RQ009-26 Design Management and Production Services (Request for Qualifications)

July 8,2026 REQUEST FOR QUALIFICATIONS
Design Management and Production Services
RQ009-26
The City of Lawrenceville is soliciting Statements of Qualifications from qualified marketing firms to provide Design
Management and Production Services on an annual contract in support of the Lawrenceville Office of Communications and
Marketing. Contracts will be for a one (1) year period with four (4) renewal options based on regular satisfactory performance
reviews.
The City intends to establish and maintain a Qualified Vendor Pool from which assignments may be made throughout the
contract term. This may include a primary full-service design partner and one or more firms providing on-call graphic design
and production support. Firms may be considered for one or both roles based on size (# of employees), qualifications, and
demonstrated expertise.
This Request for Qualifications (RFQ) is the first phase of a two-step procurement process. Only firms determined to be pre-
qualified through this RFQ will be invited to participate in a subsequent Request for Proposals (RFP) that will be graded by a
city designated scoring committee.
Qualifications must be returned in a sealed container marked on the outside with the Request for Qualifications (RQ) number
and Company Name. Proposals will be received until 2:00 P.M. local time on Thursday, August 6, 2026, at 70 S. Clayton Street,
Main Level, Room M46A Lawrenceville, Georgia 30046. Any proposal received after this date and time will not be accepted.
Submissions will be publicly opened and only names of submitting firms will be read at 2:00 P.M. Submissions are legal and
binding upon the bidder upon receipt. One (1) unbound original, two (2) bound copies, and one (1) PDF Electronic Copy should
be submitted.
Questions regarding this RFQ shall be submitted in writing to Kenneth Morris, Purchasing Director, at
purchasing@lawrencevillega.org no later than 3:00 PM on Thursday, July 23, 2026. Responses will be issued in writing as an
addendum.
The successful service provider(s) will be required to meet insurance requirements. The Insurance Company should be
authorized to do business in Georgia by the Georgia Insurance Department and must have an A.M. Best rating of A-5 or higher.
The written proposal documents supersede any verbal or written prior communications between the parties.
Evaluation criteria are outlined in the request for qualifications documents. The City of Lawrenceville reserves the right to
reject any or all proposals to waive technicalities and to make an award deemed in its best interest.
The City of Lawrenceville appreciates your interest in this opportunity.
Kenneth Morris
Purchasing Director

INTRODUCTION
The City of Lawrenceville is located in Northeast Georgia, less than an hour north of Atlanta. The city government
serves a rapidly growing population of nearly 30,000 and provides a host of local and state-funded services,
including public safety, utilities, and courts.
This solicitation is being conducted as a two-phase Qualifications-Based Selection process for professional services
for the purpose of establishing a Qualified Vendor Pool. Firms determined to be qualified may be invited to
participate in a subsequent Best Value Request for Proposals or negotiations as determined by the Purchasing
Director and designated scoring committee. The City will award contracts to multiple firms to support varying levels
of service and project complexity, which may include a primary full-service design partner and one or more firms
providing on-call graphic design and production support. The City may add or remove firms under established
procedures.
The purpose of this Request for Qualifications (RFQ) is to identify and pre-qualify firms with the experience, capacity,
and approach necessary to support the City's communications and marketing efforts. Firms may be considered for
multiple projects, assignments, and support tasks based on qualifications and demonstrated expertise.
CONTRACT STRUCTURE
This solicitation is administered pursuant to the City's Procurement Ordinance, Procurement Governance Manual,
and applicable Standard Operating Procedures. The City anticipates utilizing a combination of contract structures
to support ongoing communications and marketing needs, which may include a monthly retainer for certain
services, supplemented by project-based or task-based assignments as required. All work will be assigned and
managed by the Office of Communications and Marketing and may include both recurring services and project-
based deliverables.
For firms engaged on a retainer basis, previous contracts have typically ranged between 20 and 40 hours per month,
depending on workload and project needs. The City reserves the right to adjust workload, assign projects as needed,
and is not obligated to guarantee a minimum number of hours or projects.
The City reserves the right to establish a pool of pre-qualified firms as a result of this solicitation to support different
categories of work or varying levels of complexity.
The City anticipates utilizing a combination of firms, which may include a full-service design partner to support
strategic and high-visibility initiatives, as well as one or more firms to provide on-call graphic design and production
support. Work assignments will be determined based on the role of the selected firm and the specific needs of each
project. Not all selected firms will be engaged under the same contract structure.
Selected firms may be engaged in different capacities depending on their role, and the scope and expectations of
services may vary accordingly. Specific contract terms, including pricing and compensation structure, will be
established in a subsequent phase or through negotiation with selected firms.
SCOPE OF SERVICES
All services under this contract shall be directed and coordinated through the City's Office of Communications and
Marketing. The selected firm shall not initiate or perform work directly for individual departments without
coordination and approval from the Office of Communications and Marketing.
The City intends to establish and maintain a Qualified Vendor Pool from which assignments may be made
throughout the contract term.. Proposers shall clearly identify the service categories and types of work for which
they are best suited. Work may be assigned across firms based on the nature, complexity, and priority of each
project. The city may add or remove firms under established procedures.
The following represents the general categories of services for which the City is seeking qualified firms. Specific
tasks and deliverables will be assigned on an as-needed basis and may vary depending on project priorities.
Services will exclude event marketing materials but will encompass a range of tourism and City marketing
services, including, but not limited to, the following:

