Transportation Services for Biological Samples

Strengthening Infectious Disease Detection Systems (STRIDES) Visual Style Guide
This visual style guide is designed to help you produce consistent, effective and
appealing documents in both print and electronic form. Here you will find general
guidance on using the STRIDES wordmarks, color palette and graphic element.
Wordmark
Clear Space
1.5X 1.5X
1.5X
X HEIGHT = Height of the letter 'I'
1.5X
Note: To keep the visual integrity of the wordmark, surround it with a protective clear area.
PROHIBITED USAGE WORDMARK
DO NOT change the colors in any way. STACKED
DO NOT use the wordmark as copy text or in headlines.
DO NOT apply a drop shadow to the wordmark or tagline.
DO NOT add text or make any additions to the wordmark.
DO NOT stretch, condense or distort the wordmark in any way.
HORIZONTAL
U.S. FLAG LOGO AND VERTICAL
STRIDES WORDMARK PLACEMENT
HORIZONTAL
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Strengthening Infectious Disease Detection Systems (STRIDES) Visual Style Guide
Color Palette
Black Pearl Merlot Smalt
PANTONE(R) 289 C PANTONE(R) 7427 C PANTONE(R) 288 C
C 84 M 47 Y 0 K 75 C 0 M 82 Y 80 K 40 C 100 M 61 Y 0 K 55
R 10 G 34 B 64 R 152 G 27 B 30 R 0 G 45 B 116
#0A2240 #981B1E #002D74
Tarawera Alizarin Crimson Matisse
PANTONE(R) 2189 C PANTONE(R) 3546 C PANTONE(R) 7686 C
C 87 M 36 Y 0 K 70 C 0 M 91 Y 88 K 18 C 78 M 43 Y 0 K 42
R 10 G 49 B 77 R 208 G 19 B 25 R 32 G 84 B 147
#0A314D #D01319 #205493
Typography
TITLES, HEADERS, EB Gammond
AND CALL OUTS (Download here)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrtuvwxy
0123456789
SUBHEADERS Open Sans
AND BODY TEXT (Download here)
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
Disclaimer
FULL DISCLAIMER This study/report/audio/visual/other information/media product (specify) is made possible by the generous
support of the American people through the United States Department of State. The contents are the
responsibility of the STRIDES Activity and do not necessarily reflect the views of the Department of State or
the United States government. STRIDES is a global contract (7200AA24C000092) led by FHI 360 with core
partners Black & Veatch and PATH.
AUDIO/VISUAL This (publication, video or other information/media product (specify)) was made possible through support
DISCLAIMER provided by the U.S. government, under the terms of Contract No. 7200AA24C000092. The opinions
expressed herein are those of the author(s) and do not necessarily reflect the views of the U.S. government.
STRIDES is a global contract (7200AA24C000092) led by FHI 360 with core partners Black & Veatch and PATH.
SHORT CREDITS STRIDES is a global contract (7200AA24C00092) led by FHI 360 with core partners Black & Veatch and PATH.
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Strengthening Infectious Disease Detection Systems (STRIDES) Visual Style Guide
Graphic Element
SHAPES PATTERNS
ILLUSTRATIVE ICONS
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