RFP for Media Audit and Advertising Services

Location: North Carolina
Posted: Jun 25, 2025
Due: Aug 5, 2025
Agency: State Government of North Carolina
Type of Government: State & Local
Category:
  • R - Professional, Administrative and Management Support Services
Solicitation No: 96-2505
Publication URL: To access bid details, please log in.
Solicitation Number: 96-2505
Project Title: RFP for Media Audit and Advertising Services
Description: Fayetteville Technical Community College (FTCC) is seeking qualified vendors for comprehensive Media Audit and Advertising Services. The primary goal of this engagement is to evaluate the effectiveness of FTCC’s current marketing investments and to make recommendations to form data-driven, strategic advertising plans to improve student enrollment outcomes. The selected vendor will be expected to conduct an in-depth evaluation of all current and historical advertising efforts, followed by strategic media planning, implementation, performance analysis, and reporting.
Opening Date: 8/5/2025 2:00 PM
Posted Date: 6/26/2025
Status: Open
Department: FAYETTEVILLE TECHNICAL COMMUNITY COLLEGE
Solicitation Number
*
96-2505
Department
FAYETTEVILLE TECHNICAL COMMUNITY COLLEGE
Status Reason
Open
Opening Date
2025-08-05T14:00:00.0000000
Posted Date
*
2025-06-25T20:42:51.0000000Z
Commodity Code
Advertising agency services
Mandatory Conference/Site Visit
Special Instructions
Description
Fayetteville Technical Community College (FTCC) is seeking qualified vendors for comprehensive Media Audit and Advertising Services. The primary goal of this engagement is to evaluate the effectiveness of FTCC’s current marketing investments and to make recommendations to form data-driven, strategic advertising plans to improve student enrollment outcomes. The selected vendor will be expected to conduct an in-depth evaluation of all current and historical advertising efforts, followed by strategic media planning, implementation, performance analysis, and reporting.
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