1. Creative and Production Services
(This category includes ongoing graphic design and production support.)
* Literature development and design as needs are identified
* Design and production of print materials, including coordination of printing and fulfillment
* Logo design and brand asset development
* Online design services, including web graphics, microsites, and related digital assets
* Design updates and refinement of existing materials
* Point of purchase and point of sale item design, including promotional products
* Copywriting and content development for marketing materials and websites
* Selection and thoughtful application of photography from City-provided assets, with careful
consideration of composition, context, and overall visual impact
2. Strategic and Campaign Support
(This category requires a higher level of strategic planning, campaign development, and coordination.)
* Collaboration with the Office of Communications and Marketing on advertising strategy and
campaign development
* Management of advertising schedules and associated creative execution
* Management of programmatic digital campaigns with defined audiences and performance goals
* Collaboration on high-visibility and complex City initiatives, including but not limited to parking,
sanitation services, and infrastructure projects
3. Special Projects and Departmental Support
(Work in this category is assigned based on subject matter expertise or project-specific needs.)
* Collaboration with City departments on specialized projects, coordinated through the Office of
Communications and Marketing
* Design and production of City-branded materials for use across multiple departments
* Project management of major annual print and design projects
4. General Services
* Other related marketing, design, and communications services as directed and coordinated
through the Office of Communications and Marketing in support of City initiatives
* Design and production support for recurring City publications and reports, including but not limited
to the Annual Budget Report
The items listed above are representative of the services currently supported by the Office of Communications
and Marketing. As the City has grown, so has the need for marketing and communications materials supporting
tourism, advertising, and customer-facing initiatives across utilities, elections, facilities, planning and zoning, code
enforcement, and other City operations. Additional needs may arise across multiple departments for the design
and production of City-branded materials. All such work will be coordinated through the Office of
Communications and Marketing.
Previous contracts have included a combination of graphic design, marketing and strategy, and copywriting
services, with varying levels of effort depending on project needs. The City places a strong emphasis on high-
quality graphic design as a core component of this contract.
METHOD OF ASSIGNMENT
All work will be assigned through and managed by the Office of Communications and Marketing.
The City will assign projects at its discretion based on the specific needs of each project and what is considered
Best Value to the City based on Article IX - Purchasing Ordinance determinations. Factors may include, but are not
limited to, firm expertise, capacity, responsiveness, demonstrated performance, continuity, and the complexity or
visibility of the work.

