USM-2612 Marketing, Advertising, Branding, and Creative Services

Location: Maryland
Posted: Jun 15, 2026
Due: Jul 15, 2026
Agency: State Government of Maryland
Type of Government: State & Local
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: BPM057507
Publication URL: To access bid details, please log in.
ID: BPM057507
Title: USM-2612 Marketing, Advertising, Branding, and Creative Services
Status: Open
Due / Close Date: 7/15/2026
Publish Date: 6/15/2026 4:51:14 PM
Main Category: Marketing research customer tracking
Solicitation Type: Public Notice
Issuing Agency: University System of Maryland

Solicitation Summary
Title
USM-2612 Marketing, Advertising, Branding, and Creative Services
ID
BPM057507
Alternate ID
Lot #
1
Round #
2
Status
Open
Due / Close Date (EST)
Jul 15 2026 2:00PM
Solicitation Type
Public Notice
Main Category
Marketing research customer tracking
Issuing Agency
University System of Maryland
Procurement Officer / Buyer
Wendy CHILDS
Email
wchilds@usmd.edu
Solicitation Summary

The University System of Maryland (USM) is seeking a qualified marketing agency to provide all labor, material, and equipment required to advance the USM brand through a variety of services including but not limited to:
• Multimedia campaign strategy
• Media planning and buying
• Creative concept development
• Graphic and design services
• Campaign monitoring, reporting, and analysis
• Value added services

Additional Instructions

The Request for Proposals (RFP) and all associated documents can be found at: University System of Maryland Procurement - Bids & RFPs | DemandStar

Project Cost Class
Pre-Bid Conference Information
Pre-Bid Conference Date (EST)
Pre-Bid Conference Details
Small Business Reserve Designation
No

Procurement Program Participation Goals

VSBE Participation (%)
MBE Participation (%)
5.00
African American MBE Participation (%)
Asian American MBE Participation (%)
Hispanic American MBE Participation (%)
Women-Owned MBE Participation (%)
DBE Participation (%)
SBE Participation (%)
Socio Economic Participation Criteria
Procurement Officer / Buyer
Wendy CHILDS
Alternate Link
Attachments
0 Record(s)
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