RFP-2026-0227-CSD PUBLIC AWARENESS CAMPAIGN SERVICES Addendum 2

Location:	New Mexico
Posted:	Apr 7, 2026
Due:	Apr 21, 2026
Agency:	Santa Fe County
Type of Government:	State & Local
Category:	R - Professional, Administrative and Management Support Services
Publication URL:	To access bid details, please log in.

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Justin S. Greene

Commissioner, District 1

Lisa Cacari Stone

Commissioner, District 2

Camilla Bustamante

Commissioner, District 3

Adam Fulton Johnson

Commissioner, District 4

Hank Hughes

Commissioner, District 5

Gregory S. Shaffer

County Manager

April 7, 2026

SANTA FE COUNTY

RFP No. 2026-0227-CSD

Public Awareness Campaign Services

ADDENDUM NO. 2

Dear Offerors,

This addendum is issued to reflect the following changes, effective immediately. It shall be the

responsibility of interested Offerors to adhere to any changes or revisions to the RFP as identified

in this Addendum No. 2. This documentation shall become permanent and be made part of the

departmental files.

RFP Questions and Answers

Question No. 1: What is the anticipated total and/or annual budget for these services, and what has

been the historical budget for similar services?

Answer No. 1: The County does not have a specific budget for these services. This contract will be

used County-wide, with project scopes and costs determined and negotiated with the awarded vendor

on a project-by-project basis.

Question No. 2: Is there an estimated media placement budget separate from the agency’s

creative/service fees, or should Offerors include media costs within their proposed pricing?

Answer No. 2: Media placement costs, if applicable, should be included in the Offeror’s proposed

pricing. Specific project scopes and associated costs will be determined and negotiated with the

awarded vendor on a project-by-project basis.

102 Grant Avenue · P.O. Box 276 · Santa Fe, New Mexico 87504-0276 · 505-986-6200 · FAX:

505-995-2740 www.santafecountynm.gov

Question No. 3: Is there a current or previous contractor providing similar services? If so, is the

incumbent expected to submit a proposal?

Answer No. 3: There is a current contractor providing similar services. The County anticipates that

the incumbent may submit a proposal.

Question No. 4: Is this RFP being issued as a result of a contractual requirement, expiration, or a new

service need?

Answer No. 4: This RFP is being issued to establish a contract for ongoing Public Awareness

Campaign Services to support County-wide needs.

Question No. 5: Is there an anticipated flight length for this campaign (e.g., duration of campaigns)?

Additionally, is there a preferred launch timeframe or time(s) of year, and will this involve a single

campaign or multiple campaigns over the contract term?

Answer No. 5: The County has not established a specific campaign flight length or launch schedule.

Campaign timing, duration, and frequency will depend on the needs of each requesting department

and will be coordinated with the awarded vendor on a project-by-project basis.

Question No. 6: Please clarify the requirement for “two (2) primary countywide public awareness

campaigns” and “two (2) ancillary campaigns annually.” How are these expected to differ in scope

and deliverables?

Answer No. 6: The reference to two (2) primary countywide public awareness campaigns reflects

the County’s intent to implement broader, comprehensive outreach efforts addressing key priority

topics. The two (2) ancillary campaigns are intended to support and reinforce the primary campaigns

through more targeted or supplemental messaging. Specific scope, deliverables, and level of effort

will be further defined in coordination with the selected contractor.

Question No. 7: Is there an anticipated budget for this project? If not, can the County provide

historical budget ranges and identify any media channels or approaches that were considered effective

in prior campaigns?

Answer No. 7: A specific budget is not identified in the RFP. Offerors should propose a cost that is

reasonable and appropriate for the scope of services. Information regarding historical budgets and

prior campaign approaches is not provided in the RFP. Offerors are encouraged to leverage their

experience and expertise in developing recommended strategies and media approaches.

Question No. 8: Is there an anticipated campaign schedule, including preferred launch timing and

duration for one or multiple campaigns?

Answer No. 8: The RFP does not identify a specific campaign schedule, launch date, or duration.

Timing and flight length of campaigns will be determined in coordination with the selected contractor

based on project needs and priorities.

102 Grant Avenue · P.O. Box 276 · Santa Fe, New Mexico 87504-0276 · 505-986-6200 · FAX:

505-995-2740 www.santafecountynm.gov

Question No. 9: Please confirm whether the Cost Proposal is included in the evaluation scoring

criteria.

Answer No. 9: The evaluation criteria are outlined in the RFP. This procurement is qualifications-

based, and cost is not included as a scored criterion. Cost will be considered during contract

negotiations with the selected offeror.

Clarification No. 1: Scope of Services

The scope of services under this solicitation is intended to be countywide; however, specific

services, deliverables, and the level of effort may vary by department based on programmatic

needs.

The selected contractor must demonstrate the capacity and flexibility to support multiple

campaigns and varying levels of effort across departments.

Revised Proposal Submission Deadline

The proposal submission deadline has been revised to April 21, 2026, at 2:00 PM (MDT).

All proposals must be received by the County Purchasing Division on or before the date and

time specified above. All other terms and conditions of the RFP remain unchanged.

Addendum No. 2 is hereby incorporated into the original proposal documents, which will now be

referenced accordingly. This addendum, along with any subsequent addenda, will be considered an

integral part of any resulting contract documents and shall have the same effect as if originally issued.

All sections not modified by this addendum will remain as originally stated and in full force and

effect. Offerors are reminded to direct any questions or requests for clarification to Jack Love,

Procurement Specialist Senior at jalove@santafecountynm.gov.

102 Grant Avenue · P.O. Box 276 · Santa Fe, New Mexico 87504-0276 · 505-986-6200 · FAX:

505-995-2740 www.santafecountynm.gov

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

RFP-2026-0227-CSD PUBLIC AWARENESS CAMPAIGN SERVICES Addendum 2

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