The City will maintain a Qualified Vendor Pool from which assignments may be made throughout the contract
term. No minimum volume of work is guaranteed to any firm.
The City reserves the right to adjust assignments as needed to best support City priorities.
SUBMISSION REQUIREMENTS
Firms interested in providing services shall submit a Statement of Qualifications that includes the following:
a) Qualifications Cover Page (Attached)
b) Firm Qualifications
A brief overview of the firm's history, overall staff size, relevant strengths, qualifications, and experience. The
summary should describe the services the firm is able to provide.
c) References
Three - Five references from governmental, commercial, or institutional projects completed in the past four
years. Include the name, title, address, phone number, and email address of a contact for each project.
d) Relevant Project Experience
A brief description, with examples of work, of four recent projects completed for organizations. Include
information regarding the size, type, and scope of each project. Digital links are encouraged.
e) Team and Capacity
Identify key personnel who will be assigned to this contract, including roles, relevant experience, and availability.
Resumes may be attached to your proposal.
f) Approach and Understanding of Services
Provide a brief description of the firm's approach to managing ongoing communications and marketing work in a
municipal environment, including coordination, responsiveness, and project management. Firms should
demonstrate their ability to support the type of work associated with their proposed service category.
g) Service Category Identification
Proposers shall indicate the service categories for which they are seeking consideration and describe their
capacity to support those services. Proposers shall clearly identify whether they are seeking consideration as a
full-service design partner, on-call design support, or both, and shall describe their experience, team structure,
and capacity specific to each role.
h) Statement of Interest
Provide a brief statement describing the firm's interest in this engagement and how the firm would add value to
the City.
From issuance through final award or cancellation, all communications regarding this solicitation shall be
directed exclusively to the Purchasing Director or designated procurement contact. Unauthorized
communications may result in disqualification.

EVALUATION CRITERIA
The City will evaluate firms based on overall qualifications as well as expertise within specific service categories.
Evaluation will consider each proposer's alignment with the service category or role for which they are seeking
consideration. Statements of Qualifications will be evaluated based on the following:
1. Firm Experience and Qualifications - 30 points
2. Portfolio and Relevant Project Experience - 25 points
3. Team and Capacity - 20 points
4. Approach and Understanding of Services - 15 points
5. Alignment with City Needs and Service Category Fit - 10 points
Total - 100 points
SELECTION PROCESS
The City will evaluate Statements of Qualifications based on the criteria outlined above. The City intends to invite
firms to the RFP phase based on demonstrated alignment with one or more service categories. The City may
request additional information, conduct reference checks, and invite one or more firms to participate in
interviews or discussions.
Following evaluation, the City may identify one or more firms as pre-qualified. Only firms determined to be pre-
qualified through this RFQ will be invited to participate in a subsequent Request for Proposals (RFP).
The City intends to establish and maintain a Qualified Vendor Pool from which assignments may be made
throughout the contract term
Inclusion in the pre-qualified pool does not guarantee a contract award. City of Lawrenceville retains rights to reject
any proposal that is not pursuant of Best Value to the City, waive informalities, request clarifications, request BAFO
(if applicable), negotiate terms, award to multiple firms (as stated in RFQ), make partial awards, cancel solicitation,
reissue solicitation, establish vendor pool, make no award.No City employee other than an authorized official may
bind the City. Work performed without an executed contract or authorized purchase order is at the vendor's risk.
SUBMISSION INSTRUCTIONS
Statements of Qualifications must be submitted electronically to [INSERT EMAIL OR PORTAL] no later than [DATE
AND TIME]. Submissions shall be provided in PDF format.
Late submissions will not be accepted. The City is not responsible for technical issues or delivery failures.

QUALIFICATIONS SUBMISSION COVER PAGE
The City requires that all who enter into a contract for the physical performance of services with the City must
satisfy O.C.G.A. 13-10-91 and Rule 300-10-1-.02, in all manner, and such are conditions of the contract.
In compliance with the attached specifications, the undersigned offers and agrees, if this proposal accepted by the
City Council within one hundred twenty (120) days of the date of proposal opening, to furnish any or all of the
items upon which prices are quoted, at the price set opposite each item, delivered to the designated point(s)
within the time specified in the Rate Schedule.
Legal Business Name _________________________________________________________
Federal Tax ID _____________________________________________
Address __________________________________________________
Representative Signature_____________________ Printed Name _________________
Telephone Number _________________________ Fax Number ________________
E-mail address _______________________________________________
* Number of Employees: _______
* Years in Business: _______
Briefly describe your firm's experience providing marketing, graphic design, communications, advertising, or
related services. (Attach with other Submission Documents and Example Portfolio if additional Space is needed)
Indicate the service category(ies) for which your firm seeks consideration (check all that apply):
Full-Service Design Partner

