ChooseVA Postcard Campaign

Location:	Federal
Posted:	Apr 27, 2026
Due:	Apr 30, 2026
Agency:	U.S. Government Publishing Office
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Publication URL:	To access bid details, please log in.

Program/Jacket Number: 450-971
Title: ChooseVA Postcard Campaign
Bid Opening Date: April 30, 2026
Contract Type: One-Time Bid
Scope: This specification is for proofing, printing, addressing with variable imaging, binding and mailing of postcards, with secure handling of PII required.
Contractor to produce and mail a total of 3,880,000 postcards. The total quantity consists of 3,060,500 Postcards for Male recipients and 819,500 Postcards for Female recipients. Postcards print on both sides in Four Color Process, consisting of full color photos, solids, line art, with a QR Code and variable imaging on one side. Bleeds on left edge of the addressed side of the postcard. After printing, coat both sides with a Dull Aqueous Coating, leaving knockout areas for the variable imaged address location and the QR Code, both located on the same side.
Quantity: 3,880,000
Ship/Deliver Date: May 28, 2026
Files: 450971

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Specifications by TB

Reviewed by JB

Page 1 of 7

Jacket 450-971

VA (8320-01) Req. 6-00158 / 260785

BID OPENING: Bids shall be opened virtually at 11:00 am, Eastern Time (ET), on April 30, 2026 at the U.S.

Government Publishing Office. All parties interested in attending the bid opening shall email bids@gpo.gov one (1)

hour prior to the bid opening date and time to request a Microsoft Teams live stream link. This must be a separate

email from the bid submission. The link will be emailed prior to the bid opening.

BID SUBMISSION: Bidders MUST email bids to bids@gpo.gov for this solicitation. No other method of bid

submission will be accepted at this time. The Jacket Number 450-971 and bid opening date (April 30, 2026) must be

specified in the subject line of the emailed bid submission. Bids received after the bid opening date and time specified

above will not be considered for award.

ISSUE DATE: April 27, 2026

ANY QUESTIONS BEFORE AWARD CONCERNING THESE SPECIFICATIONS, CALL (214)767-0451, x8 (Tom

Bacon).

SPECIFICATIONS

U.S. Government Publishing Office (GPO)

Government Publishing & Print Procurement

GPO CONTRACT TERMS: Any contract which results from this Invitation for Bid will be subject to the applicable

provisions, clauses, and supplemental specifications of GPO Contract Terms (GPO Publication 310.2, effective

December 1, 1987 (Rev. 01-18)) and GPO Contract Terms, Quality Assurance Through Attributes Program for

Printing and Binding (GPO Publication 310.1, effective May 1979 (Rev. 09-19)).

PRODUCT: This specification is for proofing, printing, addressing with variable imaging, binding and mailing of

postcards, with secure handling of PII required.

TITLE: ChooseVA Postcard Campaign

QUALITY LEVEL: III Quality Assurance Through Attributes (GPO Pub 310.1, effective May 1979 (Rev. 09-19)

applies.

QUANTITY: 3,880,000 Total Postcards (3,060,500 Male version and 819,500 Female version)– See Description

below.

PAGES: Face and Back, Head to Head.

TRIM SIZE: 6 x 4-1/4”

DESCRIPTION: Contractor to produce and mail a total of 3,880,000 postcards. The total quantity consists of 3,060,500

Postcards for Male recipients and 819,500 Postcards for Female recipients. Postcards print on both sides in Four Color

Process, consisting of full color photos, solids, line art, with a QR Code and variable imaging on one side. Bleeds on left

edge of the addressed side of the postcard. After printing, coat both sides with a Dull Aqueous Coating, leaving knockout

areas for the variable imaged address location and the QR Code, both located on the same side.

VARIABLE DATA IMAGING IS REQUIRED. The contractor must image name, address, city, state and zip code.

Addresses will be populated from the furnished Microsoft Excel files.

Jackets 450-971

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SECURITY REQUIRMENTS: Contractor must maintain 100% accountability in the accuracy of imaging and

mailing of all pieces throughout run. The Contractor must ensure that there are no missing or duplicate pieces and/or

pieces with mis-imaged data. The Contractor must also ensure that no defective pieces enter the mail stream.

It is the contractor's responsibility to properly safeguard personally identifiable information (PII) from loss, theft, or

inadvertent disclosure and to immediately notify the Government of any loss of personally identifiable information. PII

is "information which can be used to distinguish or trace an individual's identity, such as their name, social security

number, biometric records, etc., alone, or when combined with other personal or identifying information which is

linked or linkable to a specific individual, such as date and place of birth, mother's maiden name, etc." (Ref.: OMB

Memorandum 07-16.) Other specific examples of PII include, but are not limited to:

a. Personal identification number, such as passport number, driver's license number, taxpayer identification

number, or financial account or credit card number;

b. Address information, such as street address or personal email address;

c. Personal characteristics, including photographic image (especially of face or other distinguishing characteristic),

fingerprints, handwriting, or other biometric image or template data (e.g., retina scans, voice signature, facial

geometry).

