REQUEST FOR PROPOSALS
Wayfinding, Placemaking and Signage Project Fabrication & Installation
Release Date: Tuesday, December 2, 2025
Proposal Submission Deadline: 4:00 PM MT, Friday, January 2, 2026
The Town of Telluride (Town) is soliciting proposals from experienced and qualified entities
interested in in providing sign fabrication and installation services for the first phase of the Town
of Telluride’s Wayfinding, Placemaking, and Signage Program. The project shall be completed
in five phases with various priority signage to be fabricated and installed in each phase. The
sign fabrication and installation services are fully described in Section 1 – Scope of Services.
SECTION 1 – SCOPE OF SERVICES
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SECTION 2 - SUBMITTAL REQUIREMENTS AND EVALUATION CRITERIA
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SECTION 3 – EVALUATION CRITERIA AND SELECTION PROCESS
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SECTION 4 – SPECIAL CONDITIONS
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APPENDICES
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Proposal Submittals
This RFP includes a description of the desired project objectives, proposal requirements, and
instructions for submitting a proposal. The Town will accept proposals via email to Lindsey
Mills, Communications Manager at lmills@telluride.gov. Please confirm receipt by requesting
a delivery receipt. All proposals shall be received prior to 4:00 PM Mountain Standard Time,
Friday, January 2, 2026.
Pre-Proposal Meeting
An optional pre-proposal meeting for interested parties will be held on Thursday, December 18
at 2:00 p.m. MT. The meeting will be held as a hybrid meeting. Questions and clarifications
related to the project should be directed to Lindsey Mills at lmills@telluride.gov.
Questions
Questions regarding this Request for Proposals will be accepted until 4:00 p.m. MT on Friday,
December 19. When submitting questions, please reference “Town of Telluride Wayfinding
RFP” in the subject line of your email. Questions shall only be emailed only and addressed to
Lindsey Mills, Communications Manager, at lmills@telluride.gov. All written questions will be
provided with a written answer and supplied via email on Monday, December 22 by 5:00 p.m.
to all registered pre-proposal meeting attendees. Questions will not be answered prior to this
date.
Tentative RFP Schedule
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Public Notice & RFP Posting
Optional Pre-proposal Meeting
Deadline for Questions
Questions & Answers to be Published
Proposals Due
Top Ranked Vendor Notified
Phase 1 Completion
Tuesday, December 2, 2025
Friday, January 2, 2026, 2 p.m. MT
Friday, December 18, 2025, 4:00 p.m. MT
Monday, December 22, 2025, 5:00 p.m.
Friday, January 2, 2026, 4:00 p.m.
Friday, January 9, 2026
Friday, July 31, 2026
Acceptance of the RFP
By submitting a proposal in response to this RFP, the firm accepts all conditions described in
this RFP and agrees to abide by all final decisions made by the Town of Telluride.
Addenda to the RFP
If it becomes necessary to revise any part of this RFP, written addenda will be issued. Any
amendment to this RFP is valid only if in writing and issued by the Town of Telluride. All addenda
for this RFP will be distributed via Town of Telluride’s website: www.telluride.gov > Business >
Bids/RFPs/RFQs or sent to proposers who have already submitted a completed proposal prior to
the issuance of the addenda. It is the proposer’s sole responsibility to monitor this website
for possible addenda to this RFP prior to submittal. Failure of proposer to retrieve addenda
from this site shall not relieve the proposer of the requirements contained therein. Additionally,
failure of proposer to return signed addenda, when required, may be cause for rejection of the
proposal. If a firm has submitted a proposal prior to the issuance of any addendum to this RFP,
that firm will be notified by Town directly of the addendum.
Licenses
The successful firm, without additional expense to Town, shall be responsible for obtaining any
necessary licenses and for complying with any applicable and current professional requirements,
federal, state, and municipal laws, all codes and regulations in connection with the performance
of the services. The successful firm and all advisors and representatives will be required to obtain
a Town of Telluride Business License if the firm, advisor or representative will have a physical
presence in Town for a period exceeding five (5) days during a calendar year.
Contacts During the Proposal Process
Any comments or other communications shall be directed to Lindsey Mills, Communications
Manager at lmills@telluride.gov or (970) 728-2165 who will obtain the answer from Town Staff or
Guide Studio. No other contact shall be made regarding this RFP with any other staff, council
members, agents, contractors, etc. during the RFP process. Failure to comply with this
requirement shall result in the offending firm being removed from consideration.
Confidentiality
Please be aware that proposals submitted in response to this Request shall be subject to the
Colorado Open Records Law, Section 24-72-201, et seq., C.R.S ("CORA"). Any privileged or
confidential information in a submitting firm’s proposal should be specifically identified by the firm
as such prior to submission. If any information in a proposal is marked as confidential by a firm,
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the firm in responding to this Request agrees to indemnify Town for any and all attorney fees Town
may incur in defending the reasonable withholding of such information.
