RFP FTB-2526-00492 CalEITC Advertising Campaign
| Location: | California |
|---|---|
| Posted: | Oct 26, 2025 |
| Due: | Dec 7, 2025 |
| Agency: | State Government of California |
| Type of Government: | State & Local |
| Category: |
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| Solicitation No: | 0000037079 |
| Publication URL: | To access bid details, please log in. |
RFP FTB-2526-00492 CalEITC Advertising CampaignDetails
Event ID
0000037079
Format/Type:
Sell Event
/
RFx
Published Date
10/24/2025 5:37PM PDT
Dept:
Franchise Tax Board
Event Version
1
Event End Date:
12/07/2025 5:00PM PST
Description:
The purpose of this Request for Proposal (RFP) is to solicit proposals from qualified vendors to provide Franchise Tax Board with creative design and advertising services to increase the number of credits issued to eligible Californians related to California Earned Income Tax Credit (CalEITC), Young Child Tax Credit (YCTC), Foster Youth Tax Credit (FYTC), and encourage taxpayers to use services like MyFTB, CalFile, Direct File, and Volunteer Income Tax Assistance (VITA). The awarded Contractor will be responsible for developing creative content, developing an advertising plan, securing advertising placements in various traditional and digital media formats, and proposing additional advertising opportunities that align with FTB's goals as detailed in the attached Exhibit A: Scope of Work.
Proposal Submission Due Date and Time is Friday, November 07, 2025, by 05:00 PM PT. Proposal must be submitted via email Doral.Valley@ftb.ca.gov with a Cc to Sheri.Birkmaier@ftb.ca.gov.
Please note that for purposes of this solicitation, a Mandatory Disabled Veteran Business
Enterprises (DVBE) Participation of three percent (3%) is required.
***NOTE*** The Event End Date listed for this advertisement is NOT the Proposal Submission Due Date.
Proposal Submission Due Date and Time is Friday, November 07, 2025, by 05:00 PM PT. Proposal must be submitted via email Doral.Valley@ftb.ca.gov with a Cc to Sheri.Birkmaier@ftb.ca.gov.
Please note that for purposes of this solicitation, a Mandatory Disabled Veteran Business
Enterprises (DVBE) Participation of three percent (3%) is required.
***NOTE*** The Event End Date listed for this advertisement is NOT the Proposal Submission Due Date.
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UNSPSC Classification
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UNSPSC Classification Description
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| 82101800 | Design & Graphic Art Services - Advertising - Advertising agency services |
| 82101900 | Design & Graphic Art Services - Advertising - Media placement and fulfillment |
| 82101501 | Design & Graphic Art Services - Advertising - Print advertising - Billboard advertising |
| 82101502 | Design & Graphic Art Services - Advertising - Print advertising - Poster advertising |
Phone :
Pre Bid Conference (N/A)
Mandatory
:
Non Mandatory
Date :
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Comments :
Non Mandatory
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