Media Services - RFP
| Location: | Ohio |
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| Posted: | Nov 24, 2025 |
| Due: | Dec 17, 2025 |
| Agency: | State Government of Ohio |
| Type of Government: | State & Local |
| Category: |
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| Solicitation No: | SRC0000035485 |
| Publication URL: | To access bid details, please log in. |
| Solicitation ID: | SRC0000035485 |
| Solicitation Name: | Media Services - RFP |
| Original Begin Date: | 11/24/2025 2:00:00 PM |
| Begin Date: | 11/24/2025 2:54:15 PM |
| End Date: | 12/17/2025 5:00:00 PM |
| Inquiry End Date: | 12/3/2025 5:00:00 PM |
| Commodity: | Cooperative or shared advertising management service |
| MBE Set Aside: | MBE Set Aside |
| Agency: |
HFA750000 - Communications Division
HFA-Ohio Housing Finance Agcy |
| Solicitation Status: | Open for Bidding |
| Solicitation Type: | Public Notice |
Solicitation General Information
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In an MBE set-aside solicitation, only those bidders/suppliers with an active MBE certification at the time the solicitation closes can submit a response
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Solicitation ID
SRC0000035485
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Solicitation Name
Media Services - RFP
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RFx Type
Public Notice
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Lot #
1
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Solicitation Status
Open for Bidding
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Round #
2
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MBE Set Aside
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Begin Date
11/24/2025 2:54:15 PM (ET)
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Amendment?
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End Date
12/17/2025 5:00:00 PM (ET)
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Inquiry End Date
12/3/2025 5:00:00 PM
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Summary
The RFP is also located at https://ohiohome.org/news/rfp.aspx |
Predecessor Contract
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Process
The contract will be awarded to the firm that provides OHFA the most effective combination of qualifications and services required in the scope of services. Preference will be given to firms with an office or branch in Ohio.
OHFA’s budget for advertising placements for spring of 2026 (February through June) will be approximately $340,000, excluding the vendor fee. For purposes of this RFP, applicants should provide pricing for services and deliverables as a flat fee. The lowest cost proposal will receive the maximum number of points. The remaining proposals will receive a percentage of the maximum points . |
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Ship To
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1 Record(s)
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Solicitation Documents
1 Record(s)
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Attachment Preview
Request for Proposal
for Media Services
Issuance Date | November 24, 2025
Proposals must be submitted no later than 5 p.m. (EST) on
December 17, 2025
Submit to:
Ohio Housing Finance Agency
Janice Wildermuth, Purchasing Supervisor
FinRFP@ohiohome.org
Table of Contents
Table of Contents ................................................................................................................................ 2
1. Guidelines for Request for Proposals .................................................................................... 3
1.1 Introduction ...............................................................................................................3
1.2 Schedule of events....................................................................................................3
1.4 Verbal Communication Regarding RFP Prohibited ....................................................4
1.5 Submission of Proposals ...........................................................................................4
1.6 Right to Request Additional Information ....................................................................4
1.7 Right to Reject Proposals and Cancel RFP ...............................................................4
1.8 Evaluation and Award of Contract .............................................................................4
1.9 Agreement for Services .............................................................................................5
1.10 State Law Provisions ...............................................................................................5
2. Scope of Services .................................................................................................................... 7
2.1 Services Required .....................................................................................................7
3. Required Information to be Provided in Response to the Proposal ..................................... 9
3.1 Description of Firm ....................................................................................................9
3.2 Qualifications Relative to Scope of Services..............................................................9
3.3 Staff References......................................................................................................10
3.4 References..............................................................................................................10
3.5 Cost Proposal..........................................................................................................10
3.6 Litigation, Administrative Proceedings, Investigations .............................................10
3.7 Other Qualifications.................................................................................................10
4. Evaluation Process ................................................................................................................ 11
4.1 Minimum Evaluation Requirements .........................................................................11
4.2 Evaluation Criteria ...................................................................................................11
5. Proposal Format and Submission ........................................................................................ 12
5.1 Proposal Organization and Format ..........................................................................12
5.2 Submitting the Proposal ..........................................................................................12
EXHIBIT A………………………………………………………………………………………………………..13
EXHIBIT B……………………………………………………………………………………………………….…………...14
Request for Proposal for Media Services
2
1. Guidelines for Request for Proposals
1.1 Introduction
For more than 40 years, OHFA has helped low- and moderate-income Ohioans access safe, quality,
and affordable housing. OHFA uses federal and state resources and partners with a broad set of
stakeholders to strengthen Ohio’s affordable housing landscape. OHFA helps Ohioans achieve the
dream of homeownership through down payment assistance, fixed-rate loans, and Mortgage Tax
Credits. OHFA also provides financing for the construction and preservation of affordable rental
housing for low- and moderate-income families and individuals, including older adults, persons with
disabilities, persons experiencing homelessness, persons struggling with mental illness or substance
abuse, and veterans. The Agency works to maintain the safety and high standards of this rental
housing through asset management, inspections, and compliance training and technical assistance.
It is our mission to “open the doors to an affordable place to call home”, and create an Ohio where
everyone has access to safe, decent, affordable housing. It is this mission and vision that provides the
focus of our daily work.
The Ohio Housing Finance Agency (OHFA) is seeking proposals from a strategic media agency,
located in Ohio, to promote the Agency’s homebuyer programs and raise awareness of the Agency’s
work. The selected partner will work with the Office of Public Affairs to create a advertising strategy that
increases brand awareness and participation in OHFA’s homebuyer programs. The goal is to create a
customer-focused, innovative, data-driven statewide strategy that brings measurable results.
