Economic Development Branding & Marketing Services RFP

TOWN OF ENFIELD, CONNECTICUT
REQUEST FOR PROPOSALS
ECONOMIC DEVELOPMENT BRANDING & MARKETING SERVICES
August 25, 2026
Sealed proposals for the project named above will be received at the office of the Director of Finance unl
11:00 a.m. EST on Tuesday, October 06, 2026. Thereaer, proposals will be opened in public and read
aloud or opened and read aloud pursuant to the applicable provisions of the Governor's Execuve Orders.
Responses received aer that date and me will not be accepted.
Specificaons and proposal documents may be obtained from Aaron Marcavitch, at telephone number
(860) 253-6391 or the Town's website, www.enfield-ct.gov/bids.aspx.
The Town of Enfield reserves the right to accept or reject any, all, or any part of proposals, to waive
formalies or informalies, and to make an award that is deemed to be in the best interests of the Town.
The Town is an Affirmave Acon/Equal Opportunity Employer. Disadvantaged, minority, small and
women-owned business enterprises are encouraged to respond.
John A. Wilcox
Director of Finance
EOE/AA
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TOWN OF ENFIELD, CONNECTICUT
STANDARD INSTRUCTIONS
ECONOMIC DEVELOPMENT BRANDING & MARKETING SERVICES
August 25, 2026
1. INTRODUCTION
The Town of Enfield, Conneccut (the "Town"), through its Office of Economic & Community
Development (OECD), is issuing this Request for Proposals ("RFP") to solicit proposals from qualified
markeng and branding firms to develop and implement a comprehensive economic development
branding and markeng program for the "Midtown Enfield Tax Increment Financing District" and
surrounding areas.
2. KEY EVENT DATES
Event Date
RFP Issued August 25, 2026
Quesons Due September 15, 2026
Responses Posted On or Before September 22, 2026
RFP Opening/Proposal Deadline 11:00 a.m. EST on Tuesday, October 06, 2026
Ancipated Award On or Before October 23, 2026
Commencement of Work Upon Contract Execuon
3. OBTAINING PROPOSAL DOCUMENTS
Beginning Tuesday, August 25, 2026, RFP documents may be obtained from Aaron Marcavitch, Town
of Enfield's Director of Economic & Community Development at amarcavitch@enfield.org or from the
Town's website, www.enfield-ct.gov/bids.aspx.
4. PROPOSAL SUBMISSION INSTRUCTIONS
a. One (1) hard copy and one (1) digital copy of all proposals must be submited in a sealed
envelope and received no later than 11:00 a.m. EST on Tuesday, October 06, 2026, to the
following address:
Town of Enfield
Atn: Director of Finance
820 Enfield Street
Enfield, CT 06082
Please clearly label the package (including the shipping package if applicable):
"Proposal: Economic Development Branding & Markeng Services."
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STANDARD INSTRUCTIONS (connued)
Proposals must be at the office of the Director of Finance on or before the "Writen Responses
Due" date noced in Secon 2 entled, Key Event Dates. Since all submissions must be me
and date-stamped, the Finance Department will accept proposals Monday - Friday, from 9:00
a.m. to 5:00 p.m. EST, excluding holidays. Postmarks are NOT an acceptable waiver of this
policy. Correcons and/or modificaons received aer the first proposal is publicly opened
will NOT be accepted.
b. Dito marks or words such as "SAME" on the Proposal Form are NOT considered wring and
must not be used.
c. All informaon must be submited in ink or typewriten. Mistakes may be crossed out and
correcons inserted before the Public Proposal Opening deadline. Correcons must be
inialed by the person signing the proposal.
d. Proposals are considered valid for ninety (90) days aer proposal(s) are opened. Proposers
may not withdraw, cancel or modify their proposal for a period of ninety (90) days aer
proposal(s) are opened.
e. Proposals must be signed by an authorized person represenng the legal enty of the firm
subming the proposal.
f. The inability to meet any specified requirement(s) must be stated in wring and atached to
the Proposal Form or writen on the Proposal Form.
