2025 ITH Digital Advertising Services
| Location: |
New York |
| Posted: |
Jan 3, 2025 |
| Due: |
Jan 30, 2025 |
| Agency: |
The New York State Contract Reporter |
| Type of Government: |
State & Local |
| Category: |
- R - Professional, Administrative and Management Support Services
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| Publication URL: |
To access bid details, please log in. |
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Issue Date: 01/03/2025
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Contract Number: TBD
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2025 ITH Digital Advertising Services
Description:
BACKGROUND
Ithaca Tompkins International Airport (ITH) serves as a key transportation hub in the region, offering various flight services and amenities. In recent years, we have expanded our facilities and services and are now looking to amplify our digital presence to reach a broader audience.
PURPOSE OF REQUEST
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Collaborate with ITH to align advertising placements with our marketing goals.
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Execute ITH campaigns across various digital platforms (including OTT, Display Advertising, Social Media, and Retargeting).
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Facilitate the media buy and optimize ad placements to maximize reach and engagement.
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Providing detailed analytics and reports to measure the effectiveness of campaigns.
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Offering recommendations for campaign adjustments based on performance data.
PROGRAM OBJECTIVES
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Collaborate with ITH to align advertising placements with our marketing goals.
-
Execute ITH campaigns across various digital platforms (including OTT, Display Advertising, Social Media, and Retargeting).
-
Facilitate the media buy and optimize ad placements to maximize reach and engagement.
-
Providing detailed analytics and reports to measure the effectiveness of campaigns.
-
Offering recommendations for campaign adjustments based on performance data.
Due Date: 01/30/2025
2:00 PM
Contract Term: 2 Years with Renewals
Location: Ithaca Tompkins International Airport
Ad Type: General
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Primary Contact:
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Tompkins County
Finance
Finance
Joyce Burk
Purchasing Manager
125 E. Court Street
Ithaca, NY 14850
United States
Ph: 607-274-5501 ext.5501
Fax:
jburk@tompkins-co.org
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Secondary contact:
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Tompkins County
Finance
Samantha Dalbano
Purchasing Specialist
125 E. Court Street
Ithaca, NY 14850
United States
Ph: 607-274-5500
Fax:
sdalbano@tompkins-co.org
|
|
Secondary contact:
|
Tompkins County
Finance
Finance
Joyce Burk
Purchasing Manager
125 E. Court Street
Ithaca, NY 14850
United States
Ph: 607-274-5501 ext.5501
Fax:
jburk@tompkins-co.org
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