1.2 Schedule of events
OHFA has established the following schedule for selection of respondent:
Event
Date
RFP issuance date
Written questions from applicants
Responses to applicant questions
Proposals due
Respondent interviews, if required
Confirmed selection by OHFA Board
State date for Services
Monday, November 24, 2025
Wednesday, December 3, 2025
Tuesday, December 9, 2025
Wednesday, December 17, 2025
Thursday, January 8, 2026
Thursday, January 15, 2026
Monday, February 2, 2026
The above schedule is subject to change upon posting to OHFA’s website.
Request for Proposal for Media Services
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1.3 Submission of Written Questions
It is the policy of OHFA to accept questions and inquiries from potential applicants. All questions and
inquires shall be in writing; no verbal questions will be answered. Potential applicants may submit their
questions and inquiries via email to:
Ohio Housing Finance Agency
FinRFP@ohiohome.org
Subject: Media Services RFP - Questions
All written questions or inquiries are due by 5:00 p.m. (ET) December 3, 2025. OHFA expects to
respond to all questions and inquiries by 5:00 p.m. (ET) on December 9, 2025.
OHFA reserves the right to decline to respond to any question or inquiry that will cause an undue
burden or expense for OHFA or which OHFA deems unnecessary for purposes of responding to this
RFP. OHFA will post all questions or inquiries with answers on its website.
1.4 Verbal Communication Regarding RFP Prohibited
Verbal communication from any potential applicant regarding this RFP to OHFA staff and/or OHFA
Board members is prohibited.
1.5 Submission of Proposals
Proposals received after the specified date and time will not be eligible for consideration. Any applicant
who wishes to confirm receipt of their proposal may contact OHFA by email to
FinRFP@ohiohome.org (Subject: Media Buyer). OHFA will respond by email with confirmation of
receipt of the proposal.
An electronic copy of the written proposal must be sent to FinRFP@ohiohome.org by 5 pm ET,
December 17, 2025. This copy is to be submitted in portable document format (pdf).
1.6 Right to Request Additional Information
OHFA reserves the right to request any additional information to assist in the review process, including
requiring oral presentations of proposals to the OHFA Evaluation Team.
1.7 Right to Reject Proposals and Cancel RFP
OHFA reserves the right to reject any and all proposals at any time. OHFA reserves the right to cancel,
withdraw, modify, or reissue this RFP at any time for any reason.
1.8 Evaluation and Award of Contract
The contract will be awarded to the firm that provides OHFA the most effective combination of
qualifications and services required in the scope of services.
Preference will be given to firms with an office or branch in Ohio.
OHFA will post on its website, the firm selected to be awarded the contract, after formal approval, by
January 15, 2026.
Request for Proposal for Media Services
4
1.9 Agreement for Services
The firm selected to provide the services described in this RFP is expected to sign and submit an
agreement for services covering the scope and terms of this RFP. See Exhibit B for a sample
agreement for services.
1.10 State Law Provisions
By submitting a response to this RFP, all applicants hereby agree to abide by the following state law
provisions (all Ohio Revised Code references can be found at http://codes.ohio.gov/orc):
a. Drug-Free Workplace Compliance. In the event that work performed pursuant to the terms of
this engagement will be done while on state property, the applicant hereby agrees that all of its
employees, while working on state property, will not purchase, transfer, use or possess illegal
drugs or alcohol, or abuse prescription drugs.
b. Outsourcing of Work.
i. Applicant affirms that it has read and understands Executive Order 2019-12D issued by
Ohio Governor Mike DeWine, that it shall abide by those requirements in the
performance of this work, and that it shall perform no services required under this RFP
outside of the United States. Please visit https://governor.ohio.gov/media/executive-
orders/2019-12d
ii. iChange of Performance Location. Applicant also affirms, understands, and agrees to
immediately notify OHFA of any change or shift in the location(s) of services performed
by applicant or its subcontractors under this Agreement, and no services shall be
changed or shifted to a location(s) outside of the United States.
c. Ohio Ethics Laws. Applicant certifies that it has reviewed and understands the Ohio ethics and
conflict of interest laws including, without limitation, Ohio Revised Code §§ 102.01 et seq., §§
2921.01, 2921.42, 2921.421 and 2921.43, and §§ 3517.13(I) and (J), and will take no action
inconsistent with those laws, as any of them may be amended or supplemented from time to
time.
d. Unresolved Findings. Applicant warrants that it is not subject to an unresolved finding for
recovery under O.R.C. 9.24. If this warranty is deemed to be false, any implied agreement is
void ab initio and the applicant must immediately repay to OHFA any funds paid for work
associated with this RFP. Applicant further warrants that it has no outstanding final judgments
against it by the State, including tax liabilities, and any payments incurred by the State in this
Agreement may be applied against any outstanding judgments or liabilities currently owed to the
State or incurred by the State in the future.
e. Conflict of Interest. Applicant shall not have on its staff, payroll, or otherwise employ for
monetary compensation, any employee who, within the past twelve months, was a public official
or employee with OHFA or any other board, commission, or agency of the State of Ohio who
had the ability to make decisions regarding approval, disapproval, recommendation, rendering
advice, investigation or otherwise exercised substantial administrative control over matters
concerning Applicant or personnel of any subcontractor of Applicant. No personnel of the
Request for Proposal for Media Services
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