ODNR Location Data Analytics Platform

Location:	Ohio
Posted:	Dec 2, 2025
Due:	Dec 29, 2025
Agency:	State Government of Ohio
Type of Government:	State & Local
Category:	D - Automatic Data Processing and Telecommunication Services R - Professional, Administrative and Management Support Services
Solicitation No:	SRC0000035582
Publication URL:	To access bid details, please log in.

Solicitation ID:	SRC0000035582
Solicitation Name:	ODNR Location Data Analytics Platform
Original Begin Date:	12/2/2025 12:00:00 AM
Begin Date:	12/2/2025 12:00:00 AM
End Date:	12/29/2025 11:15:00 AM
Inquiry End Date:	12/22/2025 11:30:00 AM
Commodity:	Software
MBE Set Aside:	MBE Set Aside
Agency:	DNR100200 Office of Budget and Finance DNRFRA
Solicitation Status:	Open for Bidding
Solicitation Type:	Request For Proposal (RFP) (Double Envelope)

Solicitation General Information

In an MBE set-aside solicitation, only those bidders/suppliers with an active MBE certification at the time the solicitation closes can submit a response

Solicitation ID

SRC0000035582

Solicitation Name

ODNR Location Data Analytics Platform

RFx Type

Request For Proposal (RFP) (Double Envelope)

Lot #

Solicitation Status

Open for Bidding

Round #

MBE Set Aside

Begin Date

12/2/2025 12:00:00 AM (ET)

Amendment?

End Date

12/29/2025 11:15:00 AM (ET)

Inquiry End Date

12/22/2025 11:30:00 AM

Summary

Background Information : The Division of Parks & Watercraft seeks to procure the services of a Location Data Analytics (LDA) provider to gain deeper insight into park attendance. This data will enable the division to report statistically valid attendance figures for each state park.
Project Objective: Accurately reporting area attendance has long been a challenge for the Division of Parks & Watercraft. Traditional methods such as physical traffic counters and visual estimates are often inconsistent and unreliable. LDA providers address this by using anonymized cell phone data to generate statistically valid estimates of visitor counts by location and time. Beyond attendance, this data can also illustrate the cities and establishments visitors come from and where they go after leaving the parks.

Predecessor Contract

Process

REPOST OF SRC0000035274, 35367 - ODNR Location Data Analytics Platform due to Public posting issue.
Highest Scoring Proposal as Defined in the Evaluation Criteria will be Awarded.

Ship To

Contracting Entity

DNR100200 Office of Budget and Finance DNRFRA

1 Record(s)

0 Record(s)

Solicitation Documents

Keywords

Reset

Title	Type	Att.	Validity End Date	Validity End Date
RFP Information Packet	Public Solicitation Documents (Approved)	DNR_LDA_Platform_RFP (1).pdf Affirmation_and_Disclosure__2___3_.pdf Supplement_A_-_State_IT_Policy_Standard_and_Service_Requirements_20240710 (1).pdf Standard_T_C_3-1-24__5_.pdf Independent_Contractor_Worker_Acknowlegment (1).pdf Example_Contract-Service_Agreement-_Non_Federal_Funds__1_.pdf Data_Security_and_Privacy_Terms_v1.1 (1).pdf

1 Record(s)

Attachment Preview

Request for Proposal

Ohio Department of Natural Resources

Location Data Analytics Software Platform

Background Information: The Division of Parks & Watercraft seeks to procure the services of a Location Data

Analytics (LDA) provider to gain deeper insight into park attendance. This data will enable the division to report

statistically valid attendance figures for each state park.

Project Objective: Accurately reporting area attendance has long been a challenge for the Division of Parks &

Watercraft. Traditional methods such as physical traffic counters and visual estimates are often inconsistent and

unreliable. LDA providers address this by using anonymized cell phone data to generate statistically valid estimates

of visitor counts by location and time. Beyond attendance, this data can also illustrate the cities and

establishments visitors come from and where they go after leaving the parks.

Scope of Work: System Requirements

1. Platform Licenses

a. Proposal should account for 5 admin users

b. Proposal should identify the cost to provision additional users

2. Scope of Platform

a. Platform shall enable ODNR to track attendance data across all existing state parks

b. Platform shall enable ODNR to add new state park locations to monitor with no additional cost

c. Platform is able to be integrated with OH|ID platform

3. Reporting

a. Platform should support custom reporting with integration to ODNR data analytics platforms

(Tableau or Power BI)

b. Data Integrity

i. Biases and anomalies must be accounted for and removed from extrapolations

ii. Vendor shall provide a concise summary of the types of raw data sources utilized (e.g.,

SDK partners, mobile apps, telecommunications, Wi-Fi, etc.) to enable transparency and

address internal or external privacy questions.

c. Proposal must support the creation of automated reports for each state property showing

current and historical attendance data

i. Offeror must provide a dedicated point of contact for custom report creation

d. Reporting must provide statistically valid data including but not limited to the following:

i. Frequency of Visit

ii. Length of Stay

iii. Unique Visitor count

e. Platform should be able to support the creation of visual data analysis products such as Heat

