Social Media Account Management Solution

The Chief Electoral Officer of Canada (CEOC), an agent of Parliament, exercises general direction and supervision over

the conduct of elections and referendums at the federal level. The CEOC heads the Office of the Chief Electoral

Officer, commonly known as Elections Canada.

EC requires a social media account management solution to manage its social media accounts on Facebook,

Instagram, X (Formerly Twitter), LinkedIn and YouTube.

Requirement

Elections Canada (EC) first launched its corporate social media presence by creating official accounts on Twitter (now

X), YouTube, and Facebook leading up to GE42 in 2015. These accounts were initially used primarily to communicate

information on where, when and ways to register and vote, as well as to answer questions from electors (including

Canadians living abroad) on the electoral process and any items falling within EC’s mandate. EC has continued to use

social media for each subsequent election and for ongoing engagement in between elections. Over the years, it has

added YouTube, Instagram, and LinkedIn to its official accounts and increased its capacity for two-way engagement and

more creative content development.

As part of the governance and protocols developed to effectively manage the content that is posted to social media

channels, and any engagement with electors (i.e. to respond to enquiries from the public), a social media account

management solution is required to facilitate and streamline access to (and usage) of the accounts both during and in

between electoral events.

The provision of a social media account management solution that will allow EC to more efficiently and effectively

manage its official social media presence. Among other features, the solution will allow the Social Media Team to

publish and schedule posts, categorize, track and reply to enquiries from the public, monitor ongoing account

activities, provide analytics, and generate reports for senior management.

A contracting officer can use limited tendering for specific reasons outlined in the applicable trade agreements. The reason for this contract is described below:

• None