND DESIRED ENHANCEMENTS

1. Re-create and greatly enhance the City's existing website to be resourceful, informative,

and serve as a customer service asset that provides a friendly environment, which

emphasizes access to the public.

2. Develop a highly beneficial, cost-effective, easy to use, interactive, and graphically

sound website that will remain viable for a minimum of ten years.

3. The City's preferred website model calls for authorized members to have the ability to

perform routine content management tasks related to information such as the posting of

emergency notices, notes to the community, meeting dates, agendas, minutes, audio,

video, calendar, removing old and outdated information and general noticing.

Therefore, a system needs to allow maintenance and updating capabilities by non

technical staff.

4. Create a consistent and standardized format and enhanced graphical look for all pages;

thereby establishing a unified theme (brand) throughout the City's website. However, the

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established theme should allow the flexibility for the 16 operating departments and three

target audiences (residents, businesses, and visitors). For ease of use, the City's website

must provide consistent orientation and navigational aids, such as hierarchical menus that

tell users how deep they are into a topic or subtopic as well as a homepage link or icon

on each page in the same position. The City needs the capability to change backgrounds,

video banners and seasonal themes.

5. The City anticipates future expansion of its e-commerce use, and the re-design should

facilitate future capability of online transactions.

6. Allow for interactivity. Include e-mail response, surveys, feedback, online forms, online

payments, fillable forms, issue reporting, and access to various municipal services.

7. Graphic and/or image files should be relative to the site. Design with simplicity to allow

for quickest loading. W eb pages should be tested using multiple browsers (Firefox,

Chrome, Internet Explorer, Safari, etc.). In addition, varying load speeds (dial up/fiber

optic) to ensure each webpage can be accessed in a timely manner.

8. Provide for transfer of audio or videos for viewing of Council meetings or other on line

video programing.

9. Use industry-standard techniques to ensure indexing and listing by all major search

engines, including use of META tags, SEO-friendly URLs and site structure.

10. Provide detailed page-level analytics including traffic sources (use offree Google analytics

is suggested). Maintenance software, which includes reporting functions, would be

valuable.

11. Form Printing. A number of static forms will be available for printing. Website must have

links or embedded plug-ins such as Java and Adobe for opening and viewing these

documents.

12. Develop or be able to reference online training materials that permit content creation,

loading, editing, deleting, and archiving by our web masters.

13. Transfer relevant content from the existing City site to the new site. Archive any remaining

data.

14. Provide training to City staff so that the authorized members have the ability to perform

routine content management tasks related to information such as the posting of meeting

dates, agendas, minutes, calendar, removing old and outdated information and general

noticing. The training needs to be thorough and simple enough to allow

maintenance and updating capabilities by non-technical staff.

15. Provide best practices & utilization for AI Integration and solutions

*Although the City has some specific requirements, we are also interested in your ideas for content,

and more specifically, your approach in re-designing the style of the City website. We encourage

respondents to consider and propose alternative solutions, recommendations and improvements.

5. REQUESTED INFORMATION & PROPOSAL FORMAT

This section instructs respondents on procedures related to the submission of proposals:

A total of one, (1) original, one (1) electronic copy and three (3) copies of each proposal shall be

placed in an envelope and identified as "Website Design, Software Maintenance & Updating".

1. The title page of the proposal must contain your firm's name, address, telephone number,

principal contact, and email address.

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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

Bid Title:	Website Redesign and Update
Category:	Bid Postings
Status:	Open