SECURITY CONTROL PLAN: The contractor shall maintain in operation, an effective security system where items

by these specifications are manufactured and/or stored (awaiting distribution or disposal) to assure against theft and/or

the product ordered falling into unauthorized hands.

Contractor is cautioned that no Government provided information shall be used for non- government business.

Specifically, no Government information shall be used for the benefit of a third party.

The Government retains the right to conduct on-site security reviews at any time during the term of the contract.

The plan shall contain at a minimum:

(1) How Government files (data) will be secured to prevent disclosure to a third party prior to and after termination of

contract;

(2) Explain how all accountable materials will be handled throughout all phases of production

(3) How the disposal of waste materials will be handled;

(4) How all applicable Government-mandated security/privacy/rules and regulations as cited in this contract shall be

adhered to by the contractor.

This proposed plan is subject to review and approval by the Government and award will not be made prior to approval

of same.

GOVERNMENT TO FURNISH: Adobe Acrobat file (fonts included and color mode CMYK) for print files and

Purchase Order will be emailed by GPO at time of award. Password protected Excel files will be provided for the

Mailing list and will be furnished directly from the customer agency to the contractor after award.

ADDITIONAL INFORMATION:

- Contractor must have the ability to edit PDF files (when furnished by the Government).

- Contractor is not to request that electronic files provided be converted to a different format. If contractor wishes to

convert files to a different format, the final output must be of the same or higher quality and at no additional cost to the

Government.

- The contractor is cautioned that furnished fonts are the property of the Government and/or its originator. All furnished

fonts are to be eliminated from the contractor's archive immediately after completion of the contract.

- Identification markings such as register marks, commercial identification marks of any kind, etc., GPO imprint, form

number and revision date, carried in the electronic files, must not print on the finished product.

Jackets 450-971

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- Prior to image processing, the contractor shall perform a basic check (preflight) of the furnished media and publishing

files to assure correct output of the required reproduction image. Any errors, media damage or data corruption that might

interfere with proper file image processing must be reported to your contract administrator.

- The contractor shall create/alter any necessary trapping, set proper screen angles and screen frequency, and define file

output selection for the imaging device being utilized. Furnished files must be imaged as necessary to meet the assigned

quality level.

- When PostScript Files are not furnished - prior to making revisions, the contractor shall copy the furnished files and

make all changes to the copy.

STOCK/PAPER: The specifications of all paper furnished must be in accordance with those listed herein or listed for

the corresponding JCP Code numbers in the Government Paper Specification Standards, No. 13, dated September

2019.

JCP Code* L60, Silk/Dull Coated Cover, White, Basis Size 20 X 26", 80 lbs.

INK: Four Color Process plus a Dull Aqueous Coating, with variable imaging in Black

MARGINS: Bleeds on left edge of the addressed side of the postcard.

PROOFS: Contractor to submit one Press Quality PDF soft proof (for content only) for each item using the same

Raster Image Processor (RIP) that will be used to produce the final printed product. PDF proofs will be evaluated for

text flow, image position, and color breaks. Proof will not be used for color match.

Proofs to include live data for at least 10 entries (with mail merge completed). Must encrypt due to PII.

Email proofs on or before May 7, 2026.

The proofs will be checked for quality and compliance with these specifications, approved or approved with comments

and the contractor will be notified within ONE (1) working day after receipt. If, in the opinion of the GPO and/or

Department, the proofs are not a true representation of the furnished copy, or contain noticeable defects they will be

rejected must be corrected and reproofed at no additional expense to the Government. The schedule stated elsewhere in

these specifications CANNOT be extended to allow for such reproofing.

Email proofs to matthew.sigurdson@va.gov and brian.mano@va.gov; contractor must also copy contract administrator

at tbacon@gpo.gov. GPO jacket number 450-971 must appear on all correspondence.

NOTE: The day the email is sent is not the first workday of the schedule.

CONTRACTOR MUST NOT PRINT PRIOR TO RECEIVING AN "OK TO PRINT".

CONTRACTOR TO FURNISH: All materials and operations, other than those listed under "Government to

Furnish," necessary to produce the product(s) in accordance with these specifications.

BINDING: Trim four sides.

PACKING/LABELING: All postcards must be packaged as per USPS guidelines for postcard mailing requirements.

SCHEDULE:

Award will be made and Purchase Order issued by May 5, 2026.

PDF Proofs will be due to deliver to agency and GPO on or before May 7, 2026.

Jackets 450-971

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A total of 3,880,000 single copies mail F.O.B. contractor’s city per the following schedule:

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by May 28, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by May 29, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 4, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 5, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 11, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 12, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 18, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 19, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 25, 2026.

Mail 306,050 copies of the Male Postcard and 81,950 Female copies of the Female Postcard by June 26, 2026.

