2025 MEDIA PLAN, CREATIVE DESIGN, ASSET COLLECTION AND MEDIA PLACEMENT FOR WINCHESTER-FREDERICK COUNTY DESTINATION ADVERTISING CAMPAIGN

Purpose:

The City of Winchester is soliciting proposals from qualified firms to select one firm to conduct all aspects of the marketing plan as detailed in the Scope of Services below.

This Request for Proposal (RFP), plus the resulting agreement, shall be consistent with, and governed by the Act, the Virginia Public Procurement Act (VPPA). This award may be awarded to one or more firms.

Term of Contract:

All work for this Contract shall be completed by December 31, 2025. The City reserves the right to cancel and terminate this Contract, without penalty, upon ten (10) days written notice to contractor. This contract may be renewed for: None .

The Winchester-Frederick County Convention and Visitors Bureau (“WFCCVB”) is a joint-funded destination marketing organization (DMO) located in the Northern Shenandoah Valley of Virginia, about 1.5 hours west of Washington DC. It currently receives financial contributions from the City of Winchester and Frederick County, and markets assets from both localities. Its mission is to foster the area economy by marketing the community as a destination, enhancing the visitors’ experience, and supporting product development. It also operates a modern, state-certified Visitor Center and gift shop in close proximity to I-81.

The WFCCVB went through a successful professional rebranding in 2017 and Tourism Strategic Plan in 2021 and has adopted the guidance provided by those processes. Professional campaigns have been developed and implemented every year since 2021.

The WFCCVB Tourism Board has allocated up to $350,000 for the 2025 calendar year (January – December 2025), to cover the creation of an ad campaign with seasonal flights throughout the year, strategic media plan, asset collection to include video and photography and placement of the ads across various media to include video (OTT, OTA and pre-roll), digital, radio/podcast, print and OOH.

The WFCCVB is seeking one professional firm (“Company”) to deliver these above identified services.