FY27 Quarters 3&4 Traditional Advertising RFP

REQUEST FOR PROPOSALS
Issued by Metropolitan Airport Authority of Peoria
TRADITIONAL ADVERTISING
6100 W. Everett Dirksen Parkway, Peoria, IL 61607
Phone (309) 697-8272, Ext. 100
Sealed proposals will be received at the airport's main office or via
email at cbsloan@flypia.com until NOON, July 31, 2026.
1 | P age

TABLE OF CONTENTS
Legal Notice........................................................3
General Information..........................................4
Scope of Work/Statement of Purpose............5
General Instructions to Bidders........................7
SIGNATURE SHEET*...........................................10
*This form must be included within your proposal.
The Metropolitan Airport Authority of Peoria (MAAP) reserves the right to accept or reject
any and all proposals and to accept the proposals determined to be in its best interest.
2 | P age

LEGAL NOTICE
REQUEST FOR PROPOSAL
MAAP is currently accepting proposals
for the following goods or services:
TRADITIONAL ADVERTISING
Proposals will be received until:
NOON, July 31, 2026
At the following location or via email:
MAAP office
Gen. Wayne A. Downing Peoria International Airport
Second Floor, Administrative Offices
6100 W. Everett McKinley Dirksen Parkway
Peoria, IL 61607
cbsloan@flypia.com
** MAAP bears no responsibility for emailed proposals that are not
received.
Emailed proposals with attachments greater than 10MB may not be received
and no error message will be generated.
All questions must be submitted in writing to: cbsloan@flypia.com
RFP documents may be obtained by emailing: cbsloan@flypia.com
MAAP reserves the right to accept or reject any and all proposals
determined to be in its best interest.
3 | P age

GENERAL INFORMATION
The "Traditional Advertising RFP" is accepted for the time period of September 1, 2026 -
February 28, 2027, then rebid every 6 months. MAAP considers traditional advertising:
Regional Radio, TV, Billboards, Print and any online products that accompany these
agencies. i.e. Banner ad on XYZZ Radio Home Page.
The "Digital Marketing Strategy RFP" is a separate/stand-alone RFP, running the entire
Fiscal Year, March 1, 2026 - February 28, 2027. The Digital Marketing Strategy RFP
includes: Search Engine Marketing, Online Video, Targeted and Retargeted Display Ads,
Connected and/or Streaming Video, Social Media, and other General, Overarching,
Online Media Strategies including ai. THE DIGITAL MARKETING STRATEGY IS NOT BEING
BID AT THIS TIME.
INTRODUCTION
MAAP is currently accepting proposals from qualified vendors to provide traditional
advertising as described in this document from September 2026 through February 2027.
RFP INFORMATION
Sealed proposals will be accepted by MAAP until NOON on July 31, 2026. RFPs shall be
submitted in a sealed envelope or package with the RFP name and date marked on the
outside or submitted via email in the format of a PDF to cbsloan@flypia.com. Proposals
received after the stated date/time will not be considered.
These are minimum specifications. MAAP reserves the right to waive technicalities
and accept the proposal that best suits its needs.
AWARD of RFP
The RFP will be awarded to the lowest responsive and responsible bidder that best fits
MAAP's advertising needs, based on the given requirements. MAAP reserves the right
to award to multiple vendors.
QUESTIONS
All questions regarding the RFP must be submitted in writing to cbsloan@flypia.com.
Vendors may not contact any other MAAP staff or MAAP board member with inquiries
regarding this bid.
4 | P age

