RFP Campaign Branding and Identity Services -

Location:	Michigan
Posted:	Jan 22, 2026
Due:	Jan 30, 2026
Agency:	Wayne State University
Type of Government:	State & Local
Category:	70 - General Purpose Information Technology Equipment (including software). D - Automatic Data Processing and Telecommunication Services R - Professional, Administrative and Management Support Services U - Education and Training Services
Publication URL:	To access bid details, please log in.

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Division of Finance and Business Affairs

Request for Proposal

and Specifications for

Campaign Branding and Identity Services 2026

No part of this publication may be reproduced, transmitted, transcribed,

stored in a retrieval system, or translated into any language in any form

by any means without the written permission of Wayne State University

Wayne State University

Procurement & Strategic Sourcing

January 12, 2026

Procurement & Strategic Sourcing

5700 Cass Avenue, Suite 4200

Detroit, Michigan 48202

(313) 577-3734

Division of Finance and Business Affairs

January 12, 2026

Dear Vendors:

IMPORTANT – PLEASE NOTE: Bid notices will be sent only to those Vendors registered to receive them via our Bid

Opportunities ListServ service. To register, visit http://go.wayne.edu/bids, and click on the “Join our ListServ” link at the top

of the page. Instructions are at the top of the page, and the BIDS-MARKETING@LISTS.WAYNE.EDU Listserv service is

under “Service Bid Opportunities”.

Wayne State University invites you to participate in its Request for Proposal process to provide Campaign Branding and

Identity Services, for the Division of Development and Alumni Affairs, per the specifications contained herein the Request

for Proposal. This service is expected to commence on March 1, 2026.

We have a bid information package complete with the Request for Proposal and complete specifications available for

downloading from the University Procurement Website at http://go.wayne.edu/bids (include capitalization and underscores) as

of January 12, 2026. When visiting the Website, click on the “Service” link in green. Copies of the RFP will not be available

at the pre-proposal meeting.

To participate, it is Optional that you and/or responsible representatives of your organization attend our pre-proposal

conference. For this RFP, the University offers the following Pre-Proposal Options: Virtual. The meeting will be held on

January 20, 2026, 3:00 pm (Eastern - Detroit Time).

Vendors who would like to participate in the pre-proposal meeting via a TEAMS Video Conference or Conference Call, may do

so via the information below:

Microsoft Teams Meeting

On-line or via Conference Call

Join the meeting now

Need to join from a mobile device but don’t have TEAMS on it?

Visit our website for instruction on adding TEAMS to your device.

Attendance will be taken during the Prebid Meeting. When Pre-proposal Meetings are Optional, nominal scorecard points will

be awarded for attendance.

We hope you can join us at the Optional pre-proposal meeting. Please have a copy of this Request for Proposal for your

reference during the meeting. Should you have any questions or concerns about this invitation, please contact me at (313)

577–3720, or email: rfpteam2@wayne.edu. Thank you for your interest in doing business with Wayne State University.

Sincerely,

Valerie Kreher

Senior Buyer

Enclosure

I. Introduction

RFP: Campaign Branding and Identity Services

for the Division of Development and Alumni Affairs

Page No.(s)

II. Information for VENDOR

A. General

B. Calendar of Events

C. Optional Pre-Proposal Meeting

D. Examination of the Request for Proposal

E. Delivery of Proposals

F. Proposal Format

G. Proposal Evaluation

H. VENDOR Profile, Experience, References and Lost Accounts

I. VENDOR Service Plan

III. Scope of Work and Project Requirements

IV. General Requirements and Guidelines

UNIVERSITY PROVIDED SCHEDULES

Schedule A

Schedule B

Schedule C

Schedule D

Proposal Certification, Non-Collusion Affidavit, VENDOR Acknowledgements

Insurance Requirements

Cost Schedule

Summary Questionnaire

VENDOR CREATED EXHIBITS - TO BE SUBMITTED WITH VENDOR PROPOSAL

VENDOR Exhibit 1

VENDOR Exhibit 2

VENDOR Exhibit 3

VENDOR Exhibit 4

Exceptions / Restricted Services

Profile/Experience/References

Service Plan

Sample Management Reports

APPENDICES

Appendix 1

Appendix 2

Appendix 3

Appendix 4

Appendix 5

Wayne State University Map – (see website: http://campusmap.wayne.edu )

New Vendor Set-Up Requirements

WSU Wage Rate Schedules

Drawings

Sample Strategic Source Agreement

INTRODUCTION

A. Wayne State University, founded in 1868, is committed to preparing its students to excel in a fast-

paced and interconnected global society. It combines the academic excellence of a major research

university with the practical experiences of an institution whose history, location and diversity make it a

microcosm of the world students will enter when they graduate. The University holds the Highest

Carnegie Foundation classification for research activity. It has 13 colleges and schools and offers more

than 350 academic programs including bachelor’s, master’s and doctoral degrees; post-baccalaureate,

graduate and specialist certificates; and three professional programs (http://wayne.edu/about/).

