TOURISM BRAND STUDY
| Location: | Vermont |
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| Posted: | Jan 3, 2025 |
| Due: | Jan 29, 2025 |
| Agency: | State Government of Vermont |
| Type of Government: | State & Local |
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| Publication URL: | To access bid details, please log in. |
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Bid Type: Request for Proposal Locations: State-Wide Keywords: Research and Development, Consultant Services, Consumer Surveying Services, Marketing Services, Strategic Planning Bid Description: Through this Request for Proposal (RFP) the Agency of Commerce and Community Development, Department of Tourism and Marketing (hereinafter the “State”) intends to establish contracts with one or more vendors to conduct a comprehensive destination marketing brand study for Vermont. The aim of the study is to evaluate the current characteristics, perceptions and effectiveness of State of Vermont's tourism brand as it relates to encouraging visitation to the destination. Results of the study will be used to inform brand positioning, and future identity development and destination marketing campaign development. QUESTIONS DUE: JANUARY 15, 2025 BY 4:30 PM
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