SCOPE OF WORK/STATEMENT OF PURPOSE:
The purpose of this Request for Proposal (RFP) is to solicit proposals from traditional
media and advertising companies (television, radio, outdoor billboards, print, etc.) with
experience reaching Central Illinois audiences, with a focus on business and leisure
travelers who fly. Preference will be given to creative proposals that help PIA promote
and advertise its messages. Though the RFP is for traditional advertising, it can include
digital pieces that are specific to the advertising companies' website. (i.e. Banner ad on
XYZZ Radio Home Page)
Background: The Metropolitan Airport Authority of Peoria oversees both the Gen.
Wayne A. Downing Peoria International Airport (PIA) and the Mount Hawley Auxiliary
Airport (3MY). PIA currently has numerous nonstop destinations, and offers convenient
connectivity to major hubs.
Overview: MAAP has approved up to $75,000 for paid advertising of PIA from
September 1, 2026 through February 28, 2027.
Full amount will be awarded to NUMEROUS companies. MAAP will determine the most
appropriate mix of advertising to best reach Central Illinois/PIA audiences and achieve
their advertising goals.
Scope of Services: A successful vendor(s) shall provide the following:
* Develop and implement an advertising strategy or promotion for PIA that
conveys the airport to diverse audiences through the use of multiple advertising
formats. Preference may be given to creative proposals with promotions and
advertising that help PIA promote its "Fly PIA" messaging.
* MAAP also prefers to use a broad range of ads, therefore, proposals that include
several levels of pricing are typically preferred.
* Specific pricing - i.e. per print ad, radio spot, website banner ad, etc. - for
strategy implementation. Rate cards are appreciated.
* Most current reach/coverage area from an independent, accredited source,
specific to each ad format.
* Chosen vendor(s) will need to provide a monthly invoice and monthly proof of
performance (POP)/ analytics. These can be submitted via email.
Selection process: MAAP staff will shortlist proposals and may ask for additional
information and references before awarding contract(s). Contracts will be agreed upon
and signed before any advertisement begins to run.
5 | P age

EVALUATION CRITERIA:
In general, proposals shall be evaluated on the following criteria.
MAAP reserves the right to:
- award a contract to the most qualified, responsive and responsible vendor(s)
- accept or reject any and all proposals
- accept the proposals determined to be in its best interest of PIA
1. Vendor Reputation
a. Experience of vendor/reputation in community
b. Experience of assigned staff
c. Financial stability
2. Quality of Proposal
a. Quality and responsiveness of proposal
b. Ability to perform work in a timely manner
c. Proposals should meet all specified requirements.
Creative and easy-to-follow proposals are appreciated
d. Proposals with more than one cost option are preferred
3. Audience Reach
a. Priority will be placed on our Tier 1 and 2 Markets focused on the
Peoria Region.
b. Circulation areas/reach outside of a 40-mile radius of Peoria will be
considered Tier 3 and 4 markets (depending on our current customer
data) and will be considered as secondary reach markets.
c. Evaluations will be made based on type of media reaching particular
audiences
d. Detail on audience reach required
4. Best value for Budget
a. Estimated quantity, frequency and reach of recommended
advertising
b. Value-added opportunities
6 | P age

GENERAL INSTRUCTIONS TO BIDDERS
This document is for your information and does not need to be submitted with
your response. The terms "bid" and "proposal" and "RFP" are interchangeable
when referenced in this document, as are the terms "vendor" and "contractor."
Bid submittals:
A. Bids will be received until the time and date specified.
B. Bids shall be submitted via email as a PDF to cbsloan@flypia.com or in a
sealed envelope or package and addressed as follows:
Marketing Manager
Gen. Wayne A. Downing Peoria International Airport
6100 W. Everett McKinley Dirksen Parkway
Peoria, IL 61607
For mailed bids, bidders are requested to write the RFP name and the date and
time the bid is due in the lower left-hand corner of their envelope. Bids will be
marked by MAAP staff when they are received. For emails, bidders are requested
to put "PIA Traditional Advertising RFP" in the subject line with PDF attachments.
Inquiries:
All inquiries concerning the bid must be submitted in writing to the marketing
manager. An email will suffice. If the nature and volume of inquiries indicate a
substantial defect in the bid specifications, terms or conditions, MAAP will either
schedule a prebid conference, extend the deadline or cancel the bid and reissue
the proposal with modified specifications, terms and/or conditions.
Contract to be awarded/terms and conditions:
The following is not intended to be exclusive and additional terms/conditions may
be required by MAAP. Nor are these terms non-negotiable. By inclusion in the bid
or RFP documents, the following becomes a part of the bid and any subsequent
contract.
A. It is agreed that the vendor will not assign, transfer, convey or otherwise
dispose of the contract or its right, title or interest without previous
consent of MAAP.
B. The vendor shall appoint an individual who, when requested, shall be
available for discussions concerning the fulfillment of the contract.
7 | P age

