R002925 Lead Advertising and Marketing Agency
| Location: |
California |
| Posted: |
Jul 28, 2025 |
| Due: |
Sep 24, 2025 |
| Agency: |
State Government of California |
| Type of Government: |
State & Local |
| Category: |
- R - Professional, Administrative and Management Support Services
|
| Solicitation No: |
0000036230 |
| Publication URL: |
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R002925 Lead Advertising and Marketing AgencyDetails
Event ID
0000036230
Format/Type:
Sell Event
/
RFx
Published Date
07/28/2025 12:00PM PDT
Dept:
CA State Lottery Commission
Event Version
1
Event End Date:
09/24/2025 3:00PM PDT
Description:
This Request for Proposal (RFP) #R002925 (also referred to as a "solicitation") is for the California State Lottery (Lottery) to solicit proposals from qualified agencies to serve as the Lead Marketing & Advertising Agency responsible for the strategic planning, creative development, and implementation of the Lottery's consumer marketing initiatives to raise awareness, elevate brand perceptions, and maximize product sales to increase Lottery profits and contributions to California public schools. The Lottery will also consider proposals from partnerships and joint ventures; for example, a creative advertising agency and a media agency.
UNSPSC Codes
UNSPSC Classification
|
UNSPSC Classification Description
|
|
80141600
|
Marketing & distribution services - Sales & business promotion activities
|
Contact InformationAda Kwong
Phone
:
916/822-8038
Pre Bid Conference
(N/A)
Mandatory
:
Non Mandatory
Date
:
Time
:
Location
:
Comments
:
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State Government of California
Bid Due: 9/25/2026
* Disclaimer: Information regarding bids, requests for proposals (RFPs), or requests for qualifications (RFQs) is provided on this website only for convenience and does not constitute official public notice. Persons wishing to respond to or inquire about bids, RFPs, or RFQs should contact the appropriate government department.