Makahiki o Ke Ala Hele

STATE OF HAWAII | KA MOKUAINA O HAWAII
DEPARTMENT OF LAND AND NATURAL RESOURCES
KA 'OIHANA KUMUWAIWAI AINA
P.O. BOX 621
HONOLULU, HAWAII 96813
September 15, 2026
Department of Land and Natural Resources
RFP No. 2026.2
The Department request for proposal be submitted by:
Close Time: 4:30 PM HST
Close Date: Wednesday, October 15, 2026
Location: Department of Land and Natural Resources
1151 Punchbowl Street, Room 130
Honolulu, Hawaii 96813
Questions regarding this RFP may be submitted to:
Chyloe Skizewski
Economic Development Specialist IV
Department of Land and Natural Resources
chyloe.k.skizewski@hawaii.gov

TABLE OF CONTENTS
I. PROJECT OVERVIEW
II. SCOPE OF WORK
III. SUBMISSION INSTRUCTIONS
IV. EVALUATION CRITERIA
V. TERMS AND CONDITIONS
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I. PROJECT OVERVIEW
DLNR is currently developing a 2027 campaign tentatively named "Makahiki o ke Ala Hele"
or Year of Our Trails. This project will include multiple DLNR divisions, including Forestry &
Wildlife (DOFAW), Aquatic Resources (DAR), State Parks (DSP), and Boating & Ocean
Recreation (DOBOR).
The overall campaign celebrates trails to increase awareness of Hawaiis trails for people
and wildlife, including the historic, cultural ecological, and recreational contexts. The goal is
to promote responsible, safe use of trails, and promote stewardship.
The department is seeking proposals from qualified vendors with a valid Certificate of
Vendor Compliance to produce three (3) illustrations for this campaign.
No project budget available.
Project completion on Friday, December 4, 2026.
Provide a detailed quote and approximate time frame to complete the Scope of Work below.
II. SCOPE OF WORK
The selected vendor shall provide the following services:
Design Services
* Develop 3 original illustrations
1. Circular logo artwork for our campaign, Makahiki o ke Ala Hele (Year of Our
Trails).
2. Webpage header.
3. Classroom poster.
* Ensure compliance with cultural sensitivity and intellectual property standards.
* Provide at least two (2) initial design concepts per illustration.
* Revise designs (minimum two revision rounds included).
Technical Specifications
Artwork item #1 is as follows:
* A digital art piece that can be used as a 5x5" circular logo artwork for our campaign,
Makahiki o ke Ala Hele (Year of Our Trails).
* Provided in a file format compatible with Adobe Photoshop or Illustrator, with the
various elements of the design preserved on different layers for flexible use or
modification.
* Able to be exported from the design file at a minimum of 300 dpi.
* Logo artwork should include:
At the top of the image, include a kolea in flight against a blue sky.
For the center/middle part of the image, include a kukini (Hawaiian foot
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runner) moving along a traditional stone path near the coast. Please
include mountains in the background that are recognizable.
At the bottom of the image, include ocean water, a pelagic fish, and (if
possible), a paddling or voyaging canoe.
You do not need to include text (e.g., a ring around the circular artwork
with the name of the campaign). We will add that later before printing.
Artwork item #2:
* Digital art webpage header.
* Use an aspect ratio of 1280x280 pixels.
* Using the same elements from the logo artwork above is permissible but not
required.
* The center third of the artwork should be devoid of foreground elements, such that
we can add a layer of text with the campaign name when using it as a webpage
header.
* Provided in file format compatible with Adobe Photoshop or Illustrator, with the
various elements of the design preserved on different layers for flexible use or
modification.
* Able to be exported from the design file at a minimum of 300 dpi.
*
Artwork item #3:
* Digital art 18x24" classroom poster.
* Provided in file format compatible with Adobe Photoshop or Illustrator, with the
various elements of the design preserved on different layers for flexible use or
modification.
* Able to be exported from the design file at a minimum of 300 dpi.
* Depict the main Hawaiian Islands and examples of pathways of movement for
people and wildlife. Some examples to include:
A graphic representation of the Ala Kahakai coastal trail on west Hawaii
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Island.
An ala loa coastal path along the coast of one of the islands.
