Public Relations Agency for the Moab Office of Tourism

Project Description: The Moab Office of Tourism seeks to engage a qualified public relations agency to increase awareness of the Moab area and influence perceptions as a global destination that offers a wide range of travel experiences through earned print and digital media coverage. The agency will join our mission of promoting visitor experiences that are welcoming, extraordinary, and sustainable for the small town that supports them.
Moab is on the map already—media outlets, content creators, and travel bloggers mention this place every day. We need a public relations agency that can drive our voice and better direct how visitors learn and think about this place.
The agency will work closely with asst. marketing directors within the office to coordinate the communications strategy and create cohesive messaging across all channels, including earned and owned (social, newsletters, blog posts) media. The agency will also collaborate with the office’s advertising agency of record and public relations efforts at the Utah Office of Tourism to ensure a consistent voice for Moab.