Maps, Overlays, slicers

f. Historical Data

i. Platform should have a process for importing historical data for at least a 5-year period

ii. Reporting should be able to integrate historical and current data

g. Data Export

i. Reporting should be able to be exported using standard file types (csv, xlsx,. Json)

4. Support

a. Offeror’s Proposal details account support structure to address implementation, customer

support, maintenance, and technical support

i. Proposal shall have a dedicated point of contact for ODNR’s account

ii. Proposal shall have defined escalation paths to resolve service issues

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Request for Proposal

iii. Proposal shall have a training program for ODNR users and make available relevant

documentation for review.

b. Offeror’s proposal shall provide tools for ODNR to onboard and train new users such as training

guides, SOPs, and documentation libraries

Deliverables: The Offeror’s software platform shall address all items listed in the Scope of Work and shall include

all costs including but not limited to implementation, launch, support, maintenance, and updates for the initial

term of the contract.

Term: Notwithstanding the foregoing, this Agreement shall expire no later than June 30, 2027. As the current

General Assembly cannot commit a future General Assembly to expenditures, this Agreement shall terminate no

later than June 30, 2027. Upon mutual, written consent prior to the termination date, and subject to

appropriation, the parties may renew this Agreement on the same terms and conditions for up to 48 months. Any

changes to the terms and conditions, except performance completion and termination dates, may require a

separate agreement.

Location Data Analytics Software Platform, meeting the requirements in the Scope of Work.

Delivery Location:

Ohio Department of Natural Resources, Division of Park and Watercraft

2045 Morse Rd. Bldg. A1

Columbus, OH 43229.

Evaluation: All Proposals must be submitted through Ohio Buys. Proposals received outside of Ohio Buys will not

be considered.

Evaluation Scoring:

The scale below (0-5) will be used to rate each proposal on the criteria listed in the Technical Proposal Evaluation

table.

DOES NOT MEET

0 POINTS

WEAK

1 POINT

WEAK TO MEETS

2 POINTS

MEETS

3 POINTS

MEETS TO

STRONG

4 POINTS

STRONG

5 POINTS

DNR will score the Proposals by multiplying the score received in each category by its assigned weight and adding

all categories together for the Offeror’s Total Technical Score in Table 3. Representative numerical values are

defined as follows:

DOES NOT MEET (0 pts.): Response does not comply substantially with requirements or is not provided.

WEAK (1 pt.): Response was poor related to meeting the objectives.

WEAK TO MEETS (2 pts.): Response indicates the objectives will not be completely met or at a level that

will be below average.

MEETS (3 pts.): Response generally meets the objectives (or expectations).

MEETS TO STRONG (4 pts.): Response indicates the objectives will be exceeded.

Revised 2-4-2025

Request for Proposal

STRONG (5 pts.): Response significantly exceeds objectives (or expectations) in ways that provide tangible

benefits or meets objectives (or expectations) and contains at least one enhancing feature that provides

significant benefits.

Evaluation Criteria:

Criterion

Offeror's Company Profile

1. Offeror’s proposal demonstrates the necessary capacity and expertise

in the creation and maintenance of Location Data Analytic Software

Platforms

Weight

2. Offeror’s proposal provides at least 2 references that are relevant to the

nature and scope of ODNR's requested solution

Offeror's Proposed LDA Solution

1. Offeror’s Proposal demonstrates how solution will address all items

listed in the system requirements

2. Offeror’s proposal demonstrates how its LDA platform will meet

ODNR’s attendance reporting priorities

3. Offeror’s proposal demonstrates how its data reporting capabilities

address the specific data analytics products required by ODNR

4. Offeror's proposal provides a detailed breakdown of internal staff who

will be responsible for implementation and ongoing support

5. Offeror's proposal establishes project timeline from project build out to

regular operations, with discrete project milestones for the process

6. Offeror’s proposal establishes a training program and documentation

library for use by ODNR staff users.

7. Offeror's proposal demonstrates how platform and offeror will comply

with all relevant I.T. policies

Extended Score

Project Technical allowable points

Project cost allowable points

Total Allowable Points

1050

250

1300

Revised 2-4-2025

Request for Proposal

Estimated Project Budget: An estimated budget of $28,000 has been established for this project.

Cost Proposal:

Deliverable

Cost

Total cost of software platform including but not limited to implementation,

maintenance, and ongoing support for the initial term.

Cost Proposal Points: to calculate the Offeror’s Cost Proposal points after the Offeror’s total technical points are

determined, using the following method:

Cost points = (lowest Offeror’s cost/Offeror’s cost) x Maximum Available Cost Points as indicated in the “Scoring

Breakdown” table. The value is provided in the Scoring Breakdown table. “Cost” = Total Not to Exceed Cost

identified in the Cost Summary section of Offeror Proposals. In this method, the lowest cost proposed will receive

the Maximum Available Cost Points.

