Website Optimization, Front-End Experience, Discoverability, and Implementation Service
| Location: | Washington |
|---|---|
| Posted: | Feb 26, 2026 |
| Due: | Mar 20, 2026 |
| Agency: | City of Redmond |
| Type of Government: | State & Local |
| Category: |
|
| Solicitation No: | RFP 10894-26 |
| Publication URL: | To access bid details, please log in. |
| Bid Number: |
RFP 10894-26
|
| Bid Title: |
Website Optimization, Front-End Experience, Discoverability, and Implementation Service
|
| Category: | Bidding & Contracting Opportunities |
| Status: | Open |
|
Attachment Preview
City of Redmond, Washington
Purchasing Division, M/S: 3NFN
15670 NE 85th Street
PO Box 97010
Redmond, WA 98073-9710
RFP 10894-26
Request for Proposals
Website Optimization, Front-End Experience, Discoverability, and
Implementation Services
The City is soliciting proposals from qualified firms to provide web optimization services for its
recreation program discovery and registration environment, including a comprehensive assessment,
strategic design, implementation, and post-launch support to improve discoverability, navigation,
accessibility, and analytics across the public website and third-party registration systems.
Posting Date: February 26, 2026
Questions Due Date: March 11, 2026, at 10:30 A.M. (PST)
Proposals Due: March 20, 2026, at 2:00 P.M. (PST)
The City of Redmond, Washington (the “City”) requests interested parties to submit proposals for the above
referenced Request for Proposals (RFP).
Background
The City of Redmond, WA is a suburb of Seattle and hub for residential and employment growth due to its
strong technology business sector. The City encompasses an area of over 17 square miles and is located
less than 20 miles east of downtown Seattle. The City has three urban growth centers in Downtown,
Overlake, and Marymoor, which are expected to grow significantly in the next 25 years. Today, the City has
about 77,000 residents and 99,000 jobs and by 2050, it is expected to have 152,000 residents and 131,000
jobs. The City is interested in contracting with qualified firms to support a comprehensive diagnostic and
implementation project aimed at optimizing the user experience of its Parks and Recreation Department
web environment, improving the way residents find, navigate, and engage with Parks and Recreation
services.
Scope of Work
The complete Scope of Work for this project is included as Attachment A, Scope of Work: Website
Optimization, Front-End Experience, Discoverability, and Implementation Services.
RFP 10894-26 - Website Optimization, Front-End Experience, Discoverability, and Implementation Services
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Budget
Based on the Scope of Work, the City has allocated a total budget for this project of $150,000.
Subconsultants:
If any service is supplied by a partner or 3rd party, identify the source service provider(s), as specified in the
Scope of Work (Attachment A).
Deliverables:
The complete Deliverables for this project are included as Attachment B, Deliverables: Website
Optimization, Front-End Experience, Discoverability, and Implementation Services.
Term:
The City intends to enter into an agreement from May 2026 - December 2027 with no option for renewal.
Please provide a work schedule with your proposal to allow for adequate notification and staff scheduling
during the performance of this work. The work schedule is to include all proposed major milestones. Actual
work schedule shall be confirmed at the time of order placement.
Proposed Timeline
The following table outlines the anticipated schedule for this RFP process. The City reserves the right to
modify or reschedule milestones as necessary.
Item
RFP Announced
Questions Due
Proposals Due
Evaluation of Proposals
Interviews (optional at City discretion)
Consultant Selected
Contract Negotiation
City Council Approval (if required)
Main Task Order Timeframe
Date
February 26, 2026
March 11, 2026
March 20, 2026
March 2026
Early April 2026
April 2026
April 2026
April 2026
May 2026 – December 2027
Proposal Due Date/Time
March 20, 2026, at 2:00 P.M. (PST) The City must receive proposals no later than said date and time.
Proposal Submittal Procedures
City of Redmond now utilizes DocuSign for the electronic submittal of bids and proposals. This service is
free of charge for bidders and does not require that a bidder have a DocuSign account to complete the
signature process. Please refer to the instructions shared in the online posting for this RFP on
www.redmond.gov/bids for step-by-step instructions for submitting a proposal.
RFP 10894-26 - Website Optimization, Front-End Experience, Discoverability, and Implementation Services
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The City of Redmond must receive electronically submitted proposals no later than said date and time.
Responses received after such time will be returned unopened. By submitting a proposal, respondents
acknowledge their satisfaction as to the size, scope and location of the work to be performed.
Public Disclosure Notice
Proposals that are submitted in response to this Invitation to Bid or Request for Proposal are subject to
public release under the Washington State Public Records Act, chapter 42.56 RCW (“PRA”). Respondents
are strongly encouraged to avoid including confidential and/or proprietary information in their proposals.
If a respondent includes confidential and/or proprietary information in its proposal, and wishes for the City
to withhold it from public release under RCW 42.56.070(1), the respondent’s submission should: (a) clearly
identify which information should be withheld, (b) cite the legal authority that allows the City to withhold
such information, and (c) explain in detail why the information is exempt from release under the
PRA. Marking an entire proposal as confidential and/or proprietary will NOT be accepted or honored and
may result in disqualification of the proposal. If the City receives a PRA request for a proposal that contains
information, which a respondent has identified in whole or in-part as exempt from release, the City will
review the proposal and then determine whether the information must be released under the PRA based
solely on the information provided by the respondent.