Should Town receive a request for the release of any information in a firm’s proposal in
accordance with CORA, Town will review the firm’s proposal, considering the portions that the
firm indicated contained trade secrets, privileged information, or confidential commercial,
financial, geological, or geophysical data, and may release only that information which has not
been identified as confidential. If in the opinion of Town's legal counsel Town is nonetheless
compelled to disclose any portion of such information to anyone or else stand liable for contempt
or suffer censure or penalty, Town may disclose such information without liability.
Discrimination
The Town of Telluride does not discriminate in any terms or conditions of employment, on the
basis of race, creed, color, religion, sex, age, national origin, marital status, sexual orientation,
citizenship status, disability or veteran status. The Town of Telluride will reasonably accommodate
disabled employees and applicants as required by law.
Questions
Requests for information or clarification should be submitted in writing and addressed to:
Lindsey Mills, Communications Manager
(970) 728-2165
Email: lmills@telluride.gov
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Section 1 – Scope of Services
Introduction
The Town of Telluride is seeking qualified firms to provide fabrication and installation services for
Phase I of the Town’s Wayfinding, Placemaking, and Signage Program. This phase marks the
first step in implementing a comprehensive, community-informed system designed to help
residents and visitors navigate Town safely, efficiently, and intuitively while reinforcing Telluride’s
historic character and sense of place.
The selected contractor will be responsible for producing high-quality, durable signage that
reflects the approved design standards developed through the Wayfinding Program. Work will
include fabrication, delivery, installation, and coordination with Town staff to ensure all elements
meet project specifications, integrate with existing infrastructure, and comply with local, state, and
federal requirements.
Phase I signage is intended to enhance clarity, accessibility, and mobility throughout Telluride’s
core areas, supporting multimodal travel and strengthening the visual identity of the Town. Phases
II through V will continue to focus on pedestrian, multimodal, and vehicular wayfinding,
placemaking, and signage and is expected to be designed, fabricated, and installed on an annual
basis as budget allocations allow. This RFP outlines the required services, performance
expectations, submittal requirements, and evaluation criteria for firms interested in partnering with
the Town to bring this important project to life.
Background
The Town of Telluride has undertaken a multi-year effort to improve wayfinding, placemaking,
and pedestrian mobility throughout the community. In 2023, the Town initiated a comprehensive
Wayfinding, Placemaking, and Signage Program to create a unified system that enhances
navigation, supports multimodal travel, and strengthens Telluride’s unique historic and cultural
identity. Through extensive community engagement, site analysis, and design development, the
program has produced a full suite of sign types, locations, and design standards intended to
improve the visitor experience while meeting the day-to-day needs of residents.
In 2024 and 2025, the Town worked with its design consultant, Guide Studio, to refine sign
family designs, identify priority corridors, and establish a phased implementation plan. Phase I
focuses on high-impact locations within the Town’s core and key arrival points, including
pedestrian routes, parking areas, and major public destinations. This phase emphasizes clarity,
ADA accessibility, multimodal support, and consistency with the Town’s National Historic
Landmark District guidelines.
The Town is now moving into the first phase of physical implementation and is seeking an
experienced fabrication and installation partner to bring the approved designs to life. This work
represents a significant investment in long-term community mobility, visitor orientation, and
placemaking, and will serve as the foundation for future phases of the program.
Scope of Work
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The selected Contractor shall provide all labor, materials, equipment, and services necessary to
fabricate, deliver, and install signage as outlined in the Town of Telluride’s Wayfinding,
Placemaking, and Signage Program. Work must comply with the approved design intent,
specifications, material standards, and installation details provided by the Town and its design
consultant.
1. Project Coordination
The Contractor shall:
• Participate in a project kickoff meeting with Town staff and the design consultant.
• Review all design documents, sign schedules, material specifications, and
location plans prior to fabrication.
• Provide a detailed project timeline including submittal milestones, fabrication
windows, and installation sequencing.
• Maintain regular communication with Town staff to report progress, identify
challenges, and coordinate field decisions.
2. Fabrication
The Contractor shall fabricate all signage elements identified in Phase I, including but
not limited to:
• Pedestrian wayfinding signs
• Vehicular directional signs
• Parking signs and regulatory information panels
• Trail and pathway orientation signs
• Gateway or placemaking elements (as applicable in Phase I)
Fabrication requirements include:
• Use of approved materials, colors, finishes, and construction methods as
specified in the design standards.
• Production of shop drawings for all sign types for review and approval by the
Town before fabrication begins.
• Creation of prototypes or material samples upon request.
• Ensuring durability, weather resistance, and long-term maintainability suitable for
Telluride’s alpine environment.
3. Permitting and Compliance
The Contractor shall:
• Comply with all Town, state, and federal requirements for signage installation, as
applicable.
• Coordinate utility locates and safety measures prior to installation.
• Ensure all signs comply with ADA, MUTCD, and local historic district guidelines
where applicable.
4. Delivery and Installation
The Contractor shall:
• Deliver all fabricated signage to designated Town locations in good condition.
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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.