RFP # 2872 - Youth E-Bike Safety Public Education Campaign

• Department: County Executive
• Category: Professional Services
• Project description:

  The County of Marin invites proposals from qualified contractors or organizations to develop printed and digital materials for a coordinated and comprehensive Youth E-Bike Safety Public Education Campaign throughout Marin County. The audience of the campaign will be 1) school-aged youth and 2) parents of school-aged youth. The campaign will aim to educate the public on the disproportionate safety risks e-bikes pose to young riders, and will specifically promote:

  ● Pedal-assist e-bikes for young riders (Class 1)

  ● Using local retailers for purchasing legal, age-appropriate e-bikes, and for regular maintenance to keep e-bikes in safe, working order

  ● Safe riding, including helmet usage, no tandem riding unless bike is built for passengers, and adherence to traffic laws

  The County seeks to foster a positive culture around e-bike usage that reinforces Marin’s commitment to sustainable transportation while simultaneously addressing the known injury and safety risk that e-bikes present to school-aged riders. The campaign’s messaging will be informed with input from the Special Committee on Youth E-Bike Safety, and the community – including middle and high school students.

• Issue date: Thursday, December 19, 2024
• Submission due by: Friday, January 31, 2025, 5:00 pm

See RFP # 2872 - Youth E-Bike Safety Public Education Campaign for full details.