RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26

Location:	Texas
Posted:	Jul 30, 2026
Due:	Aug 20, 2026
Agency:	State Government of Texas
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Solicitation No:	RFP-730-UofH-3139
Publication URL:	To access bid details, please log in.

Follow Solicitation

Solicitation ID:

RFP-730-UofH-3139

Status:

Posted

Contact Name:

Selene Cisneros

Contact Number:

(713) 743-8033

Contact Email:

scisner7@Central.UH.EDU

Response Due Date:

8/20/2026

Response Due Time:

5:00 PM

Agency/Texas SmartBuy Member Number:

730

Posting Requirement:

21+ Days for Solicitation Notice

State Agency Procurement Certification:

CTCD

Solicitation Posting Date:

7/30/2026

Last Modified:

7/30/2026 10:03 am

Class/Item Code:

91876-Marketing Consulting;

Solicitation Description:

The University invites proposals from qualified firms to provide acomprehensive digital marketing strategy and campaign execution for thegraduate business programs offered by the C.T. Bauer College of Business. Thescope of work will focus on digital advertising and lead generation initiativesdesigned to attract and convert qualified prospective students. Services shouldinclude paid digital campaigns across Meta, Google, LinkedIn, and other sitesthat strategically align with Bauer’s goals; retargeting strategies; audiencesegmentation and targeting; landing page strategy and optimization; conversionrate optimization; search engine optimization (SEO); large language modeloptimization (LLMO); generative engine optimization (GEO); A/B testing andcontinuous campaign optimization; and campaign performance reporting andanalytics. The selected vendor will support efforts to increase high-qualitylead volume, engagement, and conversion throughout the graduate admissionsfunnel while maintaining alignment with the Bauer College brand and enrollmentgoals.

RFP-730-UofH-3139 Bauer Graduate Programs Digital Marketing FY26

See also