RFI#1:Marketing Support Functions

Location:	Federal
Posted:	Jul 11, 2025
Due:	Jul 18, 2025
Agency:	DEPT OF DEFENSE
Type of Government:	Federal
Category:	R - Professional, Administrative and Management Support Services Z - Maintenance, Repair or Alteration of Real Property
Solicitation No:	AETCMA25RFI001
Publication URL:	To access bid details, please log in.

Active

Contract Opportunity

Notice ID

AETCMA25RFI001

Related Notice

Department/Ind. Agency

DEPT OF DEFENSE

Sub-tier

DEPT OF THE AIR FORCE

Major Command

AIR EDUCATION AND TRAINING COMMAND

Office

FA3002 338 ESS CC

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General Information View Changes

Contract Opportunity Type: Sources Sought (Updated)
Updated Published Date: Jul 11, 2025 04:22 pm CDT
Original Published Date: Jun 20, 2025 03:35 pm CDT
Updated Response Date: Jul 18, 2025 11:00 am CDT
Original Response Date: Jul 11, 2025 06:00 pm CDT
Inactive Policy: Manual
Updated Inactive Date: Jul 11, 2026
Original Inactive Date: Jun 20, 2026
Initiative:
- None

Classification

Original Set Aside:
Product Service Code:
NAICS Code:
- 541810 - Advertising Agencies
Place of Performance:

Description View Changes

AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.

Attachments/Links

Contact Information View Changes

Contracting Office Address

CP 210-652-7069 2021 FIRST STREET WEST BLDG 853
JBSA RANDOLPH , TX 78150-4300
USA

Primary Point of Contact

Joseph Sitterly
joseph.sitterly.2@us.af.mil
Phone Number 385-679-0820

Secondary Point of Contact

Sasha Stewart
sasha.stewart@us.af.mil
Phone Number 2106527875

History

Jul 11, 2025 04:22 pm CDTSources Sought (Updated)
Jun 20, 2025 03:35 pm CDT Sources Sought (Original)

RFI#1:Marketing Support Functions

Related Document

See also