Utah Tech University - Media Buying Services & Marketing Strategy

Project Description: Utah Tech University is looking to partner with a media buying vendor to help us reach prospective students through a targeted marketing campaign using University created content. Rather than focusing solely on brand awareness, we want to prioritize reaching audiences who are most likely to enroll at Utah Tech, including prospective students in Washington County and key markets throughout Utah and surrounding states, as well as students interested in earning their degree online and those pursuing graduate programs. We are looking for a vendor who can help us develop and implement effective strategies for reaching each of these audiences and maximizing the impact of our marketing investment.