5. QUESTIONS AND ANSWERS
Direct all quesons regarding this project to Aaron Marcavitch, Director of Economic & Community
Development at amarcavitch@enfield.org by 4:00 pm EST on September 15, 2026. Responses will be
posted to the Town's website at www.enfield-ct.gov/bids.aspx on or before September 22, 2026.
6. PRESUMPTION OF PROPOSER BEING FULLY INFORMED
At the me the first proposal is opened, each proposer is presumed to have read and be thoroughly
familiar with all proposal and contract documents for this project. Failure or omission of the proposer
to receive or examine any informaon shall in no way relieve any proposer of obligaons with respect
to their proposal.
7. INTERPRETATION OF ACCEPTABLE WORK
The specificaons, proposal and contract documents are to be interpreted as meaning those
acceptable to the Town of Enfield. Any substanve changes or interpretaons will be issued by the
Town in wring as an addendum.
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STANDARD INSTRUCTIONS (connued)
8. TAX EXEMPTIONS
The Town of Enfield is exempt from Federal Excise taxes and Conneccut Sales and Use taxes. Firms
shall avail themselves of these exempons.
9. INSURANCE & INDEMNIFICATION
Provider shall agree to maintain in force at all mes during the contract the following minimum
coverage. Insurance shall be writen with Carriers approved in the State of Conneccut and with a
minimum AM Best's Rang of A-/VIII. In addion, all Carriers are subject to approval by the Town of
Enfield. Minimum Limits:
The firm awarded this proposal must provide a current Cerficate of Insurance to the Director of
Finance PRIOR to commencement of work, with the following requirements:
a) Commercial General Liability - coverage limits for bodily injury, property damage, and
personal injury, $1,000,000 per occurrence/$2,000,000 general aggregate. Include
Contractual Liability. Town of Enfield shall be named as an Addional Insured on a primary
non-contributory basis for ongoing and completed operaons. Waiver of Subrogaon in
favor of Town of Enfield to be provided. Per project aggregate is required.
b) Auto Liability - Combined Single Limit $1,000,000 for all owned, hired and non-owned
vehicles for property damage and liability. Town of Enfield shall be named as an Addional
Insured.
c) Umbrella/Excess Liability - $1,000,000 Per Occurrence and $1,000,000 General Aggregate.
General Liability, Auto Liability and Workers' Compensaon Employer's Liability Coverage
to be listed as underlying coverages. Umbrella/Excess Liability to follow form with respect
to Addional Insured, and include Waiver of Subrogaon.
d) Professional Liability/Errors and Omissions - Coverage to be provided with a $1,000,000
limit Per Claim, and $1,000,000 Aggregate limits are required.
e) Workers' Compensaon - For all the employees employed on said Work, coverage shall be
maintained in accordance with Conneccut's Workers' Compensaon Act. Waiver of
Subrogaon in favor of Town of Enfield to be provided.
f) A thirty (30) day Noce of Cancellaon applies for the Town of Enfield. If any policy is
writen on a "Claims Made" basis, the policy must be connually renewed for a minimum
of three (3) years from the compleon date of this contract. If the policy is replaced
and/or the retroacve date is changed, then the expiring policy must be endorsed to
extend the reporng period for claims for the policy in effect during the contract for three
(3) years from project/service compleon.
Excepons to the Town's Insurance requirements are subject to the sole discreon of the Town
of Enfield.
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STANDARD INSTRUCTIONS (connued)
If any policy is writen on a "Claims Made" basis, the policy must be connually renewed for a
minimum of two (2) years from the compleon date of this contract. If the policy is replaced
and/or the retroacve date is changed, then the expiring policy must be endorsed to extend the
reporng period for claims for the policy in effect during the contract for two (2) years from the
compleon date.