DISTRIBUTION: F.O.B. contractor's city/origin.

Mail a total of 3,880,000 individual copies using a VA No. 1090 Presorted Standard Mail Permit. Contractor to create

mailing indicia. USPS Presorted Standard to include the VA permit 1090, Washington, DC 20066-7204. Vendor to

enter GPO jacket number and the VA control number in the “Customer ID Reference” field when completing the

necessary paperwork for the post office. Ensure positioning of address/permit info is in accordance with current

applicable postal regulations. Evidence of mailing must accompany the contractor's invoice for billing.

**NOTE: DO NOT include the cost of mailing in your quote. Mailing costs will be covered using the VA 1090 Permit.

Contractor must notify the customer and GPO of the Post Office being used for mailing so that permission to use the

Permit can be established.

The contractor must prepare mailings to maximize presort discounts and comply with USPS mailing requirements for

automation compatible mail in effect at the time of mailing.

CRITICAL NOTE: Contractor must notify the agency of the estimate total postage costs as soon as possible after

award so that sufficient funding can be allocated.

The contractor must pass entire address file against a USPS Code Accuracy Support System (CASS) certified software

address hygiene program. Contractor's software must also be Presort Accuracy Validation and Evaluation (PAVE)

certified. Contractor is responsible to meeting USPS move requirements by passing file against the National Change of

Address Link (NCOA Link) file using a USPS Full Service Provider.

The contractor's mail processing software must correct addresses with the most current information from USPS

databases. To provide the highest level of readability for the post office, the software must standardize abbreviations

and fonts and add ZIP+4 codes and PostNet barcodes. Contractor's software must be CASS certified through NCOA at

least three times per year. The contractor must also utilize the Fast Forward program of the USPS to ensure the

maximum possibility of all addressees receiving the letter sent to them.

All possible methods to determine if the mailing addresses are accurate must be utilized. Any addresses that are

determined to be undeliverable must be pulled from the file. A report of address corrections and undeliverables must

be completed and sent to Matthew Sigurdson at matthew.sigurdson@va.gov. Any email containing mailing addresses

must be encrypted due to the PII.

Jackets 450-971

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All copies mailed must conform to the appropriate regulations in the U.S. Postal Service manuals for “Automation

Letter Marketing Mail".

NOTE: Unmailed copies may be returned at the customer’s expense, using a furnished shipping label to an address to

be provided.

ADDRESS REQUIREMENTS: Address placement, format, and fonts must be consistent with current U.S. Postal

Service (USPS) Address Quality Standards, and in accordance with appropriate USPS rules and regulations including

USPS Domestic Mail Manual (DMM) in effect at the time of mailing. The type font must be one of the USPS accepted

fonts.

MAIL PREPARATION: It is the contractor’s responsibility to keep up to date on all USPS requirements and current

DMM.

COMPLIANCE REPORTING: Contractor must notify the ordering agency on the same day that the product

ships/delivers via e-mail sent to matthew.sigurdson@va.gov ; tbacon@gpo.gov and compliance@gpo.gov.

The subject line of this message shall be "Distribution Notice for Jacket 450-971/REQ. 6-00158". The notice must

provide all applicable tracking numbers, shipping method and Title.

All expenses incidental to picking up and returning materials and furnishing samples must be borne by the contractor.

Also, refer to Articles 5 and 6, Supplemental Specifications, GPO Contract Terms, Publication 310.2, revised January

2018.

Contractor must be able to provide copies of all delivery, mailing, and shipping receipts upon agency request.

QUALITY ASSURANCE THROUGH ATTRIBUTES: The bidder agrees that any contract resulting from bidder’s offer

under these specifications shall be subject to the terms and conditions of GPO Pub. 310.1 “Quality AssuranceThrough

Attributes – Contract Terms” in effect on the date of issuance of the invitation for bid. GPO Pub 310.1 is available at

https://www.gpo.gov/docs/default-source/forms-and-standards-files-for-vendors/qatap-rev-09-19.pdf

LEVELS AND STANDARDS: The following levels and standards shall apply to these specifications:

Product Quality Levels:

(a) Printing (page related) Attributes – Level III

(b) Finishing (item related) Attributes – Level III

(a) Non-destructive Tests - General Inspection Level I.

(b) Destructive Tests

- Special Inspection Level S-2.

Specified Standards: The specified standards for the attributes requiring them shall be:

Attribute Specified

P-7 Type Quality and Uniformity

Specified Standard

Electronic Media

NOTE: Prior to award, contractor may be required to provide information related to specific equipment that will be used

for production.

OFFERS: Offers must include the cost of all materials and operations for the total quantity ordered in accordance with these

specifications. In addition, a price must be submitted for each additional 1,000 printed copies at the same time as the original

order. The price of the additional quantities must be based on a continuing run, exclusive of all basic or preliminary

charges (but will include shipping), and will NOT be a factor for determination of award.

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

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ChooseVA Postcard Campaign

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