On-Call Graphic Design Support

Strategic Marketing & Campaign Support

Print Production & Publication Design

Copywriting & Content Development

Other (Describe):_________________________________________

Certification
I certify that the information provided is true and accurate.
Authorized Representative: _________________________
Title: ___________________________________________
Signature: _______________________________________
Date: ___________________________________________

RP009-26, Design Management and Production Services
Contractor Affidavit under O.C.G.A. 13-10-91(b)(l)
The undersigned contractor ("Contractor") executes this Affidavit to comply with O.C.G.A 13-10-91 related
to any contract to which Contractor is a party that is subject to O.C.G.A. 13-10-91 and hereby verifies its
compliance with O.C.G.A. 13-10-91, attesting as follows:
a) The Contractor has registered with, is authorized to use and uses the federal work authorization program
commonly known as E-Verify, or any subsequent replacement program;
b) The Contractor will continue to use the federal work authorization program throughout the contract
period, including any renewal or extension thereof;
c) The Contractor will notify the public employer in the event the Contractor ceases to utilize the federal
work authorization program during the contract period, including renewals or extensions thereof;
d) The Contractor understands that ceasing to utilize the federal work authorization program constitutes a
material breach of Contract;
e) The Contractor will contract for the performance of services in satisfaction of such contract only with
subcontractors who present an affidavit to the Contractor with the information required by O.C.G.A.
13-10-91(a), (b), and (c);
f) The Contractor acknowledges and agrees that this Affidavit shall be incorporated into any contract(s)
subject to
the provisions of O.C.G.A. 13-10- 91 for the project listed below to which Contractor is a party after
the date hereof without further action or consent by Contractor; and
g) Contractor acknowledges its responsibility to submit copies of any affidavits, drivers' licenses, and
identification cards required pursuant to O.C.G.A. 13-10-91 to the public employer within five
business days of receipt.
_____________________________________________ ________________________________
Federal Work Authorization User Identification Number Date of Authorization
_____________________________________________ _________________________________
Name of Contractor Name of Public Employer
_____________________________________________
Street Address
_____________________________________________
City/State/Zip Code
Executed on _________, _____, 20_____ in _______________ (city), __________ (state).
___________________________________________
Signature of Authorized Officer or Agent
___________________________________________
Printed Name and Title of Authorized Officer or Agent
SUBSCRIBED AND SWORN BEFORE ME
ON THIS THE _______ DAY OF _____________, 20______. NOTARY PUBLIC
My Commission Expires: ____________________
REV. 5.18.2015

RP009-26
Certification of Non-Collusion in Proposal Preparation
Termination for Cause: The City may terminate this agreement for cause upon ten (10) days
prior written notice to the consultant's default in the performance of any term of this agreement.
Such termination shall be without prejudice to any of the City's rights or remedies by law.
Termination for Convenience: The City may terminate this agreement for its convenience at
any time upon thirty (30) days written notice to the consultant. In the event of the City's
termination of this agreement for convenience, the consultant will be paid for those
services actually performed. Partially completed performance of the agreement will be
compensated based upon a signed statement of completion to be submitted by the consultant,
which shall itemize each element of performance.
Certification of Non-Collusion in Proposal Preparation
Signature Date
The City requires that all who enter into a contract for the physical performance of services with
the City must satisfy O.C.G.A. 13-10-91 and Rule 300-10-1-.02, in all manner, and such are
conditions of the contract.
In compliance with the attached specifications, the undersigned offers and agrees, if this bid is
accepted by the City Council within ninety (90) days of the date of proposal opening, to furnish
any or all of the items upon which prices are quoted, at the price set opposite each item, delivered
to the designated point(s) within the time specified in the Bid Schedule.
Legal Business Name
Federal Tax ID
Address
Representative Signature
Printed Name
Telephone Number
E-mail address