To the extent provided by law, the Contractor shall indemnify, defend and hold harmless the Town
of Enfield and all of its officers, employees, and agents from all suits, acons, or claims of any
character, name, or descripon brought for or on account of any injury or damage caused to any
person or property as a result of, in connecon with, or pursuant to the performance of the
Contractor, including all costs incurred by the Town of Enfield in defending itself against such
claims or acons, in proporon to the extent that the Contractor is held liable for same by an
arbiter of competent jurisdicon. As much of any money that may be due to the Contractor under
the Contract as the Town of Enfield considers necessary for the purpose of such indemnificaon
or holding the Town of Enfield harmless may be retained for such use by the Town of Enfield; and
the Contractor's surety bonds may be held unl such suit or suits, acon or acons, claim or
claims, as aforesaid, shall have been setled and unl the Contractor has furnished to the Town of
Enfield suitable evidence to that effect. Such indemnity shall not be limited by reason of any
insurance coverage required under the Contract.
10. FAIR EMPLOYMENT PRACTICES
The Proposer agrees not to discriminate against any employee or applicant for employment in the
performance of this proposal's work with respect to hire, tenure, terms, condions, or privileges of
employment due to race, sex, age, religion, naonal origin, or other condion proscribed by State or
Federal law.
11. TERM OF CONTRACT
The term of the Contract shall commence on date of award and shall expire on a future date mutually
agreed to by the Town and the contractor, as set forth in the Contract.
12. AWARDING THE PROPOSAL
The Town of Enfield reserves the right to accept or reject, any, all, or any part of proposals, to waive
formalies or informalies, and to make an award that is deemed to be in the best interests of the
Town.
It is the Town's policy not to award to those who owe Town of Enfield prior year(s) property taxes.
The "Proposal Awarded" date noced in Secon 2 entled Key Event Dates is the date the proposal is
ancipated to be awarded. It is not a date certain.
The lowest priced proposal is NOT the sole determining factor when awarded.
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STANDARD INSTRUCTIONS (connued)
13. MODIFICATIONS AND ADDENDA
The Town may, before or aer proposal opening and in its sole discreon, clarify, modify, amend or
terminate this RFP if the Town determines it is in the Town's best interest. Any such acon shall be
effected by a posng on the Town's website, www.enfield-ct.gov/bids.aspx. Each respondent is
responsible for checking the Town's website to determine if the Town has issued any addenda and, if
so, to complete its proposal in accordance with the RFP as modified by the addenda.
14. NON-APPROPRIATION CLAUSE
The Town's fiscal year commences on July 1st and ends on the next following June 30th. The contract
for these services will be subject to the appropriaon and disbursement of funds by the Town
sufficient for the contract for these services for each fiscal year in which the Contract is in effect. The
Town shall have the right to terminate the Contract in whole or in part without penalty to the Town in
the event that sufficient funds to provide for Town payment(s) under the Contract are not
appropriated, not authorized, or not made available or such funding has been reduced. In the event
that the Contract is subject, in whole or in part, to the appropriaon and disbursement of Federal
and/or State funds and such funds are not appropriated or are not disbursed to the Town, the Town
shall have the right to terminate the Contract in whole or in part without penalty to the Town.
15. STANDARD CONTRACT
The Town of Enfield intends to enter into the Town's standard contract with the successful proposer.
In the event of any conflict between this Request for Proposals (RFP) and the successful Proposer's
Proposal Form, the RFP shall prevail.
END OF STANDARD INSTRUCTIONS
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TOWN OF ENFIELD, CONNECTICUT
SPECIAL INSTRUCTIONS
ECONOMIC DEVELOPMENT BRANDING & MARKETING SERVICES
August 25, 2026
PROJECT DESCRIPTION
The purpose of this project is to establish a cohesive, professional economic development brand for the
"Midtown Enfield Tax Increment Financing District," specifically Thompsonville and the central business
district. However, this work will also inform branding and markeng townwide. This project should seek
to strengthen:
* Business atracon and site selecon
* Business retenon and expansion
* Developer and investor engagement
* Visitaon and increased tax revenue
* Posive community relaonships
* Consistent external messaging across plaorms
This iniave is intended to create durable tools that Town staff can maintain internally aer project
compleon.