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A traditional voyaging canoe, placed south of Maui Nui.
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A traditional paddling canoe, placed in or near the Kaiwi channel.
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A graphic representation of alii moving along a trail on one of the islands.
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A graphic of a kukini (foot runner) moving along a trail on one of the islands.
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A graphic representation of oopu moving up a waterfall.
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Seabirds (e.g., kolea, ulili) flying north of the islands (to represent migration
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routes).
Pelagic fish and sharks in the oceans south of Kauai and Oahu.
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* See the sample sketch below for an idea of how these elements could be
incorporated into a poster. This is for inspiration only and does not need to be
recreated exactly. Additionally, you do not need to add the text or logo placeholder in
the sample sketch for "Year of Our Trails," nor the tagline included at the bottom of
the sketch (E malama I na alanui / Protect our pathways, preserve our future).
* Leave open ocean space near the top and bottom of the artwork on the left side, and
we will add the text later before printing.
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Production & Delivery
* Vector files in color and black & white emailed.
Exclusive ownership rights to Department of Land and Natural Resources.
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III. SUBMISSION INSTRUCTIONS
* Submit through HIePro.
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IV. EVALUATION CRITERIA
Makahiki o Ke Ala Hele RFP Scoring Criteria
Evaluation Criteria
Responses will be evaluated by a review panel using the criteria below.
Proposals will be scored on a 100-point scale.
Maximum Points
Criteria
Points Scored
Artistic Quality & Creativity
[Demonstrated artistic ability, originality, and quality of illustration style
appropriate for a campaign focused on Hawaii's culture, history, and
30 points
ecology. Portfolio should show strong composition, linework, and visual
storytelling in small-format artwork that would appeal to both non-residents
and residents alike, while also aligning with the mission of the campaign.]
Relevant Experience
[Experience producing illustrations, stamps, merchandise graphics, or
similar small-format designs. Preference for work demonstrating Hawaii 20 points
landscapes, wildlife, cultural imagery, or conservation themes. Preference
working with well-established businesses or organizations.]
Cultural Appropriateness & Sensitivity
[Ability to respectfully incorporate Hawaii-appropriate imagery and
demonstrate awareness of cultural context and sensitivity. Portfolio 15 points
examples or narrative describing approach to a design that is culturally
appropriate.]
Technical Capability
[Ability to produce quality, high-resolution artwork suitable for mass
10 points
production, meeting the required sizing as specified in the General
Requirements, and deliver files suitable for print and digital use.]
Project Approach & Work Plan
[Clarity of the proposed process for developing the required artwork,
10 points
including concept development, revision workflow, and communication
with DLNR staff. Understanding of the direction of the project.]
Cost Proposal
[Reasonableness and competitiveness of the proposed pricing for the full 10 points
scope of work.]
Timeline & Capacity to Deliver
[Ability to meet the project deadline of December 4, 2026, including 5 points
production schedule and availability.]
Total Possible Points: 100
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V. TERMS AND CONDITIONS
A. Neither the State nor the Respondent has any obligation under this RFP. Any
response received is not binding or promissory. This RFP does not require the
State to commit to a contract.
B. Participation in this RFP is voluntary and submittals are not required in order to
respond to any future procurement.
C. Respondents will not be reimbursed for any costs incurred or associated with
any submittals. All costs associated with responding to this RFP will be solely
at the Respondent's expense.
D. The State reserves the right to incorporate in a solicitation, if issued, any
recommendations presented in the response to this RFP.
E. All responses and submittals shall become the property of the State upon
submittal of the RFP to the State. Proprietary and confidential material must be
clearly marked as such by Respondent in any response or submittal to the
State. If Respondent believes that any portion of its RFP is confidential,
including portions that Respondent considers to be proprietary, Respondent
should clearly identify such portions as "CONFIDENTIAL" and/or
"PROPRIETARY" and include a statement detailing the reasons that the
information should not be disclosed. Blanket labeling of the entire document as
"CONFIDENTIAL" and/or "PROPRIETARY" will result in the response not to be
considered. If the State desires to use or disclose information submitted by a
Respondent marked "CONFIDENTIAL" and/or "PROPRIETARY," the State
shall obtain written permission from the Respondent prior to use or disclosure.
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