Request for Proposals: Community Redevelopment Agency Master Plan for Downtown Projects

Community Redevelopment Agency Master Plan for
Downtown Projects
REQUEST FOR PROPOSALS
DELIVER RESPONSES TO:
City Manager's Office
Attn: Downtown Auburndale Master Plan
1 Bobby Green Plaza
Or
PO Box 186
Auburndale, FL 33823
DEADLINE: Friday, October 9, 2026, 2:00 pm
Contact
Amy Palmer, Deputy City Manager/CRA Manager
City of Auburndale
apalmer@auburndalefl.com
(863) 965-5506

The Auburndale Community Redevelopment Agency will receive sealed bids in the City
Manager's Office, Auburndale City Hall, 1 Bobby Green Plaza, Auburndale Florida up until Friday,
October 9, 2026, 2:00 pm for a Downtown Auburndale Master Plan. All bids must be submitted
in a sealed envelope plainly marked on the outside "Downtown Auburndale Master Plan".
Bid packages may be picked up Monday thru Friday 8:00 a.m. - 5:00 p.m. at Auburndale City Hall,
City Manager's Office, 1 Bobby Green Plaza, Auburndale Florida, or online at
www.auburndalefl.com.
It is the responsibility of the bidder to deliver their bid to Auburndale City Hall, City Manager's
Office, 1 Bobby Green Plaza, Auburndale, Florida on or before the specified date and time.
Bidders are required to submit the following fully executed documents:
a. Proposal
b. Certificate as to Corporation
c. Affidavit as to Non-collusion and Sworn Statement Pursuant to Section
287.133(3)(a) Florida Statutes on Public Entities Crimes.
The City reserves the right to reject any and all proposals, to waive informalities, to advertise and
to accept the proposal in the best interest of the city, not necessarily the lowest bid.
For more information, please do not hesitate to contact Amy Palmer, Deputy City Manager/CRA
Manager, 863-965-5506 or apalmer@auburndalefl.com.

Background:
Auburndale CRA's 5 year Capital Improvement Plan includes many projects that further the
redevelopment goals stated in the CRA Plan. These projects include recreational facilities and
streetscapes that are planned on City-owned properties. The proposed Master Plan scope of
work will assist the Community Redevelopment Agency determine park location and site layout
for each of the park developments identified in the CRA's 5-year plan.
Location of Properties:

Scope:
The Auburndale Community Redevelopment Agency is seeking the services of a consulting firm
to complete a Master Plan for the projects identified in the CRA's 5-year Capital Improvement
Plan.
PROPERTIES: Miss Auburndale Softball property (Bennett and Robinson), Polk Street property
(tennis courts), Howard Street Property
PROJECTS: Splash Pad, Skate Park, Dog Park, Pickleball Courts, Wiley Drive Streetscape
The intent of the study is to
1. Determine the feasibility and ideal location for each project, including park layout for
each of the properties owned by the Auburndale CRA and/or the City of Auburndale.
2. Determine a phasing schedule for each project.
3. Create color renderings of each site which should include a conceptual site layout.
4. Create a conceptual budget for each project.
5. Assist in drafting a RFQ for a CMAR for all Projects in the 5-year CIP.
Proposals should include a public participation element - one public open house for community
feedback, and one presentation to the Community Redevelopment Agency.
Submittal Requirements:
The Consultant's proposal shall include documentation demonstrating Consultant's prior
experience in completing market studies/economic analysis, as well as the experience of any
personnel proposed for this engagement.
The proposal should include a draft scope of work for the Master Plan, incorporating all of the
items listed in the RFP's Scope. The proposal should include anticipated timelines for completion
and the cost to complete the study.
The proposal should not exceed 15 pages. Cover pages, table of contents, and required forms do
not contribute to the 15 page count.
Provide 10 printed copies of the proposal.
Term of Service:
The anticipated contract start date is December 1, 2026 and will end on the date negotiated with
the successful consultant approved by the CRA Board.

Proposal Evaluation Criteria and Selection Process:
Proposals will be evaluated and ranked independently by City Staff using the following criteria:
* Fee Proposal and Delivery Schedule
* Previous experience completing Master Plans for Community Redevelopment Agencies
and Parks and Recreation agencies.
* Firm understanding of the Scope of Work and how it relates to Auburndale's downtown
redevelopment plan.
The review committee reserves the right to conduct oral interviews with short-listed firms.
The top ranked firms will be presented to the CRA Board for approval. The CRA Manager will
commence negotiations with the highest ranking firm. If the parties cannot reach an agreement,
the CRA reserves the right to enter negotiations with the next highest ranked firm.