Tourism Regina Agency of Record

Tourism Regina is procuring an Agency of Record to act as a long-term, strategic partner that helps us tell Regina’s story through the planning, creation, delivery, and tracking of integrated marketing that builds awareness, drives visitation, and strengthens pride of place among residents and tourism partners. The agency will help address the need for sophisticated audience targeting/re-targeting, expertise in multiple media placements, and high-quality storytelling in an increasingly competitive travel market. This will allow our internal team to focus on strategy, partnerships, and destination development. The selected vendor will deliver creative concepts, campaign execution, and ongoing marketing support that reflects Tourism Regina’s brand, connects emotionally with target audiences, and adapts to seasonal priorities and evolving opportunities.

The term of the agreement is to be for a period of one year, with an option in favour of the City to extend the agreement on the same terms and conditions for up to four (4) additional one-year terms.

Submissions clearly marked "COR26-00023 - Tourism Regina Agency of Record", in the header line, will be received by the City of Regina, via email at procurement@regina.ca, no later than 2:00 p.m. Central Standard Time, on March 31, 2026.

Unless otherwise indicated, and subject to applicable exceptions and exclusions, this procurement is covered by:

•Chapter 5 of the Canadian Free Trade Agreement

•Chapter 19 of the Comprehensive Economic and Trade Agreement

•Article 14 of the New West Partnership Trade Agreement

There will not be a public opening however the list of firm names who submitted a response will be posted to the Sasktenders website.