The City of Dublin seeks a qualified, experienced consultant to:
– Develop and implement an economic development-focused marketing and branding strategy.
– Highlight Dublin’s unique advantages, competitive assets, transformational development projects, and existing business and development incentives
– Aligning with the City’s
Economic Development Strategy
.
Scope of Work
- 1.1. Branding Identity Creation:
Develop a unique and compelling branding identity tailored to Dublin’s unique advantages, competitive assets, economic strengths, and transformational development projects.
- 1.2. Key Messaging Development:
Craft key messages that articulate Dublin’s value propositions
- 2.1. Comprehensive Marketing Plan:
Create a strategic short- and long-term marketing plan
- 2.2. Website Evaluation:
Evaluate and make recommendations regarding the City’s Economic Development webpages
-2.3. Promotional Materials:
Develop modern and visually appealing marketing templates consistent with the City’s brand
-3.1. Media Strategy Development:
Develop a refreshed press and media engagement strategy
- 3.2. Press Materials:
Create updated press kits and media-ready content
- 4.1. Stakeholder Input Sessions:
Facilitate four (4) sessions with key stakeholders
- 4.2. Iterative Feedback Process:
Prepare and present three (3) iteration draft deliverables to stakeholders
