Provide First Time Rider Campaign Services

Location:	Alaska
Posted:	Aug 12, 2026
Due:	Sep 10, 2026
Agency:	City of Anchorage
Type of Government:	State & Local
Category:	Q - Medical Services R - Professional, Administrative and Management Support Services
Solicitation No:	2026P046
Publication URL:	To access bid details, please log in.

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Mayor Suzanne LaFrance

Municipality of Anchorage

-- Purchasing Department --

August 11, 2026

REQUEST FOR PROPOSAL

RFP 2026P046

Public Transportation Department

Provide First Time Rider Campaign Services

The Municipality of Anchorage is an equal opportunity employer.

Enclosed is pertinent information for use in preparing your proposal.

Pre-Proposal Conference:

Site Visit:

Questions Due:

Proposals Due:

N/A

12PM Local Time, August 20, 2026

12PM Local Time, September 10, 2026

Electronic Submission through BidExpress at Bid Express :: Municipality of Anchorage or

submission through Sealed Envelope with ONE SIGNED ORIGINAL, single sided, unbound, of your

proposal and, a flash-drive containing a PDF copy of the complete proposal, including

attachments must also be provided.

If applicable, the phone number to call into the Pre-Bid Conferences is 907-343-6089.

Conference lines are opened 5 minutes prior to the Pre-Bid Conference times. To attend

meetings in person, you may do so at 632 W. 6th Avenue, Suite 520, Anchorage, AK 99501. FOR

AUXILIARY AIDS, SERVICES, OR SPECIAL MODIFICATIONS TO PARTICIPATE PLEASE CONTACT THE

PURCHASING DEPARTMENT TO REQUEST REASONABLE ACCOMMODATIONS AT 907-343-4590;

OR wwpur@muni.org

For further information contact Purchasing at (907) 343-4590 or email wwpur@muni.org. All

correspondence should include the RFP number and title.

The Municipality of Anchorage reserves the right to reject any and all proposals and to waive

any informalities in procedures.

Sincerely,

Kim Ovsepyan

Deputy Purchasing Officer

632 West 6th Ave., Suite 520 | Mail: P.O. Box 196650 | Anchorage, Alaska 99519-6650 | www.muni.org | Phone: 907-343-4590

2026P046

Public Transportation

Provide First Time Rider Campaign Services

The Municipality of Anchorage Purchasing Department is pleased to announce that

we have begun using the Bid Express® service at www.bidexpress.com.

Electronic bid submission:

• allows for digitally-signed bids

• eliminates costs for delivery of bid packages

• provides error checking and alerts to omissions before submission

• easily accommodates last-minute changes and price cuts

• automates email notifications to alert vendors of solicitation postings and

solicitation changes

If you are not a current user, please register for a free vendor account to reference the

Municipality of Anchorage’s upcoming advertisements.

For more information about the service, please refer to the Bid Express service’s

Knowledge Center here to get started.

For technical assistance, please call the service’s Customer Success team at 888-352-

2439, available Monday - Friday from 7:00 am – 8:00 pm (EST). You can also email

them at bidexpress.support@infotechinc.com.

Additional information and notices of solicitation opportunities will be posted on the

Purchasing webpage at Muni.org.

RFP 2026P046

Provide First Time Rider Campaign Services

Page 1 of 13

1.0 GENERAL INFORMATION

1.1 Purpose

The Municipality of Anchorage Public Transportation Department (PTD) is soliciting

proposals to select a Contractor to create an educational campaign that draws on

the best practices, human-centered design, and behavioral science to actively

support end users’ understanding of, and confidence in using, People Mover for the

first time, form new commuting habits, and help build long-term bus riders in

Anchorage.

The Not to Exceed amount is expected to be $250,000.

1.2 Background

The PTD provides three transportation services to the community: People Mover

(fixed route), AnchorRIDES (paratransit), and RideShare (vanpool). The People

Mover service area extends from Huffman Business Park in south Anchorage to the

Eagle River Transit Center in Eagle River. This campaign will focus on People Mover.

After extensive public involvement, People Mover launched a new bus system in

October 2017 that has more frequent service, longer hours of operation, and better

transfer opportunities throughout the network. The system was redesigned to make

it easier to catch a bus in the city’s most populated areas and along major arterials.