PROFESSIONAL SERVICES INSURANCE REQUIREMENTS
(For projects less than $5,000,000)
1. Statutory Workers' Compensation Insurance
(a) Employers Liability:
Bodily Injury by Accident - $100,000 each accident
Bodily Injury by Disease - $500,000 policy limit
Bodily Injury by Disease - $100,000 each employee
2. Commercial General Liability Insurance
(a) $1,000,000 limit of liability per occurrence for bodily injury and property damage
(b) The following additional coverage must apply:
1986 (or later) ISO Commercial General Liability Form
Dedicated Limits per Project Site or Location (CG 25 03 or CG 25 04)
Additional Insured Endorsement (Form B CG 20 10 with a modification for completed
operations or a separate endorsement covering Completed Operations)
Blanket Contractual Liability
Broad Form Property Damage
Severability of Interest
Underground, explosion, and collapse coverage
Personal Injury (deleting both contractual and employee exclusions)
Incidental Medical Malpractice
Hostile Fire Pollution Wording
3. Auto Liability Insurance
(a) $500,000 limit of liability per occurrence for bodily injury and property damage
(b) Comprehensive form covering all owned, nonowned, leased, hired, and borrowed vehicles
(c) Additional Insured Endorsement
(d) Contractual Liability
4. Professional Liability Insurance - $1,000,000 (project specific for the City project) limit of
liability per claim/aggregate or a limit of $1,000,000 per occurrence and $2,000,000 aggregate.
Insurance company must be authorized to do business in the State of Georgia.
Dedicated Limits per Project Site or Location (CG 25 03 or CG 25 04 or some other form)
5. City of Lawrenceville should be shown as an additional insured on General Liability and Auto Liability policies.
6. The cancellation should provide 10 days notice for nonpayment and 30 days notice of cancellation.
7. Certificate Holder should read:
City of Lawrenceville
70 S. Clayton St.
PO Box 2200
Lawrenceville, Georgia 30046
8. Insurance Company, except Worker' Compensation carrier, must have an A.M. Best Rating of A-5 or higher.
Certain Workers' Comp funds may be acceptable by the approval of the Insurance Unit. European markets
including those based in London and domestic surplus lines markets that operate on a non-admitted basis
are exempt from this requirement provided that the contractor's broker/agent can provide financial data to
establish that a market is equal to or exceeds the financial strengths associated with the A.M. Best's rating
of A-5 or better.
9. Insurance Company should be licensed to do business by the Georgia Department of Insurance.
*See above note regarding Professional Liability
10. Certificates of Insurance, and any subsequent renewals, must reference specific bid/contract by project
name and project/bid number.

11. The Contractor shall agree to provide complete certified copies of current insurance policy (ies) or a certified
letter from the insurance company (ies) if requested by the City to verify the compliance with these insurance
requirements.
12. All insurance coverages required to be provided by the Contractor will be primary over any insurance
program carried by the City.
13. Contractor shall incorporate a copy of the insurance requirements as herein provided in each and every
subcontract with each and every Subcontractor in any tier, and shall require each and every Subcontractor
of any tier to comply with all such requirements. Contractor agrees that if for any reason Subcontractor fails
to procure and maintain insurance as required, all such required Insurance shall be procured and
maintained by Contractor at Contractor's expense.
14. No Contractor or Subcontractor shall commence any work of any kind under this Contract until all insurance
requirements contained in this Contract have been complied with and until evidence of such compliance
satisfactory to the City as to form and content has been filed with the City. The Acord Certificate of
Insurance or a preapproved substitute is the required form in all cases where reference is made to a
Certificate of Insurance or an approved substitute.
15. The Contractor shall agree to waive all rights of subrogation against the City of Lawrenceville, the Mayor,
City Council members, its officers, officials, employees, and volunteers from losses arising from work
performed by the contractor for the City.
16. Special Form Contractors' Equipment and Contents Insurance covering owned, used, and leased
equipment, tools, supplies, and contents required to perform the services called for in the Contract. The
coverage must be on a replacement cost basis. The City will be included as a Loss Payee in this coverage
for City owned equipment, tools, supplies, and contents.
17. The Contractor shall make available to the City, through its records or records of their insurer, information
regarding a specific claim related to any City project. Any loss run information available from the contractor
or their insurer relating to a City project will be made available to the City upon their request.
18. Compliance by the Contractor and all subcontractors with the foregoing requirements as to carrying
insurance shall not relieve the Contractor and all Subcontractors of their liability provisions of the Contract.
19. The Contractor and all Subcontractors are to comply with the Occupational Safety and Health Act of 1970,
Public Law 91-956, and any other laws that may apply to this Contract.
20. The Contractor shall at a minimum apply risk management practices accepted by the contractors' industry.
Rev. 05/15