Golf Course Marketing Plan RFP

NOTICE OF REQUEST FOR PROPOSALS

Golf Course Marketing Plan RFP

2026-RFP-006

The City of Kingman, Arizona ("City) is soliciting proposals from qualified firms for golf marketing consultant to provide the following services, as the City considers operational and financial strategies to increase rounds and exposure as well as determining the effectiveness of the marketing management company for its golf facility:

1.        Review past marketing performance measures and evaluate future viability and profitability of the golf facility.
2.        Conduct a comprehensive evaluation of the golf facilities marketing plan and develop recommendations for operational strategies, financial opportunities and whether the golf
facility is maximizing marketing strategies and financial opportunities.
3.        Provide an overview of current national, regional and local golf trends. Provide an in-depth analysis on the local market identifying the golf facilities strengths, weaknesses,
opportunities and threats, and provide recommended changes to enhance its marketing strategies.
4.        Recommend and provide strategies and objectives for the golf facility that have achieved proven success at other similar municipal golf course facilities.
5.        Provide an overview of the Food and Beverage operations and opportunities to increase revenues, profit, and customer satisfaction through marketing strategies.
6.        Provide a listing of marketing avenues necessary to maintain or increase rounds and exposure as well as identify new marketing strategies that may enhance revenue.
7.        Establish a process to obtain customer feedback.
8.        Provide a thorough written report to the City of Kingman on the completed analysis.

The City has developed the following information in an effort to identify the Golf marketing consultant’s responsibilities. with a contract term of one (1) year . Pr oposals are due by 4:00 pm , Arizona time, on Tuesday, May 5, 2026 . The City may reject any proposal not in compliance with all of the prescribed solicitation procedures and requirements contained herein. The City also reserves the right to reject any proposal when cancellation is in the best interest of the City.

Qualified firms must have the ability to The City is seeking consulting services in order to evaluate the current financial and operational marketing practices at the Cerbat Cliffs golf facility as compared to the golf industry’s best management practices in operating an “open to the public” municipal golf course. The consultant will work with the community government, the Golf Leadership Team, and the City to provide the basic facts and data necessary to generate a report that addresses future marketing investment recommendations, reviews current operational data with specific recommendations for marketing changes to meet industry best practices for municipal golf courses, enhance the service level and that assesses the effectiveness of the future marketing programs.

The Request for Proposal (RFP) may be obtained by visiting the City of Kingman's website: https://procurement.opengov.com/portal/cityofkingman .

Proposers wishing to submit questions regarding this RFP must do so by 4:00 pm , Arizona time, on Friday, April 17, 2026 . Questions must be submitted through the procurement portal.

Proposals must be submitted through the OpenGov procurement portal.

Proposals must be submitted by 4:00 pm on Tuesday, May 5, 2026 . The City may reject any proposal not in compliance with all of the prescribed solicitation procedures and requirements contained herein. The City also reserves the right to reject any proposal when cancellation is in the best interest of the City.

Proposers wishing to submit responses should register for a free OpenGov account at: https://procurement.opengov.com/signup . To receive notification of future solicitations, please subscribe to the City of Kingman OpenGov solicitations by clicking here: https://procurement.opengov.com/portal/cityofkingman?status=all . For detailed instructions on how to register and subscribe, you can also visit the City of Kingman's website at: https://www.cityofkingman.gov/government/advanced-components/list-detail-pages/rfp-posts-list.

Mailed, faxed, hand-delivered, and e-mailed proposals will not be accepted. Mailed proposals will be disposed of, unopened, and will not be returned to the Proposer.

Mike Meersman

The City of Kingman is a municipal governmental entity providing a full range of utility services, including water, wastewater, and solid waste. The City of Kingman also provides police and fire protection services, planning and zoning, building and life safety, tourism, economic development, municipal court, public transit, airport, recreation, golf, parks, pools, street maintenance, and various administrative support services.

Kingman, Arizona is a top tourist destination with the largest industrial park in Northern Arizona. This makes us a location of choice for companies moving to the state. With 34 million people within a day’s drive time, Kingman’s strategic location makes it easy to connect with customers and suppliers. Kingman’s central location offers significant advantages for transportation, distribution and logistics companies seeking a central location between the California markets and the rest of the Southwest.

The City of Kingman operates under a Council-Manager form of government, led by an elected seven-member Council. The Council consists of the Mayor, Vice Mayor, and five Councilors. The Mayor and Council are elected by a city-wide election. The Council appoints the City Manager, who is the Chief Administrative Officer of the City. The Council meets on the 1st and 3rd Tuesdays of each month. The City Council holds the authority to award contracts for formal purchases of $50,000 or greater. Detailed information on the City and its finances can be found in the City's Annual Comprehensive Financial Report on the City's website at www.cityofkingman.gov.