The Town of Farragut’s Tourism program was created to focus on growing business-related revenue through supporting our Town’s retail, entertainment, dining and hospitality-oriented businesses.
This project aims to develop a comprehensive media plan for the Town of Farragut’s Tourism program, with a focus on attracting visitors from 50 miles away or more. The plan will include strategic content and customizable templates designed to support the Tourism staff in effectively executing and sustaining the campaign in the future.
Currently the Town of Farragut engages in a variety of digital marketing efforts to promote Tourism, which this project would complement and build upon. These include:
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Quarterly advertising campaigns on Meta platforms
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Ad placements on Tripadvisor
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Google search engine marketing (SEM)
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Geofencing ads deployed around events
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All communication regarding this RFP must be submitted via email to the Finance Department representative identified below:
Anissa Pratte, Staff Accountant
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The Staff Accountant will be the sole point of contact for this RFP.
Proposers’ contact with anyone else in the Town is forbidden and may result in disqualification of the Proposer’s bid. Further, any oral communication will be considered unofficial and non-binding on the Town. Proposers should rely only on written statements issued by the Finance Department representative.
