| Location: | Florida |
|---|---|
| Posted: | May 14, 2025 |
| Due: | Jun 23, 2025 |
| Agency: | Hernando County |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | 25-RFP00983/CT |
| Publication URL: | To access bid details, please log in. |
Project ID: 25-RFP00983/CT
Title: Marketing and Advertising Services for Florida’s Adventure Coast Visitors Bureau
Addenda: 0
Release Date: 5/14/2025
Due Date: 6/23/2025
Florida’s Adventure Coast Visitors Bureau is looking to establish a new agency relationship to fulfill the needs outlined in this Request for Proposals (RFP). The selected agency will support Florida’s Adventure Coast's brand campaigns and marketing initiatives by providing strategic insights, media planning, creative development, production services, and collateral planning and design services. The selected agency will provide services to Florida’s Adventure Coast Visitors Bureau for three years with two additional one-year extensions (if approved). The projected (though subject to change) year one budget for this RFP, inclusive of all fees and pass-through/third party costs, account management, and creative production is approximately $650,000. The actual budget for each fiscal year will be determined based on Florida’s Adventure Coast ’s funding allocation, priorities, and marketing strategies.
Florida’s Adventure Coast Visitors Bureau is focused on sustainability, eco-tourism and adventure tourism. The destination is experiencing overcrowding on the Weeki Wachee River, necessitating a shift in advertising to target eco and adventure tourists who will be respectful of the destination.

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