R002925 Lead Advertising and Marketing Agency

Location:	California
Posted:	Jul 28, 2025
Due:	Sep 24, 2025
Agency:	State Government of California
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Solicitation No:	0000036230
Publication URL:	To access bid details, please log in.

R002925 Lead Advertising and Marketing AgencyDetails

Event ID
0000036230

Format/Type:
Sell Event / RFx

Published Date
07/28/2025 12:00PM PDT

Dept:
CA State Lottery Commission

Event Version
1

Event End Date:
09/24/2025 3:00PM PDT

Description:

This Request for Proposal (RFP) #R002925 (also referred to as a "solicitation") is for the California State Lottery (Lottery) to solicit proposals from qualified agencies to serve as the Lead Marketing & Advertising Agency responsible for the strategic planning, creative development, and implementation of the Lottery's consumer marketing initiatives to raise awareness, elevate brand perceptions, and maximize product sales to increase Lottery profits and contributions to California public schools. The Lottery will also consider proposals from partnerships and joint ventures; for example, a creative advertising agency and a media agency.

UNSPSC Codes

UNSPSC Classification	UNSPSC Classification Description
80141600	Marketing & distribution services - Sales & business promotion activities

Contact InformationAda Kwong
Phone :
916/822-8038

Email: akwong@calottery.com akwong@calottery.com

Pre Bid Conference (N/A)

Mandatory :
Non Mandatory
Date :

Time :

Location :

Comments :

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R002925 Lead Advertising and Marketing Agency

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