C. A vendor submitting a bid proposal thereby certifies that no officer,
agent, board member or employee of MAAP has any pecuniary interest
in the bid, that the bid is made in good faith without fraud, collusion or
connection of any kind to any other vendor, and that the vendor is
competing solely in its own behalf without connection with, or
obligation to, any undisclosed person or firm connected to MAAP.
D. Contracts shall be entered into within the State of Illinois, and the laws
of said state, whether substantive or procedural, shall apply to the
contract. All statutory, charter and ordinance provisions applicable to
public contracts in the County of Peoria and the State of Illinois shall be
followed with respect to the contract.
E. MAAP is a tax-exempt entity. A tax exemption certificate is available
upon request. The prices in the bid should be exclusive of all taxes.
Cancellation or Default:
In case of default by the vendor, MAAP will procure the articles or services from
other sources and hold the vendor responsible for any excess cost incurred.
MAAP reserves the right to cancel in whole or in part, any contract if the vendor
fails to perform any of the provisions in the contract or fails to make delivery
within the timeframe stated.
Permits and Licenses:
The successful bidder shall obtain, at his/her own expense, all permits and
licenses which may be required to perform the contract.
Prices Specified:
The bidder agrees to furnish the material or services according to MAAP's plans,
specifications and conditions and at prices specified in the bid proposal.
Hold Harmless and Indemnification agreement:
The vendor shall save and hold harmless and indemnify MAAP against any and all
liability, claims and costs of whatever kind and nature for injury to or death of any
person or persons and for loss or damage to any property occurring in connection
with or in any way incident to or arising out of the use, service, operation or
performance of work under the terms of this contract, resulting from the
negligent acts or omissions of the vendor, or any employee, agent or
subcontractor.
8 | P age

Limited Distribution or Use of Information:
Performance of this contract may require the vendor to have access to and use of
data and information which may be considered proprietary to MAAP. Vendor
agrees that vendor personnel will not divulge or release data or information
developed or obtained in connection with the performance of resulting contract,
unless made public by MAAP or upon written approval by authorized MAAP staff.
All proprietary information and all copies thereof shall be returned to MAAP upon
completion of the contract.
Ownership of Equipment, Information and Materials:
If the agreement is for sale of goods, vendor will pass title to MAAP after
completion and will warrant title. Title to all source data, information and
materials furnished to MAAP, including any other items pertaining to the work
and services to be performed pursuant to this agreement, including any
copyright, shall rest with MAAP. Such ownership does not extend to proprietary
materials brought in by the vendor for use on any project. Upon project
completion, MAAP shall have the full right to use each of the above for its
purposes without compensation or approval of the vendor.
Responsibility of MAAP property:
The vendor assumes full responsibility for and shall indemnify MAAP for any and
all loss or damage of whatsoever kind and nature to any and all MAAP property,
including any equipment, supplies, accessories or parts furnished while in the
vendor's custody and care for storage, repairs or services to be performed under
the terms of the resultant contract.
9 | P age

Signature Sheet
EXECUTION OF THIS FORM CERTIFIES UNDERSTANDING AND COMPLIANCE
WITH THE RFP FOR TRADITIONAL ADVERTISING
THIS FORM MUST BE COMPLETED AND SUBMITTED FOR PROPOSAL
TO BE EVALUATED
Please print or type
Company Name: _________________________________________________
Authorized agent, Name & Title: ____________________________________
Contact Person: _________________________________________________
Company Address: _______________________________________________
City, State, Zip: __________________________________________________
Daytime phone: _________________________________________________
E-mail: ________________________________________________________
Check box that you have read and agree to all terms/conditions outlined in general
instructions to bidders.
Signature of Authorized Agent Date
*MAAP reserves the right to reject any and all bids, to waive technicalities and to select the
best proposal for MAAP's needs.
10 | P age