RFI#1:Marketing Support Functions

Location: Federal
Posted: Jul 11, 2025
Due: Jul 18, 2025
Agency: DEPT OF DEFENSE
Type of Government: Federal
Category:
  • R - Professional, Administrative and Management Support Services
  • Z - Maintenance, Repair or Alteration of Real Property
Solicitation No: AETCMA25RFI001
Publication URL: To access bid details, please log in.
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RFI#1:Marketing Support Functions
Active
Contract Opportunity
Notice ID
AETCMA25RFI001
Related Notice
Department/Ind. Agency
DEPT OF DEFENSE
Sub-tier
DEPT OF THE AIR FORCE
Major Command
AIR EDUCATION AND TRAINING COMMAND
Office
FA3002 338 ESS CC
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General Information View Changes
  • Contract Opportunity Type: Sources Sought (Updated)
  • Updated Published Date: Jul 11, 2025 04:22 pm CDT
  • Original Published Date: Jun 20, 2025 03:35 pm CDT
  • Updated Response Date: Jul 18, 2025 11:00 am CDT
  • Original Response Date: Jul 11, 2025 06:00 pm CDT
  • Inactive Policy: Manual
  • Updated Inactive Date: Jul 11, 2026
  • Original Inactive Date: Jun 20, 2026
  • Initiative:
    • None
Classification
  • Original Set Aside:
  • Product Service Code:
  • NAICS Code:
    • 541810 - Advertising Agencies
  • Place of Performance:
Description View Changes
AETCMA25RFI001 Posting - 20 June 25 The Air Education and Training Command (AETC) is seeking information from qualified advertising agencies to provide full-service support for DAF recruiting efforts. This includes campaign strategy, creative development, media planning/buying, data-driven optimization, AI-driven personalization, and integration with AETC systems, ensuring compliance with DoD regulations and accessibility standards. Amendment 1 to RFI AETCMA25RFI001, concerning Marketing Support Functions for AETC Recruiting, provides answers to initial questions (see attached Responses to Questions Received - Round 1), extends the submission deadline to 10:00 AM CST, 18 July 2025, and includes key changes such as the addition of a Rough Order of Magnitude (ROM) RFI question and revised Point of Contact (POC) information directing all questions and responses to a single workflow; vendors can resubmit updated responses, and this notice is for informational purposes only and does not obligate the Government to award a contract.
Attachments/Links
Contact Information View Changes
Contracting Office Address
  • CP 210-652-7069 2021 FIRST STREET WEST BLDG 853
  • JBSA RANDOLPH , TX 78150-4300
  • USA
Primary Point of Contact
Secondary Point of Contact
History

Related Document

Jun 20, 2025[Sources Sought (Original)] RFI#1: Advertising Agency Services for Air Education and Training Command Recruiting
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