The number of points assigned to the cost evaluation will be prorated, with the lowest accepted cost proposal

given the maximum available points possible for this criterion. Other acceptable cost proposals will be scored as the

ratio of the lowest price proposal to the proposal being scored, multiplied by the maximum available points

possible for this criterion.

An example for calculating cost points, where Maximum Available Cost Points Value = 60 points, is the scenario

where Offeror X has proposed a cost of $100.00. Offeror Y has proposed a cost of $110.00 and Offeror Z has

proposed a cost of $120.00. Offeror X, having the lowest cost, would get the maximum available 60 cost points.

Offeror Y’s cost points would be calculated as $100.00 (Offeror X’s cost) divided by $110.00 (Offeror Y’s cost)

equals 0.909 times 60 maximum points, or a total of 54.5 points. Offeror Z’s cost points would be calculated as

$100.00 (Offeror X’s cost) divided by $120.00 (Offeror Z’s cost) equals 0.833 times 60 maximum available points, or

a total of 50 points.

Preferences

The State will apply all preferences pursuant to Ohio Administrative Code 123:5-1-06.

Following the initial evaluation and scoring, all Proposals will be considered for preferences. Preferences will be

calculated at a rate of five percent (5%) for the first preference and two percent (2%) each for the second and third

preferences. The preferences shall be combined and applied as a total percentage of the original Proposal to

determine the score for evaluation purposes.

Preferences will only be applied if there is at least one Offeror that does not qualify for that particular preference.

For purposes of qualifying for a preference, an Offeror failing to complete the certification for each preference will

be deemed as not qualifying for that preference.

(a) For the Buy American preference, if any Offeror offers a product that is not a domestic source end product,

the State will add the applicable percentage of the total available points to the total score of each Offeror

offering a domestic source end product.

(b) For the Buy Ohio preference, if any Offeror is a Buy Ohio Offeror claiming the preference, the State will add

the applicable percentage of the total available points to each Buy Ohio Offeror’s total score.

the preference if the cost of the product(s) offered exceeds 50% of the total offered cost for products and

Revised 2-4-2025

Request for Proposal

services. A Buy Ohio Offeror is also eligible to receive the Buy Ohio preference based on its significant economic

presence in Ohio or a border state.

(d) For the Veteran-Friendly Business preference, the State will add the applicable percentage of the total

available points to any certified veteran-friendly business Offeror’s total score.

Invoicing

Invoices Origin-DNR-N14 (A unique number will be provided with each invoice.)

All invoices must be submitted DIRECTLY to Ohio Shared Services (OSS).

There are three options available to submit invoices to OSS:

• EMAIL the invoice to: invoices@ohio.gov

• FAX the invoice to: 1-614-485-1039

• MAIL the invoice to: Ohio Shared Services, PO Box 182880, Columbus, Ohio 43218-2880

In order to process your invoice, please make sure all the required information listed below is on your invoice

before submitting it to OSS or they will be returned for not being a proper invoice.

1. Must include the Purchase Order (PO) number assigned. You may shorten it to the last five digits.

2. Supplier full name as it appears on your PO.

3. The Ship to and/or service facility name and full address

4. Unique invoice number

5. Date of service or date work was completed.

6. Complete itemization of services performed, materials or goods supplied and/or labor furnished.

7. Line charge(s). If parts are included, please break out the line charges with product and charges

separately.

8. No State of Ohio sales tax

9. Remit to address must match our records for payment

10. This PO is only valid for the goods and/or services received through June 30, 20XX.

11. Any goods/services received after June 30, 2026 will require a new PO.

All fields mentioned above are required to count as a correct invoice; failure to provide this information will result

in a returned invoice and delayed payment.

Contract Negotiations. Negotiations will be scheduled at the convenience of DNR. The selected Offeror(s) are

expected to negotiate in good faith.

General. Negotiations may be conducted with any Offeror who submits a competitive Proposal, but DAS may limit

discussions to specific aspects of the RFP. Any clarifications, corrections, or negotiated revisions that may occur

during the negotiations phase will be reduced to writing and incorporated in the RFP, or the Offeror’s Proposal, as

appropriate. Negotiated changes that are reduced to writing will become a part of the Contract file open to

inspection to the public upon award of the Contract. Any Offeror whose response continues to be competitive will

be accorded fair and equal treatment with respect to any clarification, correction, or revision of the RFP and will be

given the opportunity to negotiate revisions to its Proposal based on the amended RFP.

Top-ranked Offeror. Should the evaluation process have resulted in a top-ranked Proposal, DNR may limit

negotiations to only that Offeror and not hold negotiations with any lower-ranking Offeror. If negotiations are

unsuccessful with the top-ranked Offeror, DNR may then go down the line of remaining Offerors, according to rank,

and negotiate with the next highest-ranking Offeror. Lower-ranking Offerors do not have a right to participate in

negotiations conducted in such a manner.

Revised 2-4-2025

This is the opportunity summary page. It provides an overview of this opportunity and a preview of the attached documentation.

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ODNR Location Data Analytics Platform

Attachment Preview

See also