B. Procurement & Strategic Sourcing is soliciting proposals from qualified professional organizations,

hereafter referred to as VENDOR(s), who specialize in providing Campaign Branding and Identity

Services of superior quality, at competitive pricing, as described in the Statement of Work section of the

Request for Proposal (RFP). Project must commence on or before March 1, 2026 and be

completed by September 30, 2027.

The contract(s) will be for approximately one year ending on September 30, 2027. Thereafter, the

UNIVERSITY may, at its option, extend the contract, for a one-year period, through September 30,

2028. VENDORS must state maximum price increase (if any) for the additional year on Cost Schedule

C. You may state a percentage as a maximum price increase.

This RFP outlines basic requirements as specified in the Scope of Work section of the RFP (Section III).

Proposals submitted are to be in accordance with the outline and specifications contained in and are to

remain in effect a minimum of 120 days from the date of submission and may be subject to further

extensions as negotiated.

C. The UNIVERSITY reserves the right to accept, reject, modify, and/or negotiate any and all

proposals received in conjunction with the RFP. It reserves the right to waive any defect or

informality in the Proposals on the basis of what it considers to be in its best interests. Any proposal

may be rejected which the UNIVERSITY determines to be incomplete, conditional, obscure, or has

irregularities of any kind. The UNIVERSITY reserves the right to award to the firm, or firms, which in its

sole judgment, will best serve its long-term interest.

This RFP in no manner obligates the UNIVERSITY to the eventual purchase of any products or services

described, implied, or which may be proposed, until confirmed by written agreement, and may be

terminated by the UNIVERSITY without penalty or obligation at any time prior to the signing of an

Agreement or Purchase Order.

D. Expenses for developing and presenting proposals shall be the entire responsibility of the VENDOR and

shall not be chargeable to the UNIVERSITY. All supporting documentation and manuals submitted with

this proposal will become the property of the UNIVERSITY.

E. All questions concerning this Request for Proposal are to be directed to Valerie Kreher, Senior Buyer,

Email; rfpteam2@wayne.edu. The deadline for questions is January 26, 2026, 12:00 noon. Under

no circumstances may a VENDOR contact other individuals at the UNIVERSITY, or its consultants to

discuss any aspect of this RFP, unless expressly authorized by Procurement & Strategic Sourcing to do

so.

II.

INFORMATION FOR VENDOR

A. General

This RFP contains requests for information. VENDORS, however, in responding to this RFP, are

encouraged to provide any additional information they believe relevant. VENDORS are encouraged to

examine all sections of this RFP carefully, in that the degree of interrelationship between sections is

high.

B. Calendar of Events

Activity

Formal Release of RFP

Optional Pre-Proposal meeting

Questions due to Procurement &

Strategic Sourcing

Delivery of Proposals are by

electronic submission on January 30,

2026. The link for bid submission will be

posted with the bid details at

http://go.wayne.edu/bids.

Evaluation of Proposals

(clarifications & negotiations)

Announcement of Selected VENDOR

Readiness for Service/Contract

Commencement

Project Completion

Responsibility

Date

Procurement

January 12, 2026

Procurement /Evaluation January 20, 2026

Team (ET)/VENDORS 3:00 pm

VENDORS

January 26, 2026 - 12 Noon

VENDORS

January 30, 2026 by 2:00

p.m.

Procurement / ET

Procurement

VENDORS

VENDORS/ET

Week of February 6, 2026

February 13, 2026

March 1, 2026

September 30, 2027

The UNIVERSITY will make every effort to adhere to the above schedule. It is subject however, to time

extensions at the University’s discretion.

C. Optional Pre-Proposal Meeting

You may attend an Optional Pre-Proposal Meeting as a condition for submitting a proposal. For this

RFP, the University offers the following Pre-Proposal Options: Virtual

The meeting will be held on January 20, 2026, 3:00 pm (Eastern - Detroit Time).

Vendors who would like to participate in the pre-proposal meeting via a TEAMS Video Conference or

Conference Call, may do so via the information below:

Microsoft Teams Meeting

On-line or via Conference Call

Join the meeting now

Need to join from a mobile device but don’t have TEAMS on it?

Visit our website for instruction on adding TEAMS to your device.

During this meeting, we will answer any questions you may have to clarify any ambiguities in this

Request for Proposal. Answers to questions that cannot be answered during this meeting will be put

into an Addendum and emailed to all VENDORS and posted to the University website as soon as they

are obtained. Each proposal submitted shall list all addenda, by numbers, which have been received

prior to the time scheduled for receipt of proposal.

Attendance will be taken during the Prebid Meeting. When Pre-proposal Meetings are Optional,

nominal scorecard points will be awarded for attendance.

Minutes for the Pre-proposal Meeting will be distributed and published on the website as an Addendum.

Vendors are responsible for the information in this and all other Addenda and must acknowledge each

addendum in Schedule D on the second page of the Schedule.

D. Examination of the Request for Proposal

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

RFP Campaign Branding and Identity Services -

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See also