Response Requirements & Format
All costs for developing a response to this RFP are the obligation of the respondent and are not
chargeable to the City. The respondent must bear all costs associated with the preparation of the
submittal and of any oral presentation requested by the City. All responses and accompanying
documentation will become property of the City and will not be returned. Proposals may be withdrawn at
any time prior to the published close date, provided notification is received in writing to the below listed
City agent(s). Proposals cannot be withdrawn after the published close date.
Proposals must include all information requested and meet all specifications and requirements outlined
in this RFP. The following submittals must be part of your proposal; if any are not included, your proposal
may be judged as non-responsive. A committee will evaluate the submitted proposals. During the
evaluation process, the City reserves the right to request additional information or clarification from firms
responding to this RFP.
A complete response will include:
1) Executive Summary & Overall Approach – Summarize your proposal and include your firm’s
qualifications and contact information. The summary should discuss your overall approach,
understanding of identified work, and your strategy for completing the work.
2) Experience & Capabilities – Describe your level of industry experience and capabilities/expertise in
the proposed services and tools. Identify the individual you propose to assign as principal and any
associate(s); include resume and relevant work (sample sites) for each member.
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3) Requirements - Complete the Security and Technical Requirements (Attachment C)
4) Pricing Methodology – Provide price estimate including number of hours, hourly rate of all named
team members and total cost, as identified in the Scope of Work (Attachment A). Any expenses that
are to be included as part of your proposal must be listed as separate line items and must include
both the total anticipated expenses to be claimed and nature of the expenses (such as: office
supplies, lodging, meals, etc.).
5) Project Schedule – Include a proposed timeline for completion of each deliverable, as identified in
the Scope of Work. It is anticipated that the term of the project is as needed for the stated
deliverables.
6) References and Work Samples – Include a list of references (with contact name and telephone
number) of at least three (3) projects completed within the last two years. The City reserves the right
to contact references without prior notification.
7) Subconsultants – If any service is supplied by a partner or 3rd party, identify the source service
provider(s), as specified in the Scope of Work (Attachment A).
8) Business Name – Proposals must be made in the official name of the firm or individual under which
business is conducted (showing official business address) and must be signed by a person duly
authorized to legally bind the person, partnership, company, or corporation submitting the
proposal. A corporation must indicate place and date of incorporation.
9) Business License – Provide a statement to the effect that you understand and agree to obtain a City
of Redmond business license as a requirement for performing these services. A city business license
application can be found at: http://www.redmond.gov/BusinessLicense. If your place of business is
not located within the City limits, but you or your agents will be physically coming into the City to
conduct business, call on clients, or provide services, you will need a Redmond business license.
10) Valid Time Period – Provide a statement indicating the number of calendar days the proposal shall
be valid (the City’s minimum number of days is 60).
The City of Redmond is an active member of the King County Directors Association (KCDA) and several
other joint purchasing entities and would be eligible to seek access to any and all price considerations,
terms and conditions outlined in master agreements formed by one of these agencies. If a proposal is
based on any of these pricing agreements/arrangements it shall be the responsibility of the bidder to
identify such. It is requested that the City be contacted prior to bid submission if beneficial pricing may be
achieved by the City via access to an existing contract with one of these agencies.
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Selection and Award
All interested parties are requested to provide a response containing all required elements herein to the
City by the deadline given. A selection committee will review and evaluate all proposals, with the intention
of selecting a Consultant who provides a proposal that, in the opinion of the City, provides the best value
(receives the highest score, as determined by the evaluation criteria listed below). If the selection
committee so chooses, respondents may be invited for an interview to supplement their submission.
Evaluation Criteria
Proposed Fees/Cost. Unless noted otherwise, cost will be evaluated by
using the formula: (Lowest Bid/Bid Evaluated) x total points available for
scoring.
Qualifications – show a comprehensive organizational chart (or similar
explanation of team member roles and responsibilities), including
summaries of key team members. Team member qualifications,
particularly those of Lead Consultant, are important.
Relevant Project Experience – demonstrate Consultant/team experience
with relevant projects similar in scope and size. Emphasis is placed on
both the Lead Consultant’s experience and on the number of
months/years the same consultant team/staff has worked together.
Project Understanding – demonstrate project understanding, including
how the team plans to address challenges unique to this project.
Project Approach – develop a project-specific approach to managing
and delivering this project.
TOTAL
Weight
20
10
30
20
20
100 pts
During evaluation, the City may consider the following:
• References – history of errors and omissions via reference checks
• Quality of previous performance
• Demonstrated experience with Parks and Recreation departments, recreation management systems
(SmartRec or similar), or municipal website platforms
• Ability to meet contract deadlines
• Staff availability for the project
• Responsiveness to solicitation requirements
• Compliance with statutes and rules relating to contracts or services
• Strength and stability of the firm
• Technical experience and strength and stability of proposed subconsultants
RFP 10894-26 - Website Optimization, Front-End Experience, Discoverability, and Implementation Services
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This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.
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