Marketing and Advertising Services: Business to Consumer

Project Description: General Description: Dallas Fort Worth International Airport Board (Airport) seeks a marketing firm to represent the Airport as its Agency of Record for Creative and Media for its business-to-consumer (B2C) product and service offerings, which target mainly passengers and general customers. The selected firm will assist the Communications and Marketing Department with digital and traditional marketing services for key advertising and marketing programs, with the main objectives of growing non-aeronautical revenues and improving the Airport’s brand reputation.
Contract Term: Two (1)-year periods with options to renew for Three (3) additional One (1)-year periods. Minority/ Women Business Enterprise (M/WBE) Goal: Goal for this contract is 30%. Applicable Laws: This solicitation is being conducted in accordance with Texas Local Government Code Title 8, Subtitle A, Chapter 252 and/or Government Code 2254, as applicable.