Advertising and Marketing Services Ref. #: UTD20260427-TB

Project Description: The University of Texas at Dallas Executive Education, part of the Naveen Jindal School of Management, is seeking a strategic advertising and marketing partner to support enrollment growth and strengthen brand visibility for its graduate‑level programs, including the Executive MBA, Customized Online MBA, and MS in Leadership and Organizational Development. These programs serve mid‑ to senior‑level professionals and corporate partners and emphasize flexibility, practical business application, and the credibility of a top‑ranked business school.
While existing paid media efforts have produced positive results, limited internal capacity has constrained the ability to scale campaigns, optimize performance, and effectively reach niche professional audiences with longer decision‑making cycles. The selected partner will manage, optimize, and expand paid media campaigns across search, display, and social platforms to generate higher‑quality leads, enhance targeting and retargeting strategies, increase brand awareness, and deliver measurable, ROI‑focused outcomes through data‑driven reporting and ongoing optimization.