The vast majority of the service provided is in the Anchorage bowl north of Tudor

Road. One commuter route serves Eagle River. As a result of the restructured

system, ridership has increased.

The People Mover system provided more than 3.1 million passenger trips in 2025.

The PTD has a Marketing division that markets People Mover service, provides

information to the public, manages social media content, implements small rider-

focused campaigns, and places advertising with various media outlets. These efforts

are essential to the continued success of the 2017 system redesign and this

educational campaign will be in addition to, or compliment, those efforts.

The PTD is responsible for marketing the public transportation services provided by

the Department. The goal of this educational campaign will be to build long-term

ridership by educating the public on the People Mover bus system, fare options,

payment/bus tracking apps, and best riding practices to highlight the benefits of bus

service, eliminate intimidation barriers, and increase confidence and a sense of

safety in using public transit in Anchorage.

RFP 2026P046

Provide First Time Rider Campaign Services

Page 2 of 13

1.3 Questions

Any questions regarding this Request for Proposal are to be submitted in writing in

writing via: wwpur@muni.org

For ease of identification please identify the RFP number in the subject line of any

correspondence.

Purchasing Office hours of operation are: 8:00 a.m. to 5:00 p.m. local time Monday

through Friday, excluding Municipal holidays. All questions must be received prior

to the deadline indicated on the RFP cover letter.

1.4 Preparation Costs

The Municipality will not be responsible for proposal preparation costs, nor for costs

including attorney fees associated with any (administrative, judicial, or otherwise)

challenge to the determination of the highest ranked Proposer and/or award of

contract and/or rejection of proposal. By submitting a proposal each Proposer agrees

to be bound in this respect and waives all claims to such costs and fees.

2.0 RULES GOVERNING COMPETITION

2.1 Examination of Proposals

Proposers should carefully examine the entire RFP and any addenda thereto, and

all related materials and data referenced in the RFP. Proposers should become fully

aware of the nature of the work and the conditions likely to be encountered in

performing the work.

2.2 Proposal Acceptance Period

Award of this proposal is anticipated to be announced within 90 calendar days,

although all offers must be complete and irrevocable for 60 calendar days following

the submission date.

2.2 Confidentiality

The content of all proposals will be kept confidential until the selection of the

Contractor is publicly announced. At that time the selected proposal is open for

review. After the award of the Contract, all proposals will then become public

information.

RFP 2026P046

Provide First Time Rider Campaign Services

Page 3 of 13

2.3 Proposal Format

Proposals are to be prepared in such a way as to provide a straightforward, concise

delineation of the Proposer's capabilities to satisfy the requirements of this RFP.

Emphasis should be concentrated on

1) conformance to the RFP instructions.

2) responsiveness to the RFP requirements.

3) completeness and clarity of content.

2.4 Signature Requirements

All proposals must be signed (electronically through BidExpress or manually/

DocuSign) by an officer or other agent of a corporate vendor if authorized to sign

contracts on its behalf; a member of a partnership; the owner of a privately-owned

vendor; or other agent if properly authorized by a power of attorney or equivalent

document. Signature on the “Letter of Transmittal” (See Para 4.3) will meet this

requirement.

Failure to sign the Proposal is grounds for rejection. The name and title of the

individual(s) signing the proposal must be clearly shown immediately below the

signature.

2.5 Proposal Submission Requirements

2.5.1 Electronic Submission through BidExpress

2.5.1.1 Bid Express :: Municipality of Anchorage

(OR)

2.5.2 Submission through Sealed envelope

2.5.2.1 ONE ORIGINAL, single sided unbound of the proposal

must be received by the Municipality prior to the date and time

specified in the cover letter.

2.5.2.2 IN ADDITION to the copies required by paragraph 2.6.2.1

above, provide a flash drive containing a PDF copy of the

complete proposal, including attachments.

2.5.2.3 All copies of the proposals shall be submitted in a single

sealed cover which shall be plainly marked as a Request for

Proposal Response with the Number and Title prominently

displayed on the outside of the package.

2.5.2.4 Proposals must be delivered or mailed to:

RFP 2026P046

Provide First Time Rider Campaign Services

Page 4 of 13

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

Provide First Time Rider Campaign Services

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See also