PROJECT SCOPE OF SERVICES
Proposers shall address all components below. Respondents may recommend phased or bundled
approaches but must provide a clear cost breakdown for each element. During the contract phase, the
Town of Enfield reserves the right to choose not to proceed with elements of the proposal.
Task 1: Branding & Markeng Study
Includes:
* Brand discovery and audit
* Stakeholder interviews (businesses, developers, staff, elected officials)
* Messaging framework and value proposion
* Visual identy system (logo, typography, color palete)
* Tagline (if recommended)
* Brand guidelines and editable templates
Task 2: Photography & Limited Video Assets
Includes:
* Professional photography of commercial districts, industrial parks, riverfront
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SPECIAL INSTRUCTIONS (connued)
* Drone footage of community
* Limited short-form video assets suitable for web and social use
Task 3: Business Recruitment Collateral
Includes:
* A one-pager describing the benefits of Enfield
* Workforce and demographic overview
* Incenves and assets summary
* Sector-specific profiles
Task 4: Targeted Adversing Development
Includes:
* Development of an ad suitable for one naonal economic development or site selecon outlet
* Development of an ad suitable for one regional business publicaon
* Oponal digital placement recommendaons
Task 5: Social Media Setup & Scheduling Tools
Includes:
* Plaorm setup
* Content templates
* Starter content library
* Scheduling tools and staff training
Task 6: Lead Generaon / CRM Tools
Includes:
* Email markeng plaorm setup
* Inquiry capture tools
* Basic CRM workflow suitable for staff management
Task 7: Standalone Economic Development Website
Includes:
* Dedicated economic development website (CMS-based)
* SEO and accessibility compliance
* Property and business showcase templates
* Staff-editable content structure
* Analycs integraon and training
Total Project Budget:
Proposers shall provide a detailed task-based cost breakdown and clearly idenfy oponal or addive
services.
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SPECIAL INSTRUCTIONS (connued)
PROPOSAL CONTENTS
Proposals must include:
1. Execuve Summary
2. Project Understanding & Approach
3. Detailed Scope Response (by Task)
4. Project Schedule
5. Team Qualificaons & Municipal Experience
6. Examples of Comparable Work
7. Cost Proposal (task-based)
8. Three (3) References
EVALUATION CRITERIA
Proposals will be evaluated using the following weighted criteria:
Criterion Weight
Experience with municipal or public sector clients 25%
Quality of strategic approach 25%
Qualificaons of project team 20%
Cost effecveness 20%
Clarity and completeness of proposal 10%
RESERVATION OF RIGHTS
The Town reserves the right, in its sole discreon (and by subming a proposal to the Town, each
contractor agrees that the Town shall have the right in its sole discreon) to: (a) reject any or all of the
proposals received; (b) cancel this request for proposals or to change any or all terms or condions of this
request; (c) extend or otherwise change any dates specified in this request for proposals; (d) include
addional contractors in the process; (e) negoate with any, some or all contractors (and on differing
terms); (f) disqualify or refuse to connue discussions with any contractor who has submited a proposal
or with whom the Town has had any negoaons, for any cause or without cause; and (g) accept any
proposal, whether or not lower than, or on terms and condions different from, the proposal submited
by any other contractor.
By subming a proposal, each contractor agrees further that this document is not a bid or an offer by the
Town but a request for proposals and that the process of obtaining proposals described in this document
is for the benefit of the Town only and not for the benefit of any other party. All proposing pares waive
any right to challenge the selecon of any other proposing party for any reason and for no reason. This
paragraph shall be deemed incorporated by reference in each proposal submited by any contractor.
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SPECIAL INSTRUCTIONS (connued)
COSTS & TERMS
Each contractor shall bear all costs and expenses incurred by it in responding to this RFP. In responding to
this RFP, the Town is not proposing a teaming agreement, joint venture, or other contractual arrangement.
Except as otherwise provided by law, the Town shall hold in confidence the informaon conveyed in each
proposal and shall use such informaon solely for the purpose set forth above and reproduce informaon
only to the extent necessary for the purpose set forth above.
END OF SPECIAL INSTRUCTIONS
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