SBR - Strategic Marketing Plan

Location: Maryland
Posted: Apr 17, 2025
Due: May 7, 2025
Agency: State Government of Maryland
Type of Government: State & Local
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: BPM050768
Publication URL: To access bid details, please log in.
ID: BPM050768
Title: SBR - Strategic Marketing Plan
Status: Open
Due / Close Date: 5/7/2025
Publish Date: 4/17/2025 3:27:30 PM
Main Category: Marketing plans
Solicitation Type: RFP: Double Envelope Proposal
Issuing Agency: Towson University

Solicitation Summary
Title
SBR - Strategic Marketing Plan
ID
BPM050768
Alternate ID
TU-2528
Lot #
1
Round #
1
Status
Open
Due / Close Date (EST)
May 7 2025 3:00PM
Due / Close Date (EST)
May 7 2025 3:00PM
Solicitation Type
RFP: Double Envelope Proposal
Main Category
Marketing analysis
Issuing Agency
Towson University
Procurement Officer / Buyer
Nneka GRAY
See All
Email
nnekagray@towson.edu
Solicitation Summary

Towson University (TU or university), through the Division of Marketing and Communications, is issuing this Request for Proposals (RFP) to procure a marketing consultant, marketing consulting team or marketing consulting firm (marketing partner) who shall help discover, facilitate, draft and present a new 3–5-year institutional strategic marketing action plan.  The marketing partner must be collaborative, knowledgeable, and highly engaged to guide and inform TU through the stages of the strategic marketing planning process.

Additional Instructions
Project Cost Class
Pre-Bid Conference Information
Pre-Bid Conference Date (EST)
Apr 23 2025 10:00AM
Pre-Bid Conference Details
April 23, 2025, Local Time 10:00 AM Join from the meeting link https://towson.webex.com/towson/j.php?MTID=m7b39d723f10b0b29270f631b22c2af02 Join by meeting number Meeting number (access code): 2866 409 1225 Meeting password: WaUVX3nJM85
Small Business Reserve Designation
Yes

Procurement Program Participation Goals

VSBE Participation (%)
MBE Participation (%)
African American MBE Participation (%)
Asian American MBE Participation (%)
Hispanic American MBE Participation (%)
Women-Owned MBE Participation (%)
DBE Participation (%)
SBE Participation (%)
Socio Economic Participation Criteria
Attachments
RFx Documents for SBR - Strategic Marketing Plan (BPM050768) - Lot : 1 / Round : 1
Title Type Att. Last Modified on UTC-4 Creation Date UTC-4 Validity End Date
Exhibit L - Financial Proposal Form Attachments & Appendixes (Approved) 4/17/2025 3:22:38 PM 4/17/2025 3:22:38 PM
Solicitation Specification Document (Approved) 4/17/2025 3:21:41 PM 4/17/2025 3:21:41 PM
2 Result(s)
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